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מצגת שהועברה בירושלים כחלק מסדרת הרצאות על חוויית משתמש

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  • 1.
  • 2.
  • 3. http://semanticstudios.com/publications/semantics/000029.php
  • 4. http://semanticstudios.com/publications/semantics/000029.php
  • 5. http://www.abtests.com/test/263001/product-for-the-corkscrew-wine-merchants
  • 6. http://www.abtests.com/test/263001/product-for-the-corkscrew-wine-merchantshttp://www.abtests.com/test/263001/product-for-the-corkscrew-wine-merchants
  • 7. http://www.abtests.com/test/263001/product-for-the-corkscrew-wine-merchants 250% http://www.abtests.com/test/263001/product-for-the-corkscrew-wine-merchants
  • 8. http://getmentalnotes.com/stephen Anderson
  • 9. https://www.netflix.com
  • 10.
  • 11. Shampanier, K, N Mazar, and D Ariely. "Zero As a Special Price: the True Value of Free Products." Marketing Science. 26.6 (2007): 742-757. Print.
  • 12. 114 Shampanier, K, N Mazar, and D Ariely. "Zero As a Special Price: the True Value of Free Products." Marketing Science. 26.6 (2007): 742-757. Print.
  • 13. 21% 79%
  • 14. 013 Shampanier, K, N Mazar, and D Ariely. "Zero As a Special Price: the True Value of Free Products." Marketing Science. 26.6 (2007): 742-757. Print.
  • 15. 71% 29%
  • 16. #1
  • 17. #1 73% . http://www.e-tailing.com/content/wp-content/uploads/2011/10/Connected-Consumer-R3-RGB.pdf
  • 18. #1 http://blog.kissmetrics.com/shopping-cart-abandonment/?wide=1 44% , .
  • 19. #1
  • 20. #2
  • 21. #3
  • 22. Johnson, EJ, and D Goldstein. "Medicine. Do Defaults Save Lives?" Science (new York, N.y.). 302.5649 (2003): 1338-9. Print.
  • 23. Johnson, EJ, and D Goldstein. "Medicine. Do Defaults Save Lives?" Science (new York, N.y.). 302.5649 (2003): 1338-9. Print.
  • 24. Johnson, EJ, and D Goldstein. "Medicine. Do Defaults Save Lives?" Science (new York, N.y.). 302.5649 (2003): 1338-9. Print.
  • 25. #4
  • 26. Cc by: Eurico Zimbres 24 options 3% 3 options 30% Iyengar, SS, and MR Lepper. "When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?" Journal of Personality and Social Psychology. 79.6 (2000): 995-1006. Print.
  • 27. .
  • 28. The New York Times, May 12, 2010 (url:http://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html)
  • 29. 170 50 The New York Times, May 12, 2010 (url:http://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html)
  • 30.
  • 31. #5
  • 32. 5-9% Luca, Michael. Reviews, Reputation, and Revenue: The Case of Yelp.com. Boston: Harvard Business School, 2011. Print. 61 million monthly unique visitors 22 million local reviews
  • 33. Cabral, iuL s, and Ali catroH su. The Dynamics of Seller Reputation:Theory and Evidencefrom Ebay. Cambridge, Mass: National Bureau of Economic Research, 2004. Print . 1% 7.5% 97 million active users 2000$ every second
  • 34. http://nikerunning.nike.com/nikeos/p/nikeplus /en_US/products/gps_app http://nikerunning.nike.com/nikeos/p/nikeplus/en_US/plus/#//dashboard/
  • 35. http://techcrunch.com/2010/08/17/twifficiency/ CEO of Yahoo! since July 2012
  • 36. #7
  • 37.
  • 38. #8
  • 39. Economist.com59$ Economist125$ Economist.com+Economist125$ - . http://danariely.com/the-books/excerpted-from-chapter-1-%E2%80%93-the-truth-about-relativity-2/
  • 40. Economist.com59$ Economist125$ Economist.com+Economist125$ - . http://danariely.com/the-books/excerpted-from-chapter-1-%E2%80%93-the-truth-about-relativity-2/ 16% 0% 84%
  • 41. Economist.com59$ Economist.com+Economist125$ - . http://danariely.com/the-books/excerpted-from-chapter-1-%E2%80%93-the-truth-about-relativity-2/ 16% 84%
  • 42. 16% Economist.com59$ Economist.com+Economist125$ - . http://danariely.com/the-books/excerpted-from-chapter-1-%E2%80%93-the-truth-about-relativity-2/ 68% 32% 84%
  • 43.