Strategic automotive design

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  • Assignment 3 // St Assignment 3 // St trategic Automotive trategic Automotive Strategic Automotive // Tacettin Osman Sazci & Ricardo Mejia // 2009. Source of Information: w www.fiat.com and others.
  • Intro  (Methodology & Management summary) The brand & po ortfolio analysis  Strategy design
  • Intro Metho odology Research & Analysis Brand + Portfolio Fiat  Automobiles S.p.A. Fiat  Automobiles S.p.A. as a brand (isolation)  as a part of Fiat group Strategy Design y The 5 Ps. Strategy y & future scenario Analysis Philosophy  Historic & Current Situation Portfolio  Product Future Scenario Place  Short / Medium / Long term Price 
  • B Brand Analysis  (Conclusions from Assignment 1) Fiat  Automobiles S.p.A. / v / values / strategy / branding / / Italian brand / “The theme of stressing the brand’s Italian f quality is expressed by the rediscovery of influences from Italian cars of the Sixties and Sevent ties and expressions of Italian culture, particularly fashion…” (* *) Innovation / “…because the only way to meet the challenges of y the future is to be innovative…”(* *) Mobility on human scale / “– not just sustainable, but livable, too t – Fiat’s aim is to strike a balance between experience, creativity e and technology…” “cars that are accessible and im mprove the quality of everyday life” (**) (*) Mission Fiat Group. (**) Mission Fiat Automobile S.p.A.
  • B Brand Analysis  (Conclusions from Assignment 1) Time line analysis. Time line analysis low consumption of fuel / small ut tilitarian / popular / clean engine /  utilitarian / versatile / flexible / three world class / CARS
  • Port tfolio Analysis  (Conclusions from Assignment 2)
  • Port tfolio Analysis  (Conclusions from Assignment 2)
  • Port tfolio Analysis  (Conclusions from Assignment 2)
  • Port tfolio Analysis  (Conclusions from Assignment 2)
  • Port tfolio Analysis  (Conclusions from Assignment 2)
  • Port tfolio Analysis  (Conclusions from Assignment 2)
  • Port tfolio Analysis  (Conclusions from Assignment 2)
  • Port tfolio Analysis  (Conclusions from Assignment 2)
  • Strategy design The 5 Ps. Strategy y & future scenario General Portfolio Medium  Long  Short  Philosophy term term term Medium  Medium Long  Long Short  Short Place term term term Medium  Long  Short  Product  term term term Medium  Long  Short  Price term term term S.T. (2009‐2014) / M.T. (201 14–2019) / L.T. (2019–2025)
  • General 2009 ‐ 2025 Fiat gro oup portfolio balance
  • General 2009 ‐ 2025 Fiat portfolio balance
  • Short term o 2009 ‐ 2014
  • Short term o 2009 ‐ 2014 Place
  • Short term o 2009 ‐ 2014 Product & Price
  • Medium term u 2014 ‐ 2019
  • Medium term u 2014 ‐ 2019 Place
  • Medium term u 2014 ‐2019 Product & Price
  • Long term o 2019 ‐ 2021
  • Long term o 2019 ‐ 2025 Place
  • Long term o 2019 ‐2025 Product & Price
  • Thank you / grazie! e
Description
It’s a short academic exercise of “strategic automotive design”, including only the design guidelines. The client was “Fiat group” and “Fiat automobiles SpA”.…