Как удержать клиента рядом

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2. 3. ? , (, , , , , , , , 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% TNS MMI, 2011 4. ?% 92% 8% 70%30% 58%42% 58%42% 47% 53% 0% 20%40%60% 80% 100% * NIELSEN Global Trust In Advertisement and Brand Masseges April 2012 5. ?1. 6. ?2. , . 7. ?3. , . 8. ?4. , . 9. ? 10. Vkontakte.ru1,850,000+41,62%2,620,000 2011 2012Facebook.com 350,000+73,71%608,000-1,000,000 2,000,000 3,000,000 : vk.com. Facebook.com 11. 0.20%26.60%43.80%22.50% 6.90% 18 19-25 26-35 5.40% 36-45 46-55Facebook18.30%31.50%30.60%11.70% 56+ 2.50%0% 10% 20%30% 40%50% 60% 70%80%90% 100% : vk.com, facebook.com 12. >73%25.0%20.0%15.0%10.0% 5.0% 0.0%1 2 1 1 13. 1816.1716 15.41412 10 1010 8 64.4 43.5 3.675 41.76 1.848 20.08 0.11 0 TV Newspapers MagazinesRadioInternet SMM 2011 2012SMM CPT DASM/Mindshare estimation 14. 15. 44.30% 36.90% 27.50% -18.80% 16.10% 14.80% 12.80% 10.70% 9.40%0.00% 5.00%10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00%eMarketer, 2011 16. 17. : - 18. 19. DASM Interactive:E-mail: ip@dasminteractive.kz :+7 707 4789187+7 701 9676927Skype: jan_belarusFacebook: facebook.com/ivan.pravdin 2012

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