Больше DMP, хороших и разных

  • View
    67

  • Download
    2

Embed Size (px)

Transcript

  1. 1. cleverdata.ru | info@cleverdata.ru Make your data clever 43 7000 100 . 10 . Big Data 3- Big Data Digital Marketing 1DMP
  2. 2. cleverdata.ru | info@cleverdata.ru Episode IV DMP SSP DSP TD
  3. 3. cleverdata.ru | info@cleverdata.ru DMP RTB ,
  4. 4. cleverdata.ru | info@cleverdata.ru Online + offline = RTB online advertising Churn management Credit scoring HR scoring Anti fraud X-sales Debt collection Digital Advertising Data Web Data Mobile Data Social Data Transaction Data Customer Data Email Data Campaign Data eCommerce Mobile Messaging Call Center Web site Mobile Apps
  5. 5. cleverdata.ru | info@cleverdata.ru Episode V
  6. 6. cleverdata.ru | info@cleverdata.ru DMP offline first-party
  7. 7. social networks web usage eCommerce offline data Web 2.0 : / / cleverdata.ru | info@cleverdata.ru
  8. 8. Private DMP Data supplying , Shared learning , , , 1DMP cleverdata.ru | info@cleverdata.ru
  9. 9. cleverdata.ru | info@cleverdata.ru PrivateDMP , , . , . , Classifier Web Crawler DataDEPO Big Data Storage Analytic Engine Real Time Storage insights DMPKit cookie sync, cookie matching, insight, , REST API, DSP connections insights Rules Based Segmentation
  10. 10. Data supplying , 1 2 3 Clickstream hits Social data Audience profile data User interests cleverdata.ru | info@cleverdata.ru
  11. 11. Shared learning . . , . : 312 : cleverdata.ru | info@cleverdata.ru
  12. 12. Partners discovery and billing Data analysis , , , - - cleverdata.ru | info@cleverdata.ru , , . . Data onboarding Security 1dmp.io
  13. 13. cleverdata.ru | info@cleverdata.ru 1DMP DMP Cross device id Data activation RTB targeting Offline targeting Cross sale DSP Telecom eCommerce Telecom Mobile marketing Retail Bank Mobile marketing eCommerce DSPeCommerce eCommerce eCommerce Clickstream Episode VII Mobile marketing Retail Bank Credit Scoring Clickstream Social Data
  14. 14. 1dmp.io