• SLIDE DESIGN Introduction to http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/ http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/ http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/
  • Image Credit: http://www.flickr.com/photos/haldanemartin/5600194647/sizes/o/in/photostream/ THREE-LEGGED STOOLPresentation as a VISUAL DESIGN http://www.flickr.com/photos/59309871@N00/3207185886/ http://www.flickr.com/photos/59309871@N00/3207185886/
  • MOST RESISTANCE to this“leg” http://www.flickr.com/photos/x-ray_delta_one/4264423055/sizes/o/in/photostream/ http://www.flickr.com/photos/x-ray_delta_one/4264423055/sizes/o/in/photostream/ http://www.flickr.com/photos/x-ray_delta_one/4264423055/sizes/o/in/photostream/
  • WE CAN’T READ AND AT THE SAME TIMElisten http://www.flickr.com/photos/striatic/229534338/sizes/l/in/photostream/ & photos/x-ray_delta_one/3981617434/sizes/o/in/photostream/ http://www.flickr.com/photos/striatic/229534338/sizes/l/in/photostream/ http://www.flickr.com/photos/striatic/229534338/sizes/l/in/photostream/
  • DESIGN helps people
  • DESIGN READING helps people AVOID
  • Things meant forREADING http://www.flickr.com/photos/ginnerobot/5423565794/sizes/o/in/photostream/ http://www.flickr.com/photos/pagedooley/1202823367/sizes/o/in/photostream/ http://www.flickr.com/photos/ginnerobot/5423565794/sizes/o/in/photostream/ http://www.flickr.com/photos/ginnerobot/5423565794/sizes/o/in/photostream/ http://www.flickr.com/photos/pagedooley/1202823367/sizes/o/in/photostream/ http://www.flickr.com/photos/pagedooley/1202823367/sizes/o/in/photostream/
  • http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/ READING Not meant for http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/ http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/ http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/
  • Cave painting Hieroglyphics Maps Graphs, charts Models Movies, television http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/ PowerPoint slides http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/ http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/ http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/
  • Cave painting Hieroglyphics Maps Graphs, charts Models PowerPoint slides Movies, television http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/ VISUAL COMMUNICATION http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/ http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/ http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/
  • POWERPOINT Death by ...
  • THE TYPICAL SLIDE • The goal of a presentation is to communicate effectively with an audience using each medium properly (“properly” = the way it works best for the audience) • If your slides look like this, you are using the visual communication medium incorrectly because you are changing visual to written communication • Audiences will read this slide as soon as it appears on the screen • Because audiences can’t read and listen at the same time, they will read the slide first and then come back to listening to you • Because you’re still on Bullet #1 and your audience has read the entire thing, the need for you as the presenter is gone. You’ll never catch up to what your audience already knows by reading ahead
  • 7 RULES Visual Design
  • SLIDES ARE NOTDocuments #1 PICTURE SUPERIORITYEffect #2 SLIDES SHOULD BESimple #3 SLIDES MUST HAVEUnity #4 DISPLAY DATAClearly #5 USE MULTIMEDIAWisely #6 DON’T FORGET YOURAudience! #7 7 RULES Visual Design
  • SLIDES ARE NOTDocuments #1
  • SETTING SLIDES UP FORFailure
  • SETTING SLIDES UP FORFailure
  • SETTING SLIDES UP FORSuccess http://www.flickr.com/photos/rlodan01/5321531740/sizes/l/in/photostream/ http://www.flickr.com/photos/rlodan01/5321531740/sizes/l/in/photostream/ http://www.flickr.com/photos/rlodan01/5321531740/sizes/l/in/photostream/
  • SETTING SLIDES UP FORSuccess
  • TIME! Keynote
  • SETTING SLIDES UP FORDesign
  • SETTING SLIDES UP FORDesign RULERS ON
  • SETTING SLIDES UP FORDesign ZOOM OUT
  • ADD “ADJUST IMAGE”
  • INSPECTOR
  • SLIDES ARE NOTDocuments #1 PICTURE SUPERIORITYEffect #2 SLIDES SHOULD BESimple #3 SLIDES MUST HAVEUnity #4 DISPLAY DATAClearly #5 USE MULTIMEDIAWisely #6 DON’T FORGET YOURAudience! #7 7 RULES Visual Design
  • PICTURE SUPERIORITYEffect #2
  • THE TYPICAL SLIDE • The goal of a presentation is to communicate effectively with an audience using each medium properly (“properly” = the way it works best for the audience) • If your slides look like this, you are using the visual communication medium incorrectly because you are changing visual to written communication • Audiences will read this slide as soon as it appears on the screen • Because audiences can’t read and listen at the same time, they will read the slide first and then come back to listening to you • Because you’re still on Bullet #1 and your audience has read the entire thing, the need for you as the presenter is gone. You’ll never catch up to what your audience already knows by reading ahead
  • http://www.youtube.com/watch?v=cLLDUyy8utY http://www.youtube.com/watch?v=cLLDUyy8utY http://www.youtube.com/watch?v=cLLDUyy8utY
  • PICTURE SUPERIORITY http://www.flickr.com/photos/jankroemer/345558316/sizes/l/in/photostream/ Effect http://www.flickr.com/photos/jankroemer/345558316/sizes/l/in/photostream/ http://www.flickr.com/photos/jankroemer/345558316/sizes/l/in/photostream/
  • NO NONos!
  • http://www.flickr.com/photos/lumaxart/2136953043/sizes/l/in/photostream/ NO CLIP ART! http://www.flickr.com/photos/lumaxart/2136953043/sizes/l/in/photostream/ http://www.flickr.com/photos/lumaxart/2136953043/sizes/l/in/photostream/
  • NO CORNY STOCK PHOTOS http://www.innishannon-hotel.ie/system/images/11/original/businessmeeting.jpg?1311603356 http://www.innishannon-hotel.ie/system/images/11/original/businessmeeting.jpg?1311603356 http://www.innishannon-hotel.ie/system/images/11/original/businessmeeting.jpg?1311603356
  • http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/ WATERMARK http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/ http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/
  • GOOD IMAGES? Where do I find
  • 1024 x 768Slide size
  • CITE YOURimages!
  • http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/ http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/ http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/
  • http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/ http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/ http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/
  • SLIDES ARE NOTDocuments #1 PICTURE SUPERIORITYEffect #2 SLIDES SHOULD BESimple #3 SLIDES MUST HAVEUnity #4 DISPLAY DATAClearly #5 USE MULTIMEDIAWisely #6 DON’T FORGET YOURAudience! #7 7 RULES Visual Design
  • SLIDES SHOULD BESimple #3
  • WORDS SLIDE? How many per http://www.flickr.com/photos/alice_c/2264195999/sizes/o/in/photostream/ http://www.flickr.com/photos/alice_c/2264195999/sizes/o/in/photostream/ http://www.flickr.com/photos/alice_c/2264195999/sizes/o/in/photostream/
  • GLANCE MEDIA The three-second rule of
  • THIS IS A TEST... SLIDE • Here are a few additional tips to help you improve your visual design: • A great place to find images is Compfight.com. I do not use Google Images. • Compfight is a Flickr search engine. Remember to search “Commercial” images because we work at Full Sail University, a for-profit college. • Templates, clip art, slideuments, and stock photos let audiences know the following: 1) you are boring, 2) you don’t care about them, and 3) you haven’t joined the presentation revolution. It’s time to get real! • Audiences crave effective presentations. If you don’t create a presentation with their needs in mind, you are not doing your job as a presenter.
  • GLANCE MEDIA What do you remember?
  • SIGNAL NOISEto ratio http://www.flickr.com/photos/uggboy/5513578210/sizes/o/in/photostream/ http://www.flickr.com/photos/sookie/149498941/sizes/o/in/photostream/ http://www.flickr.com/photos/sookie/149498941/sizes/o/in/photostream/
  • High noise, low This is an example Image Credits: sbh and pagedooley signal of a noisy slide. What here would you CONSIDER NOISE ? http://www.flickr.com/photos/sookie/149498941/sizes/o/in/photostream/ http://www.flickr.com/photos/sookie/149498941/sizes/o/in/photostream/
  • FONTS SLIDE? How many per http://www.flickr.com/photos/petervanlancker/6017183490/sizes/l/in/photostream/ http://www.flickr.com/photos/petervanlancker/6017183490/sizes/l/in/photostream/ http://www.flickr.com/photos/petervanlancker/6017183490/sizes/l/in/photostream/
  • IMAGES SLIDE? How many per http://www.flickr.com/photos/martinaphotography/7077601607/sizes/o/in/photostream/ http://www.flickr.com/photos/martinaphotography/7077601607/sizes/o/in/photostream/ http://www.flickr.com/photos/martinaphotography/7077601607/sizes/o/in/photostream/
  • ONE MAIN IDEAper slide
  • http://www.flickr.com/photos/kellysue/2831068087/sizes/o/in/photostream/ ARE THE BEST CUPCAKES http://www.flickr.com/photos/kellysue/2831068087/sizes/o/in/photostream/ http://www.flickr.com/photos/kellysue/2831068087/sizes/o/in/photostream/
  • FARMER’S MARKET Images: mamajulie2008; pinksherbet; yourdon; lfl http://www.flickr.com/photos/sookie/149498941/sizes/o/in/photostream/ http://www.flickr.com/photos/sookie/149498941/sizes/o/in/photostream/
  • “SHAPES” TOOL
  • ANIMATION SLIDE? How much per http://www.flickr.com/photos/josemanuelerre/4959078165/sizes/o/in/photostream/ http://www.flickr.com/photos/josemanuelerre/4959078165/sizes/o/in/photostream/ http://www.flickr.com/photos/josemanuelerre/4959078165/sizes/o/in/photostream/
  • ANIMATIONmust have a purpose
  • Purposeless Animation • This animation has no purpose If you’re using animation to grab your audience’s attention, your content and delivery must not be that great... • Slides should be simple. • Animation takes away from that simplicity. • Only use it when absolutely necessary.
  • SLIDES ARE NOTDocuments #1 PICTURE SUPERIORITYEffect #2 SLIDES SHOULD BESimple #3 SLIDES MUST HAVEUnity #4 DISPLAY DATAClearly #5 USE MULTIMEDIAWisely #6 DON’T FORGET YOURAudience! #7 7 RULES Visual Design
  • SLIDES MUST HAVEUnity #4
  • VENETIAN TEMPLATE Let’s dissect the
  • VENETIAN TEMPLATE Let’s dissect the
  • DOUBLE-CLICK TO EDIT Double-click to edit
  • DOUBLE-CLICK TO EDIT Double-click to edit Double-click to edit Double-click to edit Double-click to edit Double-click to edit
  • DOUBLE-CLICK TO EDIT Double-click to edit Double-click to edit Double-click to edit Double-click to edit Insert image in the space to the right
  • TEMPLATE! Create your own
  • REPEATEDFonts REPEATEDColors REPEATEDShapes
  • UNIFYINGTheme
  • TIME! Keynote
  • Use what you’ve learned so far about IMAGES, TEXT, and UNITY to edit the next slide... Directions:
  • Fun Facts About CATS! • People believe cats were domesticated in Egypt • Cats are primarily nocturnal animals • As of right now, studies prove that cats are the most popular pet in the entire world Fun facts provided by: Wikipedia.org/wiki/cat
  • BEFORE AFTER http://www.flickr.com/photos/visualpanic/5226208959/sizes/o/in/photostream/ http://www.flickr.com/photos/visualpanic/5226208959/sizes/o/in/photostream/ http://www.flickr.com/photos/visualpanic/5226208959/sizes/o/in/photostream/
  • BEFORE AFTER http://www.flickr.com/photos/nicmcphee/2113187523/sizes/o/in/photostream/ http://www.flickr.com/photos/nicmcphee/2113187523/sizes/o/in/photostream/ http://www.flickr.com/photos/nicmcphee/2113187523/sizes/o/in/photostream/
  • BEFORE AFTER http://www.flickr.com/photos/kjcs/4009151724/sizes/o/in/photostream/ http://www.flickr.com/photos/kjcs/4009151724/sizes/o/in/photostream/ http://www.flickr.com/photos/kjcs/4009151724/sizes/o/in/photostream/
  • BEFORE http://www.flickr.com/photos/brymo/289360403/sizes/o/in/photostream/ AFTER http://www.flickr.com/photos/brymo/289360403/sizes/o/in/photostream/ http://www.flickr.com/photos/brymo/289360403/sizes/o/in/photostream/
  • SLIDES ARE NOTDocuments #1 PICTURE SUPERIORITYEffect #2 SLIDES SHOULD BESimple #3 SLIDES MUST HAVEUnity #4 DISPLAY DATAClearly #5 USE MULTIMEDIAWisely #6 DON’T FORGET YOURAudience! #7 7 RULES Visual Design
  • DISPLAY DATAClearly #5
  • Image Credit: jamescridland
  • Image Credit: jamescridland YIKES!
  • 0 50 100 150 200 2007 2008 2009 2010 Region 1 Region 2
  • 0 50 100 150 200 2007 2008 2009 2010 Region 1 Region 2 HIDEOUS!
  • Americans Own... Cats: 81,721,000 Fish: 75,898,000 Dogs: 72,114,000 Birds: 11,119,000 According to the AVMA, who cited the 2007 U.S. Pet Ownership & Demographics Sourcebook
  • http://www.flickr.com/photos/fukagawa/263231958/sizes/o/in/photostream/ 81 MILLION Americans own cats! http://www.flickr.com/photos/fukagawa/263231958/sizes/o/in/photostream/ http://www.flickr.com/photos/fukagawa/263231958/sizes/o/in/photostream/
  • PETS OWNED CAT FISH DOG BIRD 0 10 20 30 40 50 in millions 60 70 80 90
  • http://www.flickr.com/photos/eirikso/4064924358/sizes/o/in/photostream/ DAVID MCCANDLESS http://www.flickr.com/photos/eirikso/4064924358/sizes/o/in/photostream/ http://www.flickr.com/photos/eirikso/4064924358/sizes/o/in/photostream/
  • SLIDES ARE NOTDocuments #1 PICTURE SUPERIORITYEffect #2 SLIDES SHOULD BESimple #3 SLIDES MUST HAVEUnity #4 DISPLAY DATAClearly #5 USE MULTIMEDIAWisely #6 DON’T FORGET YOURAudience! #7 7 RULES Visual Design
  • USE MULTIMEDIAWisely #6
  • SLIDES ARE NOTDocuments #1 PICTURE SUPERIORITYEffect #2 SLIDES SHOULD BESimple #3 SLIDES MUST HAVEUnity #4 DISPLAY DATAClearly #5 USE MULTIMEDIAWisely #6 DON’T FORGET YOURAudience! #7 7 RULES Visual Design
  • DON’T FORGET YOURAudience! #7
  • http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/ IT’S NOT ARace http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/ http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/
  • http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/ TWEAKING Spend time http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/ http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/
  • How to make a sandwich Purchase the ingredients: peanut butter, jelly, and bread Collect the ingredients as well as your tools: a plate, a knife, and a paper towel Use the knife to spread the jelly on one slice of bread Wipe the knife off on the paper towel and use it to spread the peanut butter on the second slice of bread Eat and enjoy your delicious peanut butter and jelly sandwich!
  • How to make a sandwich Purchase the ingredients: peanut butter, jelly, and bread Collect the ingredients as well as your tools: a plate, a knife, and a paper towel Use the knife to spread the jelly on one slice of bread Wipe the knife off on the paper towel and use it to spread the peanut butter on the second slice of bread Eat and enjoy your delicious peanut butter and jelly sandwich!
  • How to make a sandwich Ingredients Tools Jelly Peanut butter Eat
  • SLIDES ARE NOTDocuments #1 PICTURE SUPERIORITYEffect #2 SLIDES SHOULD BESimple #3 SLIDES MUST HAVEUnity #4 DISPLAY DATAClearly #5 USE MULTIMEDIAWisely #6 DON’T FORGET YOURAudience! #7 7 RULES Visual Design
  • SLIDE REVOLUTION You’re ready to join the http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/ http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/ http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/
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Introduction to Slide Design: 7 Rules for Creating Effective Slides

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  • SLIDE DESIGN Introduction to http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/ http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/ http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/
  • Image Credit: http://www.flickr.com/photos/haldanemartin/5600194647/sizes/o/in/photostream/ THREE-LEGGED STOOLPresentation as a VISUAL DESIGN http://www.flickr.com/photos/59309871@N00/3207185886/ http://www.flickr.com/photos/59309871@N00/3207185886/
  • MOST RESISTANCE to this“leg” http://www.flickr.com/photos/x-ray_delta_one/4264423055/sizes/o/in/photostream/ http://www.flickr.com/photos/x-ray_delta_one/4264423055/sizes/o/in/photostream/ http://www.flickr.com/photos/x-ray_delta_one/4264423055/sizes/o/in/photostream/
  • WE CAN’T READ AND AT THE SAME TIMElisten http://www.flickr.com/photos/striatic/229534338/sizes/l/in/photostream/ & photos/x-ray_delta_one/3981617434/sizes/o/in/photostream/ http://www.flickr.com/photos/striatic/229534338/sizes/l/in/photostream/ http://www.flickr.com/photos/striatic/229534338/sizes/l/in/photostream/
  • DESIGN helps people
  • DESIGN READING helps people AVOID
  • Things meant forREADING http://www.flickr.com/photos/ginnerobot/5423565794/sizes/o/in/photostream/ http://www.flickr.com/photos/pagedooley/1202823367/sizes/o/in/photostream/ http://www.flickr.com/photos/ginnerobot/5423565794/sizes/o/in/photostream/ http://www.flickr.com/photos/ginnerobot/5423565794/sizes/o/in/photostream/ http://www.flickr.com/photos/pagedooley/1202823367/sizes/o/in/photostream/ http://www.flickr.com/photos/pagedooley/1202823367/sizes/o/in/photostream/
  • http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/ READING Not meant for http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/ http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/ http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/
  • Cave painting Hieroglyphics Maps Graphs, charts Models Movies, television http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/ PowerPoint slides http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/ http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/ http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/
  • Cave painting Hieroglyphics Maps Graphs, charts Models PowerPoint slides Movies, television http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/ VISUAL COMMUNICATION http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/ http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/ http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/
  • POWERPOINT Death by ...
  • THE TYPICAL SLIDE • The goal of a presentation is to communicate effectively with an audience using each medium properly (“properly” = the way it works best for the audience) • If your slides look like this, you are using the visual communication medium incorrectly because you are changing visual to written communication • Audiences will read this slide as soon as it appears on the screen • Because audiences can’t read and listen at the same time, they will read the slide first and then come back to listening to you • Because you’re still on Bullet #1 and your audience has read the entire thing, the need for you as the presenter is gone. You’ll never catch up to what your audience already knows by reading ahead
  • 7 RULES Visual Design
  • SLIDES ARE NOTDocuments #1 PICTURE SUPERIORITYEffect #2 SLIDES SHOULD BESimple #3 SLIDES MUST HAVEUnity #4 DISPLAY DATAClearly #5 USE MULTIMEDIAWisely #6 DON’T FORGET YOURAudience! #7 7 RULES Visual Design
  • SLIDES ARE NOTDocuments #1
  • SETTING SLIDES UP FORFailure
  • SETTING SLIDES UP FORFailure
  • SETTING SLIDES UP FORSuccess http://www.flickr.com/photos/rlodan01/5321531740/sizes/l/in/photostream/ http://www.flickr.com/photos/rlodan01/5321531740/sizes/l/in/photostream/ http://www.flickr.com/photos/rlodan01/5321531740/sizes/l/in/photostream/
  • SETTING SLIDES UP FORSuccess
  • TIME! Keynote
  • SETTING SLIDES UP FORDesign
  • SETTING SLIDES UP FORDesign RULERS ON
  • SETTING SLIDES UP FORDesign ZOOM OUT
  • ADD “ADJUST IMAGE”
  • INSPECTOR
  • SLIDES ARE NOTDocuments #1 PICTURE SUPERIORITYEffect #2 SLIDES SHOULD BESimple #3 SLIDES MUST HAVEUnity #4 DISPLAY DATAClearly #5 USE MULTIMEDIAWisely #6 DON’T FORGET YOURAudience! #7 7 RULES Visual Design
  • PICTURE SUPERIORITYEffect #2
  • THE TYPICAL SLIDE • The goal of a presentation is to communicate effectively with an audience using each medium properly (“properly” = the way it works best for the audience) • If your slides look like this, you are using the visual communication medium incorrectly because you are changing visual to written communication • Audiences will read this slide as soon as it appears on the screen • Because audiences can’t read and listen at the same time, they will read the slide first and then come back to listening to you • Because you’re still on Bullet #1 and your audience has read the entire thing, the need for you as the presenter is gone. You’ll never catch up to what your audience already knows by reading ahead
  • http://www.youtube.com/watch?v=cLLDUyy8utY http://www.youtube.com/watch?v=cLLDUyy8utY http://www.youtube.com/watch?v=cLLDUyy8utY
  • PICTURE SUPERIORITY http://www.flickr.com/photos/jankroemer/345558316/sizes/l/in/photostream/ Effect http://www.flickr.com/photos/jankroemer/345558316/sizes/l/in/photostream/ http://www.flickr.com/photos/jankroemer/345558316/sizes/l/in/photostream/
  • NO NONos!
  • http://www.flickr.com/photos/lumaxart/2136953043/sizes/l/in/photostream/ NO CLIP ART! http://www.flickr.com/photos/lumaxart/2136953043/sizes/l/in/photostream/ http://www.flickr.com/photos/lumaxart/2136953043/sizes/l/in/photostream/
  • NO CORNY STOCK PHOTOS http://www.innishannon-hotel.ie/system/images/11/original/businessmeeting.jpg?1311603356 http://www.innishannon-hotel.ie/system/images/11/original/businessmeeting.jpg?1311603356 http://www.innishannon-hotel.ie/system/images/11/original/businessmeeting.jpg?1311603356
  • http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/ WATERMARK http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/ http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/
  • GOOD IMAGES? Where do I find
  • 1024 x 768Slide size
  • CITE YOURimages!
  • http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/ http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/ http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/
  • http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/ http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/ http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/
  • SLIDES ARE NOTDocuments #1 PICTURE SUPERIORITYEffect #2 SLIDES SHOULD BESimple #3 SLIDES MUST HAVEUnity #4 DISPLAY DATAClearly #5 USE MULTIMEDIAWisely #6 DON’T FORGET YOURAudience! #7 7 RULES Visual Design
  • SLIDES SHOULD BESimple #3
  • WORDS SLIDE? How many per http://www.flickr.com/photos/alice_c/2264195999/sizes/o/in/photostream/ http://www.flickr.com/photos/alice_c/2264195999/sizes/o/in/photostream/ http://www.flickr.com/photos/alice_c/2264195999/sizes/o/in/photostream/
  • GLANCE MEDIA The three-second rule of
  • THIS IS A TEST... SLIDE • Here are a few additional tips to help you improve your visual design: • A great place to find images is Compfight.com. I do not use Google Images. • Compfight is a Flickr search engine. Remember to search “Commercial” images because we work at Full Sail University, a for-profit college. • Templates, clip art, slideuments, and stock photos let audiences know the following: 1) you are boring, 2) you don’t care about them, and 3) you haven’t joined the presentation revolution. It’s time to get real! • Audiences crave effective presentations. If you don’t create a presentation with their needs in mind, you are not doing your job as a presenter.
  • GLANCE MEDIA What do you remember?
  • SIGNAL NOISEto ratio http://www.flickr.com/photos/uggboy/5513578210/sizes/o/in/photostream/ http://www.flickr.com/photos/sookie/149498941/sizes/o/in/photostream/ http://www.flickr.com/photos/sookie/149498941/sizes/o/in/photostream/
  • High noise, low This is an example Image Credits: sbh and pagedooley signal of a noisy slide. What here would you CONSIDER NOISE ? http://www.flickr.com/photos/sookie/149498941/sizes/o/in/photostream/ http://www.flickr.com/photos/sookie/149498941/sizes/o/in/photostream/
  • FONTS SLIDE? How many per http://www.flickr.com/photos/petervanlancker/6017183490/sizes/l/in/photostream/ http://www.flickr.com/photos/petervanlancker/6017183490/sizes/l/in/photostream/ http://www.flickr.com/photos/petervanlancker/6017183490/sizes/l/in/photostream/
  • IMAGES SLIDE? How many per http://www.flickr.com/photos/martinaphotography/7077601607/sizes/o/in/photostream/ http://www.flickr.com/photos/martinaphotography/7077601607/sizes/o/in/photostream/ http://www.flickr.com/photos/martinaphotography/7077601607/sizes/o/in/photostream/
  • ONE MAIN IDEAper slide
  • http://www.flickr.com/photos/kellysue/2831068087/sizes/o/in/photostream/ ARE THE BEST CUPCAKES http://www.flickr.com/photos/kellysue/2831068087/sizes/o/in/photostream/ http://www.flickr.com/photos/kellysue/2831068087/sizes/o/in/photostream/
  • FARMER’S MARKET Images: mamajulie2008; pinksherbet; yourdon; lfl http://www.flickr.com/photos/sookie/149498941/sizes/o/in/photostream/ http://www.flickr.com/photos/sookie/149498941/sizes/o/in/photostream/
  • “SHAPES” TOOL
  • ANIMATION SLIDE? How much per http://www.flickr.com/photos/josemanuelerre/4959078165/sizes/o/in/photostream/ http://www.flickr.com/photos/josemanuelerre/4959078165/sizes/o/in/photostream/ http://www.flickr.com/photos/josemanuelerre/4959078165/sizes/o/in/photostream/
  • ANIMATIONmust have a purpose
  • Purposeless Animation • This animation has no purpose If you’re using animation to grab your audience’s attention, your content and delivery must not be that great... • Slides should be simple. • Animation takes away from that simplicity. • Only use it when absolutely necessary.
  • SLIDES ARE NOTDocuments #1 PICTURE SUPERIORITYEffect #2 SLIDES SHOULD BESimple #3 SLIDES MUST HAVEUnity #4 DISPLAY DATAClearly #5 USE MULTIMEDIAWisely #6 DON’T FORGET YOURAudience! #7 7 RULES Visual Design
  • SLIDES MUST HAVEUnity #4
  • VENETIAN TEMPLATE Let’s dissect the
  • VENETIAN TEMPLATE Let’s dissect the
  • DOUBLE-CLICK TO EDIT Double-click to edit
  • DOUBLE-CLICK TO EDIT Double-click to edit Double-click to edit Double-click to edit Double-click to edit Double-click to edit
  • DOUBLE-CLICK TO EDIT Double-click to edit Double-click to edit Double-click to edit Double-click to edit Insert image in the space to the right
  • TEMPLATE! Create your own
  • REPEATEDFonts REPEATEDColors REPEATEDShapes
  • UNIFYINGTheme
  • TIME! Keynote
  • Use what you’ve learned so far about IMAGES, TEXT, and UNITY to edit the next slide... Directions:
  • Fun Facts About CATS! • People believe cats were domesticated in Egypt • Cats are primarily nocturnal animals • As of right now, studies prove that cats are the most popular pet in the entire world Fun facts provided by: Wikipedia.org/wiki/cat
  • BEFORE AFTER http://www.flickr.com/photos/visualpanic/5226208959/sizes/o/in/photostream/ http://www.flickr.com/photos/visualpanic/5226208959/sizes/o/in/photostream/ http://www.flickr.com/photos/visualpanic/5226208959/sizes/o/in/photostream/
  • BEFORE AFTER http://www.flickr.com/photos/nicmcphee/2113187523/sizes/o/in/photostream/ http://www.flickr.com/photos/nicmcphee/2113187523/sizes/o/in/photostream/ http://www.flickr.com/photos/nicmcphee/2113187523/sizes/o/in/photostream/
  • BEFORE AFTER http://www.flickr.com/photos/kjcs/4009151724/sizes/o/in/photostream/ http://www.flickr.com/photos/kjcs/4009151724/sizes/o/in/photostream/ http://www.flickr.com/photos/kjcs/4009151724/sizes/o/in/photostream/
  • BEFORE http://www.flickr.com/photos/brymo/289360403/sizes/o/in/photostream/ AFTER http://www.flickr.com/photos/brymo/289360403/sizes/o/in/photostream/ http://www.flickr.com/photos/brymo/289360403/sizes/o/in/photostream/
  • SLIDES ARE NOTDocuments #1 PICTURE SUPERIORITYEffect #2 SLIDES SHOULD BESimple #3 SLIDES MUST HAVEUnity #4 DISPLAY DATAClearly #5 USE MULTIMEDIAWisely #6 DON’T FORGET YOURAudience! #7 7 RULES Visual Design
  • DISPLAY DATAClearly #5
  • Image Credit: jamescridland
  • Image Credit: jamescridland YIKES!
  • 0 50 100 150 200 2007 2008 2009 2010 Region 1 Region 2
  • 0 50 100 150 200 2007 2008 2009 2010 Region 1 Region 2 HIDEOUS!
  • Americans Own... Cats: 81,721,000 Fish: 75,898,000 Dogs: 72,114,000 Birds: 11,119,000 According to the AVMA, who cited the 2007 U.S. Pet Ownership & Demographics Sourcebook
  • http://www.flickr.com/photos/fukagawa/263231958/sizes/o/in/photostream/ 81 MILLION Americans own cats! http://www.flickr.com/photos/fukagawa/263231958/sizes/o/in/photostream/ http://www.flickr.com/photos/fukagawa/263231958/sizes/o/in/photostream/
  • PETS OWNED CAT FISH DOG BIRD 0 10 20 30 40 50 in millions 60 70 80 90
  • http://www.flickr.com/photos/eirikso/4064924358/sizes/o/in/photostream/ DAVID MCCANDLESS http://www.flickr.com/photos/eirikso/4064924358/sizes/o/in/photostream/ http://www.flickr.com/photos/eirikso/4064924358/sizes/o/in/photostream/
  • SLIDES ARE NOTDocuments #1 PICTURE SUPERIORITYEffect #2 SLIDES SHOULD BESimple #3 SLIDES MUST HAVEUnity #4 DISPLAY DATAClearly #5 USE MULTIMEDIAWisely #6 DON’T FORGET YOURAudience! #7 7 RULES Visual Design
  • USE MULTIMEDIAWisely #6
  • SLIDES ARE NOTDocuments #1 PICTURE SUPERIORITYEffect #2 SLIDES SHOULD BESimple #3 SLIDES MUST HAVEUnity #4 DISPLAY DATAClearly #5 USE MULTIMEDIAWisely #6 DON’T FORGET YOURAudience! #7 7 RULES Visual Design
  • DON’T FORGET YOURAudience! #7
  • http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/ IT’S NOT ARace http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/ http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/
  • http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/ TWEAKING Spend time http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/ http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/
  • How to make a sandwich Purchase the ingredients: peanut butter, jelly, and bread Collect the ingredients as well as your tools: a plate, a knife, and a paper towel Use the knife to spread the jelly on one slice of bread Wipe the knife off on the paper towel and use it to spread the peanut butter on the second slice of bread Eat and enjoy your delicious peanut butter and jelly sandwich!
  • How to make a sandwich Purchase the ingredients: peanut butter, jelly, and bread Collect the ingredients as well as your tools: a plate, a knife, and a paper towel Use the knife to spread the jelly on one slice of bread Wipe the knife off on the paper towel and use it to spread the peanut butter on the second slice of bread Eat and enjoy your delicious peanut butter and jelly sandwich!
  • How to make a sandwich Ingredients Tools Jelly Peanut butter Eat
  • SLIDES ARE NOTDocuments #1 PICTURE SUPERIORITYEffect #2 SLIDES SHOULD BESimple #3 SLIDES MUST HAVEUnity #4 DISPLAY DATAClearly #5 USE MULTIMEDIAWisely #6 DON’T FORGET YOURAudience! #7 7 RULES Visual Design
  • SLIDE REVOLUTION You’re ready to join the http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/ http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/ http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/
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