A marketing strategy presentation on Pepsi product

  • Published on
    01-Dec-2014

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This is a marketing plan for Pepsi. Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, and in select areas of North America, "Pepsi-Cola Made with Real Sugar" as of 2014.

Transcript

  • 1. Name ID Nilufa Easmin Nila 133-11-612 Maha Buba Akter Nitu 133-11-664 Md. Ariful Alam 133-11-630 Fatema Tuz Zzohora 133-11-618
  • 2. Marketing Myopia Value Proposition of Pepsi 4Ps: Product Price Place Promotion
  • 3. Selecting Customers to serve: Marketing Segmentation: Target Marketing: 10-35 ages 14- 29ages
  • 4. Production concept: Marketing concept Amount of product Production cost
  • 5. Micro environment for Pepsi: The company Suppliers Marketing Intermediaries Customers Competitors
  • 6. Demographic Environment Economic Environment Natural Environment Technological Environment Political-Legal Environment Social-cultural Environment
  • 7. Market Segmentation Geographic Demographic Psychographic Behavioral Market Targeting Market Positioning: Product Differentiation Channel Differentiation Image Differentiation Positioning statement for Pepsi Total Population 10-35 ages 14-29 ages
  • 8. Brand Positioning Product attributes Product Benefits Brand name selection Brand Sponsership Brand development
  • 9. Distribution Model of Pepsi: Direct Distribution System Indirect Distribution System
  • 10. PIZZA HUT KFC
  • 11. PEPSI DISTRIBUTORS WHOLESALER RETAILERS CONSUMERS
  • 12. Distributors Wholesaler Retailer
  • 13. Promotion Mix of Pepsi Promotion strategy of PEPSI Advertising Sale promotion Public relation Personal selling Publicity: Direct Marketing
  • 14. Recommendation

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