измерение тв аудитории

  • Published on
    18-Dec-2014

  • View
    2.950

  • Download
    5

Embed Size (px)

DESCRIPTION

 

Transcript

<ul><li> 1. GfK 2013 1 : </li></ul> <p> 2. GfK 2013 2 3. GfK 2013 3 1. ? 2. ? 3. ? 4. (, , )? 5. , ? 6. ? , CBS, . . , - , . 1. When does the listener use his receiver? 2. For how long a period does he use it? 3. To what station or stations does he listen? 4. Who listens (sex, age, economic and educational level)? 5. What does he do while the receiver is in operation? 6. What does he do as a result of the program? 7. What are his program preferences? Frank N. Stanton (1935) ? 4. GfK 2013 4 1939 1941 1956 1956 ? 1936 1955 1937 1956 1937 1968 1937 1968 1953 1953 1959 1967 1958 1979 5. GfK 2013 5 , , ( 30- ) . . , , , . . ( ) 15- , . () Mail-back , , . 6. GfK 2013 6 - - , : , . 7. GfK 2013 7 ? Peoplemeter , , , GfK TELECONTROL 8. GfK 2013 8 United Kingdom 1984 Turkey 1990 Malaysia 1995 Italy 1984 Austria 1991 Poland 1996 Germany 1985 Hong Kong 1991 Russia 1996 Switzerland 1985 South Korea 1991 Czech Republic 1997 Thailand 1985 Australia 1991 China (exc. Hong Kong) 1998 Finland 1987 Indonesia 1991 Romania 1998 Netherlands 1987 Denmark 1992 Ukraine 1998 Spain 1987 Norway 1992 Latvia 1999 United States 1987 Portugal 1993 Slovenia 1999 Belgium* 1988 Sweden 1993 Lithuania 2000 Greece 1988 Taiwan 1993 Croatia 2002 Canada 1989 India 1994 Serbia 2002 France 1989 Japan 1994 Estonia 2003 Ireland 1989 Hungary 1994 Slovakia 2004 New Zealand 1990 Philippines 1994 75 200 000 9. Copyright GfK Telecontrol AG GfK Telecontrol Universal Meter System (UMS) Data Central Data for analysis - ( ) - (, ) - - Mediawatch , Time- Shift. , , (, ) USX (, , , , , ...) TV Logger UMX 10. GfK 2013 10 11. GfK 2013 11 () 12. GfK 2013 12 13. GfK 2013 13 : ( ) : 2 3 4 6 14. GfK 2013 14 : (Universe) 15. GfK 2013 15 1600 / 940 / 50+ . 47.2% / 50 - . 52.8% / 2 540 / 1: 1 / =4.9 . / 2: 1 / =9.4 . / 16. GfK 2013 16 : 1 4-14 60-70 100+ 2 1 2 3+ 3 4 - 1 2 3+ . DVD Play station .-. .-. - 17. GfK 2013 17 (1) ( : / 60 / ) /: 10 / / 1 1-2 , , 60+ 2 1-2 , , 60+ 3 2 , 4 3 , , 60+ 5 3 , , 60+ 18. GfK 2013 18 (2) : 1 : / 2 : , / 3 / 4 : /, 6-8 5 /DVD : 1 2 (0-17 ) 3 60 4 5 / ( ): 6 ( ) 19. GfK 2013 19 : , 4- : 16.7 . = 42.7 . 2 540 / 6450 ( 4+) ( 20. GfK 2013 20 ? 50+ . 50 ., , : , 5 / 3 / 90 264 21. GfK 2013 21 270 925 462 288 383 212 22. GfK 2013 22 : , ( ) - 23. GfK 2013 23 24. GfK 2013 24 : Telecontrol VIII 25. GfK 2013 25 A B 26. GfK 2013 26 plug-in: , DREAMBOX ID : Original network ID Transport ID Network ID Program ID C c - SIP (Screen Interface Processing) 27. Copyright GfK Telecontrol AG GfK 28. GfK 2013 28 (): , 6.00 : , 3.00 , , : , 9.00 : , 11.00 GSM ( ) 3 1- (Overnight) 3- 29. GfK 2013 29 (- ) / ( ) 30. GfK 2013 30 2 540 / 1600 / 1 350 / 1200 / 2003-2004 50 .+ 2005 2006-2007 2008 + 31. GfK 2013 31 300 . / 14 . 32. GfK 2013 32 33. GfK 2013 33 - 12 000 / (3000 ) / 1- / / / : 34. GfK 2013 34 35. GfK 2013 35 1 GPRS GfK Ukraine 1 2 3 n 2 3 n ( GfK) 36. GfK 2013 36 : - 37. GfK Ukraine Markdata 2010 38. GfK 2013 38 Markdata: 39. GfK 2013 39 Markdata: 1982 AGB ARBITRON (PPM) Audimetrie GfK IBOPE Mediametrie Nielsen Media Research Mediamonitor TNS SIAR 40. GfK 2013 40 Antena 3 Markdata: Clients 41. GfK 2013 41 Markdata: Clients 42. GfK 2013 42 MMW / TeleView, PreView PlanView Online: e-telereport.com, e-videotrack.com / Markdata 43. GfK 2013 43 ! </p>