Российская аудитория социальных сетей 2012

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  • 1. 2012

2. 57,8. 18 1 57% 2012.russianinternetforum.ru/get/40074/876/ : . . 2011 2012 3. 60-70% 12 100 000+ 1 : TNS WebIndex, - 2012, MonthlyReach, % 12+ 4. 34,5. - 1 ( 74,5% -) ComScore WorldMetrics, 2011 5. , 201110,4 . 9,8 . 2- (11,1 .) (10,7 .).2010 ComScore WorldMetrics, 2011 6. -20 - ( 2012) . TNS Web Index, 2012 100 000+, 12-54 , . . 7. (. ) 29 143 25 265 Youtube24 318 22 831Wikipedia 22 023 Livejournal 16 139Facebook 15 404Rutube 15 097Liveinternet11 291 Fotostrana 10 413 .4 895Twitter 4 200 3 099 1 856 LinkedIn 460TNS Web IndexGoogleAdPlanner 8. () 35 24 Youtube10Fotostrana98Facebook4Twitter 4 LinkedIn 4Livejournal 4 Wikipedia3Rutube3 Liveinternet 3 2 2 . 2TNS Web Index GoogleAdPlanner 9. ,% 81% 77% 59% Youtube58% Wikipedia54%Fotostrana53%Livejournal 47%Rutube46% Liveinternet37% 33% , 29% 31 .. 29% ( /LinkedIn12%) Facebook 11%Twitter10%TNS Web IndexGoogleAdPlanner 10. ( ) Wikipedia83%17%LinkedIn 81%19% Twitter 66%34% Facebook58%42%Youtube54%46% 52%48% 52%48% Livejournal 52%48% Rutube52%48% 50%50%49%51%. 48%52%47%53%Fotostrana 46%54%Liveinternet 45%55%TNS Web IndexNetchart 11. :29 143 000 45-5412-17 (:) 15%11%81%18-24 :35-44 23%21%57 816 65779,6% 18 . 25-3449% 51% 31% 35 . 12. :25 265 000 12-17 45-548%16% :18-2477% 18% 35-4424%47%53% 25-3433% 24 . 13. YouTube :24 318 000 45-548% 12-17 *16% :35-4458% 20% 18-2417%54%46% 25-3439% 10 . 14. :10 413 000 45-5412-17 *12%14% :53%35-4418-2419%19%46%54%25-34 36% 9 . 15. @Mail.ru :22 831 000 12-17 45-548%17% :18-2459% 19% 35-4452%48%24% 25-3431% 9 . 16. Wikipedia :22 023 000 45-548% 12-17 *16% :35-4454% 20% 18-2421%52%48% 25-3435% 9 . 17. Facebook :15 404 000 45-549%8% 12-17 * : 15%16%11%35-4421%20% :18-2416%17%5 876 20091% 18 .48% 52%25-3439% 4 . 18. Rutube :15 097 000 45-5412-1715%10% :46% 18-24 21% 35-4423%52%48% 25-3430% 3 . 19. Twitter :4 200 000 45-548% 12-17 * : 15%10%35-4421%18-24 : 17%3 456 43066%34% 25-3438% 4 . 20. LiveInternet :11 291 000 45-54 12-17 : 15% 11%37% 18-24 :35-4423%3 055 836 22%45%55% 25-3429% 3 . 21. Livejournal :16 139 00 45-54 12-17 : 16% 9%47% 18-2423% : 35-442 634 002 23%52%48% 25-3429% 4 . 22. . :4 895 00012-17 45-54 :9%18%29%18-2420% :2 634 00235-4424% 25-3448%52%30% 2 . 23. :3 099 000 12-174% 18-24 45-54 10% :32%33% 25-3422%50%50% 35-4433% 2 . 24. :1 856 000 12-17 45-544% 18-2422% : 19%29%52%48% 35-44 25-3427%29% 2 . 25. LinkedIn :460 000 45-54 12-1715% *9% :12%18-24 35-4419%20%81%19% 25-3437% 8 . 26. : 1,2 . 2,6: 6,1( YouTube, ) 27. ? HR- SMM : ( Livejournal) 28. ? ., Facebook , 2 . . .. - . 32 . 2,3 YouTube , . 60% , - YouTube, , 75% ( . etc.) 29. TNS Web Index GoogleAdPlanner TNS Web Index GoogleAdPlanner TNS Web Index 2012. ( ).TNS Web Index Webomer 2012. 2 . TNS Web Index * Netchart ComScore WorldMetrics 30. http://www.slideshare.net/remarkableru/ss- http://www.slideshare.net/remarkableru/soci7678400al-media-indicator-banks 31. facebook.com/Remarkable.Ruconsult@remarkable.ru+7 (495) 697 0 111 uzvereva@remarkable.ru