Проблематика programmatic закупок: взгляд изнутри и снаружи

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  1. 1. . 2013 vs. 2014 Copyright. 2011-2015. Intency.com 2014 2015 >16%
  2. 2. . 2014 vs. 2015 Copyright. 2011-2015. Intency.com 15% 85% 2014 RTB Other
  3. 3. . 2014 vs. 2015 Copyright. 2011-2015. Intency.com 30% 70% 2015 RTB Other
  4. 4. Programmatic vs. Google Analytics - Copyright. 2011-2015. Intency.com CPC Data
  5. 5. Data. Good news vs. Bad news first-party data Copyright. 2011-2015. Intency.com White noise Small data & self service Viewability
  6. 6. Programmatic Copyright. 2011-2015. Intency.com
  7. 7. . Google Analytics 10 30% RTB Copyright. 2011-2015. Intency.com
  8. 8. . Copyright. 2011-2015. Intency.com DSP Call Touch DSP DSP
  9. 9. Best practice. 1 RTB SSP CallTouch -> DSP Copyright. 2011-2015. Intency.com
  10. 10. Best practice. 80% 5.5 RTB- 40% Copyright. 2011-2015. Intency.com
  11. 11. gratias ago Copyright. 2011-2015. Intency.com