Dark patterns - presentation for tech academy

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מצגת שהועברה בירושלים כחלק מסדרת הרצאות על חוויית משתמש

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<ul><li> 1. </li> <li> 2. </li> <li> 3. http://semanticstudios.com/publications/semantics/000029.php </li> <li> 4. http://semanticstudios.com/publications/semantics/000029.php </li> <li> 5. http://www.abtests.com/test/263001/product-for-the-corkscrew-wine-merchants </li> <li> 6. http://www.abtests.com/test/263001/product-for-the-corkscrew-wine-merchantshttp://www.abtests.com/test/263001/product-for-the-corkscrew-wine-merchants </li> <li> 7. http://www.abtests.com/test/263001/product-for-the-corkscrew-wine-merchants 250% http://www.abtests.com/test/263001/product-for-the-corkscrew-wine-merchants </li> <li> 8. http://getmentalnotes.com/stephen Anderson </li> <li> 9. https://www.netflix.com </li> <li> 10. </li> <li> 11. Shampanier, K, N Mazar, and D Ariely. "Zero As a Special Price: the True Value of Free Products." Marketing Science. 26.6 (2007): 742-757. Print. </li> <li> 12. 114 Shampanier, K, N Mazar, and D Ariely. "Zero As a Special Price: the True Value of Free Products." Marketing Science. 26.6 (2007): 742-757. Print. </li> <li> 13. 21% 79% </li> <li> 14. 013 Shampanier, K, N Mazar, and D Ariely. "Zero As a Special Price: the True Value of Free Products." Marketing Science. 26.6 (2007): 742-757. Print. </li> <li> 15. 71% 29% </li> <li> 16. #1 </li> <li> 17. #1 73% . http://www.e-tailing.com/content/wp-content/uploads/2011/10/Connected-Consumer-R3-RGB.pdf </li> <li> 18. #1 http://blog.kissmetrics.com/shopping-cart-abandonment/?wide=1 44% , . </li> <li> 19. #1 </li> <li> 20. #2 </li> <li> 21. #3 </li> <li> 22. Johnson, EJ, and D Goldstein. "Medicine. Do Defaults Save Lives?" Science (new York, N.y.). 302.5649 (2003): 1338-9. Print. </li> <li> 23. Johnson, EJ, and D Goldstein. "Medicine. Do Defaults Save Lives?" Science (new York, N.y.). 302.5649 (2003): 1338-9. Print. </li> <li> 24. Johnson, EJ, and D Goldstein. "Medicine. Do Defaults Save Lives?" Science (new York, N.y.). 302.5649 (2003): 1338-9. Print. </li> <li> 25. #4 </li> <li> 26. Cc by: Eurico Zimbres 24 options 3% 3 options 30% Iyengar, SS, and MR Lepper. "When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?" Journal of Personality and Social Psychology. 79.6 (2000): 995-1006. Print. </li> <li> 27. . </li> <li> 28. The New York Times, May 12, 2010 (url:http://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html) </li> <li> 29. 170 50 The New York Times, May 12, 2010 (url:http://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html) </li> <li> 30. </li> <li> 31. #5 </li> <li> 32. 5-9% Luca, Michael. Reviews, Reputation, and Revenue: The Case of Yelp.com. Boston: Harvard Business School, 2011. Print. 61 million monthly unique visitors 22 million local reviews </li> <li> 33. Cabral, iuL s, and Ali catroH su. The Dynamics of Seller Reputation:Theory and Evidencefrom Ebay. Cambridge, Mass: National Bureau of Economic Research, 2004. Print . 1% 7.5% 97 million active users 2000$ every second </li> <li> 34. http://nikerunning.nike.com/nikeos/p/nikeplus /en_US/products/gps_app http://nikerunning.nike.com/nikeos/p/nikeplus/en_US/plus/#//dashboard/ </li> <li> 35. http://techcrunch.com/2010/08/17/twifficiency/ CEO of Yahoo! since July 2012 </li> <li> 36. #7 </li> <li> 37. </li> <li> 38. #8 </li> <li> 39. Economist.com59$ Economist125$ Economist.com+Economist125$ - . http://danariely.com/the-books/excerpted-from-chapter-1-%E2%80%93-the-truth-about-relativity-2/ </li> <li> 40. Economist.com59$ Economist125$ Economist.com+Economist125$ - . http://danariely.com/the-books/excerpted-from-chapter-1-%E2%80%93-the-truth-about-relativity-2/ 16% 0% 84% </li> <li> 41. Economist.com59$ Economist.com+Economist125$ - . http://danariely.com/the-books/excerpted-from-chapter-1-%E2%80%93-the-truth-about-relativity-2/ 16% 84% </li> <li> 42. 16% Economist.com59$ Economist.com+Economist125$ - . http://danariely.com/the-books/excerpted-from-chapter-1-%E2%80%93-the-truth-about-relativity-2/ 68% 32% 84% </li> <li> 43. http://ui-patterns.com/collections/pricing-tables/entry/4153 </li> <li> 44. http://ui-patterns.com/collections/pricing-tables/entry/4155 </li> <li> 45. : : , . </li> <li> 46. </li> <li> 47. Links: http://www.slideshare.net/harrybr/ux-brighton-dark-patterns?from=ss_embed http://www.slideshare.net/remmerie/the-dark-side-of-userexperience http://www.slideshare.net/harrybr/dark-patterns-an-overview-for-brand-owners http://wiki.darkpatterns.org/Home http://techcrunch.com/2011/11/27/social-proof-why-people-like-to-follow-the-crowd/ http://www.wired.com/magazine/2011/06/ff_gamed/all/1 http://uxmag.com/articles/towards-an-ethics-of-persuasion http://www.metropolismag.com/html/content_0802/gla/ http://www.columbia.edu/~ss957/articles/Choice_is_Demotivating.pdf http://media.smashingmagazine.com/wp-content/uploads/2010/11/Fig-10.png http://en.wikipedia.org/wiki/File:Stimmzettel-Anschluss.jpg http://techcrunch.com/2011/11/27/social-proof-why-people-like-to-follow-the-crowd/ http://www.uxmatters.com/mt/archives/2011/05/how-the-power-of-free-and-scarcity-influence-decision-making.php http://www.uxmatters.com/mt/archives/2011/03/how-anchoring-ordering-framing-and-loss-aversion-affect-decision-making.php http://www.90percentofeverything.com/ http://uxdesign.smashingmagazine.com/2010/11/29/persuasion-triggers-in-web-design/ http://danariely.com/2009/08/10/the-nuances-of-the-free-experiment/ http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions.html </li> </ul>

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