Социальная коммерция, основные инструменты и статистика

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  • 1. : , SocialMart03.12.2012

2. Booz & Company Estimate of Social Commerce Market Size (2010-1015; in US$ Billions) 3. ? , (57%) , (41%) (2%) 250 (Reevoo marketer survey, 2012) 4. : , (61%): , (21%): (18%) 250 (Reevoo marketer survey, 2012) 5. : : 6. ? (51%) (46%) (3%)Source: the Reevoo consumer purchasing report, September 2011 7. 200 ? 6 21 50% 45% 40% ( , 35% )30%25%20% 6 15%10% , 5% 0% Source: Reevoo insight researchon 13 UK retailer sites, November 2011 Source: the Reevoo consumer purchasing report, September 2011 8. ?80%70%60%50%40%30%20%10%0% (, ..) 83% (52% )(, , )Source: Reevoo research (1016 UK respondents), November 2011 9. , , -? 46% 37% 15% 2% 0% 83% , Source: PowerReviews, the E-tailing group (online questionnaire to over 1000 online consumers), 2011 10. , ( , ..)? 46% 33% 15% 5% 1% 79% , Source: PowerReviews, the E-tailing group (online questionnaire to over 1000 online consumers), 2011 11. : 12. ( 2 ) 59% 42% 26% 15% Facebook13% Facebook 13% 9% Twitter 9% - Source: PowerReviews, the E-tailing group (online questionnaire to over 1000 online consumers), 2011 13. ? ? 1 7. ( -3) 55% 55% 51% "", 39% 38% 35% 26% , Source: PowerReviews, the E-tailing group (online questionnaire to over 1000 online consumers), 2011 14. -, ? 1 5. 72% 69% 64% , 60% , 39% 36%, , 34%, , 24% 20% 20%Source: PowerReviews, the E-tailing group (online questionnaire to over 1000 online consumers), 2011 15. : 16. Facebook Facebook ? 28% 27%, "" 24%, 21% 16% 8%0%5% 10%15%20% 25%30% Source: Reevoo research (1016 UK respondents), November 2011 17. : 18. (35%) (60%) (5%) , ? 45% 40%15% 0% 0% Source: Reevoo research (1016 UK respondents), November 2011 19. , ? 41% 27% 17% 7%5% 3% 2-34-78-1516-25 25 Source: PowerReviews, the E-tailing group (online questionnaire to over 1000 online consumers), 2011 20. , 31%25%19%14% 10% 1% 5- 5-9 10-29 30 - 1 , , ( ) Source: PowerReviews, the E-tailing group (online questionnaire to over 1000 online consumers), 2011 21. sharing 56% - , ? (27%) , , , (36%) (37%) Source: Reevoo research (1016 UK respondents), November 2011 22. sharing , ?15%10% 5% 0% Facebook Twitter : , ? (19%) (33%) (42%) (4%) (2%)Source: Reevoo research (1016 UK respondents), November 2011 23. . ? 57% , , 35% , , 6% 2% , , Source: PowerReviews, the E-tailing group (online questionnaire to over 1000 online consumers), 2011 24. ? ? 50%, " " 39% 38% 25% 23% ?20%/58% Source: PowerReviews, the E-tailing group (online questionnaire to over 1000 online consumers), 2011 25. ?7% 14% 22% 52% 1 24 5% , ?80%60%40%20%0% Google - Source: Reevoo research (1016 UK respondents), November 2011 26. ? , ?70%60%50%40%30%20%10% 0% , , pre-sale Source: Reevoo research (1016 UK respondents), November 2011 27. : - 28. 1. 1. : 2. , 29. 2. 30. 3. 31. ! - coming soon ! www.socialmart.ruhello@socialmart.ru03.12.2012 32. , 0% 20% 40%60%80% 100% , 88% . , , .Source: Reevoo research (1016 UK respondents), November 2011

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