Финансовая модель стартапа

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2. ? - 1- Magic! () . , - DCF, NPV, IRR 3. + + = = ( ) ! 4. 1 2 N . 240 180 0 84 84 108 60 295 240 384 559 348 0 300 600 -384 -259 +252 DCF & NPV & IRR ~ ~ ~ , .. , , , - . 5. 6. , 20% - ? : + 70% + 150% + 20% + 70% - 10% ... + 20% 7. , . 1 SEO 50K/ +5% 10K 2 40/ - 300 . 1000 8. 2. 1.25 1.15 1.00 1.00 0.90 0.70 0.55 0.60 0.90 1.35 1.35 1.20 0.00 0.20 0.40 0.60 0.80 1.00 1.20 1.40 1.60 1. , , . 9. -, : 500 50 10 $1000 $300 1.2*10*100*0.3 = 360 0.4*40*100*0.3 = 480 = $1000 $2 10% . 20% = $100 = 70% 10. , , , : , 100 000 . 20% ( 100) 20 000 . 2 1 80 000 . () 3 240 000 240 *2 480 000 2 20% 20 4000 . () 8 64 000 (4 *8 * 2 .) 64 *2 128 000 4, 8, /. 11. ! / / 20 10 8 1,6 400 100 20% : 50% 2 . 40% 6 . 8% 2 2% hurn ( ttrition) rate 12. ? .: 13. ? (TC & R & P & IRR) $2/subsc, 50 subsc in Y14 seed $200K, start-up $2,5M 35% dev, 50% mark, 15% oth 25% for $200K, 30% for $2M 2Q14Y $200K, 4Q14 $2,5M . Cashflow KPI 14. ( , ) . 15. , , . , , . , . , exGoogle, Yahoo 16. ( ) 1000 . 15 20% 17. ! fb/pro4pro, @pro4pro