Рекламный рынок в Казахстане в 2011 году

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Презентация Татьяны Старце

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  • 1. :2011 ( ) 2011

2. 10 2011 3. 2011 3 4. (- 2010-2011)-, 2011 4,5 22% 2010 . 20%. 18%. 700678.7160.025.4142.2 556,747.9 600 140.0 9.475.8 120,7+22,7% 20.7 120.017.7 500 41.27.7 +16,3% 68.3 15.2 100.028.0 40025.3+20%+11%80.0 300 529.660.0 +17,8%+24,1% 200 426.540.087.0+21,9%72.5 100 20.0 0 0.0 2010 2011 2010 2011 -, USD 2010 2011 ( , , , ( )) ( Video International Kazakhstan GRP) + (6 ) + +4 , 5. (- 2011) , , . 7%4% 7%12%11%78% 20%61% -, USD 2010 2011 ( , , , ( )) ( Video International Kazakhstan GRP) + (6 ) + + 5 , 6. (- , .) - 2011, 18%. (20,2%).1191.0 1200 +19,3% 1010.0250.4 1000+7,8% 209.9 33.1 60.5800 30.7-6,2% 64.5 +20,2% 600 +17,9%400 847.1704.82000 ( GRP) 22 + (7 ) + ( 90 ) + 6 , -, USD, 7. : , : (~25-30 ) (~20-25 )300 (~220-270 2) (~14-16 2)266,8250-2,3%222,7+1,3%200+19,8%150+2%100 5026,3 23,925,7 24,2 14,8815,21 0 20102011 22 + (7 ) + ( 90 ) + , 7 8. : : (~25-30 ) (~20-25 ) (~220-270 2)1448 (~14-16 2 ) 14001340 1254 +3,3% 12001060+2% 1000 +18,3% 800 +8,1%605625 600 400 20099101 0 2010 2011 ( GRP) 22 + (7 ) + ( 90 ) + 8, -, USD, 9. : , 90007 967 8000 7 3857 287 7000 +33,6% 6000 5 454 +29% 5000-7,3%4 092 4000 +32,6% 3 174 30002 7342 062 2000 1000 0 2010 2011 (22 ) + (7 ) + (92 ) + , 9 10. 14 11. 15 12. Long Tail : 16 13. 17 ... 2013 17 14. 18 , , cross-platform , 18 15. , - 19......19 16. (, , ) 20 17. 60 2009 ( 65047.9) 30% 2010 . 4036 2011 30 2011 25 15 20 6 . 10 0 100 000+: , 15+ 21 18. ( 46 )% 61 54 61% 36 54% .32 14 22S5: / i10: 22: 48 804 46 19. 23 20. : (2012), (2013) (2014) , 24 24 21. (2012 ) 100 000 ~ 10,5 63% 2 000 400 70 25 22. !TNS Gallup Media Asiawww.tns-global.kz26