HPX77 - UF201586 (Swatch)

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    15-Apr-2017

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  • UF2015 86

    Swatch_Su@htc.com Creative Lab | htc bowby.su@gmail.com

    HPX77

  • 1.

    2. UF20156

    3.

    4. 2 5. 80

  • 1.

  • UX

    bowby.su@gmail.com

  • 2. UF20156

  • UF2015

    Research Design Develop Evaluate Solu4on

    1.DATADRIVEN

    3.EFFECTIVE&EFFICIENTDESIGN

    4.FINDINGUSERSCORENEED

    5.IMPROVINGSOLUTIONVALUE

    2.FASTPROCESS

    6.VALUEPRIORITY

  • 2.1

  • (1/2)

    (Monetization)

  • (2/2)

    ///

    IM BI App

    PM

    feature

  • ?

    2015UXPA by SwallowYan

  • Q1

  • 2.2

  • (*

    Why?

    (, )

    70 30

    ()

  • 15 15

    ( , )

  • (, )

    Plan B (, )

  • //

    Q2

  • (, ):

    (IBM, ): IBM Design thinking toolkit

  • 2.3

  • :

    (, ) ?

    App App UIHTML5JavaWeb

  • QQ() () UI

  • UI UI()

  • ()

  • ()

    Q3

  • 2.4

  • (, )

  • ()

  • Online RPG

    Sony PSP

    :

  • FlemmingMoellerPedersen(TCL)

    EX1: Nokia 3310

    EX2: LCD Resolution

    EX3: iPhone Touch experience

  • ?

    Q4

  • 2.5 UX:

  • Q5

  • SERV

    ICEFLOW

    UIWeb/APPPlaTorm

    UIWeb/APPPlaTorm

    .

    ()?

    SPACE/BUILDING

  • :, (P6

  • -(JOURNEY):, (P63

  • T+8 project:

  • . UI

    . !

  • 2.6 UF2015,

  • ..

  • (, )

  • ///

    Q6

  • UF2015

    Research Design Develop Evaluate Solu4on

    1.

    3.

    4.

    5.

    2.

    6.

  • 3.

  • (1/3)

    DESIGNDRIVEN DATADRIVEN

  • (2/3)

  • (3/3)

    //////

    User Friendly 2016!

  • 4.

  • - (1/2)

  • - (2/2)

  • 80

  • 80 (1/3)

    7. 8.

    9. 10. 11.

    4 12.

    13. UF

    14. 15.

    16.

    17.

    18. 19. (

    ) 20.

    21.

    (Check in

    22.

    23.

    24.

    ()

    25. 45810

    26.

    27.

    28.

    29. () 30.

    PC

    31. APPLE

    32. )

    33.

    34. iPhone, iPad

  • 80 (2/3)

    35.

    36. ()

    37.

    38. ()

    39. Uber

    40. O2O

    41.

    42.

    43. (QR Code)

    44. APP()

    45. SIM5G250 RMB

    46. 2.5G

    47. 17

    48. /

    () 49.

    50. ()IOT()(APP)(VR)( )

    51. ()

    52. 2~3 hrlow

    User Friendly 53.

    Apple 4: Samsung 2: 1: 1: 1: 1

    54. 10iPhone 3Apple Watch

    55. 56.

    57.

    58. 30

  • 80 (3/3)

    59.

    60. (BAT)()()

    61. ( )

    62.

    63. (?)(??)(.)

    64. Workshop(Continuum) IBM

    65. Workshop

    66. Workshop

    67. MSFTOffice Lens

    68.

    69.

    70.

    71. app: )APP

    72. UIUI

    73. case

    74.

    75. RMB 3XX ()

    76. ()

    77. (?)

    78.

    79.

    80. Apple Watchworkshop!

    enjoy!

  • THANKS

    QA

    bowby.su@gmail.com