Экономика Рунета 2011-2012

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  • 1. 20112012www.rocid.ru/research2012: , : Google, Mail.ru Group, OZON.ru, Fast Lane Ventures. , 2012

2. - 20121012 ( ) () , . Google, Mail.ru Group, OZON.ru,Fast Lane Ventures Boston Consulting Group, ROCID.ru ,TheRunet.com, 2012 Creative Commons Attribu-tion () 3.0 . , www.creativecom-mons.org/licenses/by/3.0/ Creative Commons: 444Castro Street, Suite 900, Mountain View,California, 94041, USA. 3. 3 20112012 1 4 5 9 10 11 . 12 2 14 16 17 18 3 20 -22 24 (SaaS) 26 : 28 30 32 - : 34 36 38 SMM40 42 4 44 - 45 - : - 46 47 5 48 English summary 50 4. 4 201120121 5. 1 ( ) 5 20112012 - 200 20121012 - - , - Mail.ru Group, Google, . Microsoft, Ozon.ru . . . -- . , - - . -, . - - , , - -, , - - , - . , , , . .- - : - , - 0,5 2% . - , , - - , , . . - : - , . - . , . -, , , - 11 . , , , - . - . , , , , -- , - - , , . - success-story . - - . , . , - . , - . - . 6. () Mail.ru Group6 , 20112012 , - - , - , , -, - , : , -, - - -. : -. . , Mail.ru Group -, , , , , , - ( BCG. . . , - ). - - . 23 ( - , , ) - - IT- . - , 2012. - . Mail.ru Group , , 50 10, - - , 2012 . , - , . , -- , ( 200 - - - -, , -- +. - .30% ). , . - , - , -, - , - . 11 - , -, - . -. , - - , - - + : 2012. , , ,. - .. , , , - - 16 , +. - , - - -! . , -: 7. Google 1 GOOGLE SEEMEA 7 - - - , 20112012 , , - - , - -, - , . -. - -- , , , , , - .NextBus, . 2011 - , - Google , G20 - , . 4%, - ; . - -- 2,6. LoveCleanStreets , Google -, , - , - , - , , - -, - -- - - ., . - : , . . --, , , , - - : - , , , .. -, - , , , - - - , 0,5%. , -, - . , - , . - . - , , . 10 , - , -. , - - , - , 1. . , ,. - - , . - 1520 ! , , , . ,-, - -. - . , , - 5 -- , , 500 SOPA PIPA , 1,5 ., , - - , . , . , . , - - - , , - Ebay, Amazon, Facebook, , , , Skype. 140180 - , - - . . - 8. CEO Fast Lane Ventures OZON.ru8 ! -. -, HR. 20112012 , - , , - , -- . - , , . . - - -- . -. . 2015 -, . - . 90 -- . 25 000 - , - -, . - . , $30 , -, 2 , - - , -. - $3 . . , 2% , , , , , - , - , - . , , ,. , , , ( 12 - - - : - , , -. . .), . , -, , - , -, - - - . - !, - , , -- . - , - - - Sapato, KupiVip, Biglion, Vseinstrumenty, Wildberries, . -Anywayanyday. , - , - 1500 - , ( , - , . 1015 - ). - , , . . . , -, --. - - -- ! -,, 50 , - , . , , 35 % , : ., -, - - -, social media marketing, , - 9. 1 9 - , Google 20112012 + 2012 - , -. , - - 16 - 5 - , - Google. - . - 5 , - (Russian Internet Week, RIW2012). . - , 2012 - - . , .Google, SaaS - . - - - , , -, . - Boston Consulting Group (BCG). - , . + 2012. OZON.ru - - ( , ) IT- - , . - 2012. - , - 2012 - , - ROCID . . , - - . - 2012 .10 2012 . ( FastLane Ven- tures) -, - . 11 - (- . ), - IPO. - - ( 500 .. 2011 ), - () - , . ( ), , - () Boston Consulting Group (BCG). , , , - - . 10. 10 20112012 - : 20122012, ; - ; -, - ; . ; ; 2012 ; - : 2012 ; - , . (SaaS) : : : - - : . : ; - : , ; . - : () , . - : - : SMM - : 11. 111 : 20112012( ),( ). :Google, Mail.ru Group, OZON.ru, Fast Lane Ventures, - ( ) BCG (Boston Consulting Group). 12. 12 - 2012 20112012 : ROCID. - 11 , . , . . + 2012 50 - (4060 ) , 11 , .11 250 . , 2 , : - ( , ) ( 10 ). . ChronoPayOptimum Media OMD NectarinGreenPR RealWeb.ruAdvertos.ru LITRES.ru Data Insight 1 Novstream Internet Advisors www.now.ru , - - Multimedia Management Mail.Ru Group, Mail.Ru Solutions IAB-Russia Runa CapitalInSales Green PR PayOnline Panzar Studio UniTeller ?, LBL Hearst Shkulev Media, MAXIM Online OZON.ru InMobi SmsBliss PR News 25 .1- Sigma Media Zina.ru QSOFT web- MicrosoftLiving Land id east Mail.Ru Group, Mail.Ru Hungry Boys AdWatch Isobar Russia Mail.Ru Group, Mail.Ru . Mail.Ru Group, Mail.Ru Hosting R.May Consulting Group (RMCG) Community Tvigle MediaQIWI Wallet 13. NetCatWB-Tech E-TimevKruguDruzei.ru Microsoft Internet Media Holding - QIWI, - Gaming&gambling Industry Mail.Ru Group, Mail.Ru E-xecutive.ru 1 TOoBEeDOo Nordic Agency AB 13AdFox 20112012 X Retail GroupDestiny Development Accenture AssistWikimart Hosting Community Mail.Ru Group, Mail.Ru! SKCG: Social Networks Mail.Ru Group, Mail.Ru, Uexpert FamilySpace.ru CDNvideo . - WebMoney Transfer Mail.Ru Group, Mail.Ru - Mamba , ISEE Marketing AdLabsAdvAction , Mail.Ru Group, Mail.Ru Games Google Russia Alawar()Molotok.ru ,Promo Interactive Vovlekay | Social Media Lab Microsoft - Hosting Community Maxus Stars Interactive .,Data Insight , iConText ADV/web-engineering co. Alawar() Inspiration RU-CENTER unmedia SoftKey 1- iTech Capital OutOfTheBox Actis Wunderman1-- Almaz Capital BFM.ru - DEFA Interaktiv . Fast Lane Ventures- NetOptika.ru Artics Internet Solutions 14. 2011201214 2 20112012 15. 2 15 - 20112012 - -- . : SaaS- ( 0,8 ; ) 1,89 2011 (social media.marketing, SMM) 2,98 . (SEO-) - 3 : 8,56 , - 9,83 309,4 ; . 166,7 ; 5,32 . 8,24 . - -, -: , - , , SaaS. 2011 24,24 ; 15,83 . 11 553,79 2011 , 30% 2012 . 16. 16 , - 20112012 ( - . ): B2B- B2G- - , , , SaaS-, - -, , -. - ., SMM, , , - - - - . (Digital Marketing). - , . , -. , -, , , - , - . , - , - . - - - , - . . , , - . 17. 2 17 10 11 2012 201120122011 20%. 33%: . , 50% , 2011 . - (+53%) 2012 (+53%). 59% (+3%), 40% 2011 27% (+1%). SaaS- (+46%), 4% (+43%) (+41%). ( 21%) - 2011 ( 27%). 34%, () 30%, , , 26%. 8% - 31% (33%) 14% ( 39%) 2010 , 25%, 2012 . 18%. 2012 30% , , . 18. 18 - 20112012 - , - - - 2,52 2011, 0,54 .22% 1,97 .78% - , ( )* , . . , , , - . 19. 2 19 20112012 11 -, 2011 2012 . -. / 2011 2010 , 2012 , , . %% SaaS1,89 +46+46 : 166,7+34+32 : 309,4+30+27 : 8,24 +26+27 8,56 +18+19 SMM 2,98 +43+40 0,8 +53+59 15,83+41+33 24,24+53+39 -9,83 +31+27 5,32 +25+21 553,79+33+30 20. 2011201220 3 21. 2011201221 22. (SaaS)22 20112012 20111,89/ . 20112012/ +46% 20102011 23. . , , - - , . , . -, . 323 . - 20112012 SaaS , , , ( - ), -, . . - -- , B2B-., , - - , ,: , . , - - . , - - , . , , - , - - , ,. SaaS - . . . - - ., - - - (2). , , - - (2) , , , - . - . . , - , - , - - ,. , - , , SAAS. - , - . (- , , ..) - . - . - - - , - . , SaaS- - , Microsoft Adobe, , . . , - , , , - .. - - SaaS. -, -, , - SaaS - . . : B2C, -B2B ( ). - : , SaaS B2B, B2G, , - 24. 24 20112012 2011166,7/ . 20112012/ +34% 20102011 25. . - , . - : , , . , NFC. , - .Webmoney Transfer .3 25 - 20112012 . , - , - . , - ,, . . , - (-, Web Money Qiwi) . , ,80% .-, , , . , ,