Product process

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产品设计程序与方法课程作业

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2. Outline 3. 4. THREE WEEKS FOUR WEEKS THREE WEEKS FOUR WEEKS SIX WEEKS TWO WEEKS FIVE WEEKS THREE WEEKS 30 WEEKS 1. 5. ----------- -------------------- ----------------- ----------- ---------------- --------------------- ------------- -------------- -------------- --------------------------- ------------ ----------------------------------- 1. 6. 1. 7. 1. 8. 1. 9. 1. 10. 1. 11. 1. 12. 1. 13. SET SE T SET 1. 14. 15. 2. 16. +>> >>Add. + 2. 17. +>> 2. 18. +>> >>Add.128+ 2. 19. >> 2. + 20. + + 2. 21. + 6*8-10m 2. 22. + 2. 23. 2. 24. + 2. 25. + 2. 26. + 2. 27. + 25*35*80cm 135 350*750*500cm 299 400*600*600cm 204 55*45*120cm 189 68 298 12.9 10.9 7*2 7.4 17 26.9 18 2. 28. 6.5 10.9 Mainstay 13.9 8.9 700ML 20.9 8.9 Mainstay 9.9 6 2. + 29. + Senior Luxury Mass Young TARGET Existing Market 2. 30. + + 6~30 CONCLUSION Existing Market 2. 31. 2. + 32. Alessi MUJI Alessi MUJI Examples of existing high-end market 2. 33. Alessi MUJI { { { { 2. 34. { { MUJI Alessi Others 2. 35. Alessi MUJI 2. 36. 37. 38. (MUJI) (MUJI) 1980PB1983 (MUJI) 1990 (MUJI) 23 (MUJI) 1,1512890 121146Life Style Store 39. MUJI is enough MUJI, a store more selling life style more than goods. MUJI 40. 25 > > > 41. 42. 43. - - - - - - T CD CD 100kcal 44. 100 45. 1 2 3 4 46. 70% 6090 Casa Brutus 2003 47. Meal MUJICafe MUJI Flower MUJI 48. 49. 50. 51. CD 52. 53. 212.5 2002 54. 2002 auINFOBAR 184cm 184cm 55. 56. 57. 58. > emoi emoi > 59. emoi 60. emoi , > emoi > emoi > emoi > emoi > emoi 61. classification by function 62. 63. 64. classification by material 65. 66. 67. classification by price 120RMB 69. 10 10~30 30~50 50~80 80~120 120 70. >Product emoi >Price emoi >Place emoi >Promotion emoi 71. ------------------------------------------------------> & 72. 73. User Research UCD 4. 74. 175 118 4. 75. 20 8 1. 4. 4 2. 3. 4. 76. TISA Tisa 24 UI 100,000 emoi 4. 77. Frank Frank 32 260,000 IBM 4. 78. Jane Jane 26 120,000 Dior 4. 79. 80. 1980 302000 ISO9001ISO14001 500 COMPANY 5. 81. 1 2 3 5. 82. 1 2 3 5. 83. 1 2 5. 84. 1 5. 85. 9000 18 50% - Power MAC G5 5. 86. 50% - 20 - Arne Jacobsen 5. 87. 1791 1952 40%- 99% - 5. 88. 5. 0.5% "" " " 89. Superform 5. 90. 0.006 stelvitecolorstelve 150 5. 91. Superform ------------------------------------------------------> 92. 93. 6. 94. 6. 95. SERIES 2 AIR SERIES 3 STYLE SERIES 1 ELEM ELEMelements ELEM AIRAIR STYLESTYLE Everything has emotion. 6. 96. ELEM AIR STYLE 25-45 Apple J-WAY 6. 97. 98. VI 6. 99. liiElite /eli/ lii 6. 100. 25-45 50 ELEMAIRSTYLE 6. 101. 6. 102. lii lii 6. 103. 104. 7. 105. 7. 106. 7. 107. 7. 108. 7. 109. 7. 110. 7. 111. 7. 112. 7. 113. 7. 114. 7. 115. 7. 116. 7. 117. 7. 118. 7. 119. 7. 120. + 8~10 7. 121. (100) E00101 15 14 14 15 16 74 E00102 14 11 9 12 12 58 E00201 8 15 11 10 9 53 E00202 15 13 11 13 14 66 E00203 10 9 13 15 12 59 E00204 7 11 8 13 7 46 E00301 12 8 14 14 15 63 E00302 9 10 12 7 11 49 E00303 16 14 15 14 13 72 ELEM 7. 122. (100) A00101 12 13 10 8 13 56 A00102 15 16 15 14 14 74 A00103 9 15 9 13 10 56 A00201 11 10 11 16 12 60 A00202 14 11 15 14 14 68 A00203 13 9 12 13 11 58 A00301 15 12 14 16 14 71 A00302 7 13 10 7 10 47 A00303 11 12 8 14 13 58 A00304 15 10 11 9 9 54 AIR 7. 123. (100) S00101 13 11 9 13 8 54 S00102 14 10 16 11 13 64 S00201 11 12 10 11 7 51 S00202 16 15 15 14 16 76 S00301 8 12 10 11 9 50 S00302 11 7 9 9 13 49 S00303 13 9 12 11 13 58 S00304 10 7 11 9 10 47 S00401 14 14 12 13 13 66 STYLE 7. 124. 28 10 ELEM 3 AIR 3 STYLE 4 7. 125. 126. ELEM elements ELEM 127. 128. FAMILIY FAMILY 129. 130. AIR AIR 131. box 132. 133. 134. STYLE STYLE Everything has emotion. 135. 136. 137. 138. style 139. 140. 141. 142. 143. 144. 145. 1 . 146. 1.1 A. / B. C. D. 7% 29% 41% 23% A B C D . 147. 1.2 A. B. C. D. 9% 30% 40% 21% 1 2 3 4 . 148. 1.3 A. B. C. D. 29% 15%25% 31% 1 2 3 4 1. 149. 1.4 A. B. C. D. 12% 46% 35% 7% 1 2 3 4 . 150. 2 . 151. A. B. D. C. 2.1 52%30% 5% 13% 1 2 3 4 . 152. A. B. C. D. E. F. 2.2 . 153. 2.3 A. B. 36 % 64 % 1 2 . 154. A. B. C. D. 2.4 14% 48% 36% 2% 1 2 3 4 . 155. 2.5 A. B. C. D. E. F. 13% 22% 15%13% 21% 16% 1 2 3 4 5 6 . 156. 2.6 A. B. C. 32% 42% 26% 1 2 3 . 157. 2.7 A. B. C. D. E. 53%25% 7% 5% 10% 1 2 3 4 5 . 158. 3 . 159. 3.1 A. B. 120m2 C. 80~120m2 D. 50~80m2 E. 3% 29% 44% 22% 2% 1 2 3 4 5 . 160. 3.2 A. B. C. D. E. 7% 31% 15% 44% 3% 1 2 3 4 5 . 161. 3.3 A. 50 B. 20~50 C. 8~20 D. 5~8 E. 3~5 F. 3 12% 20% 26% 37% 4% 1% 1 2 3 4 5 6 .