מיתוג עסקים בעידן הדיגיטלי טל פרנק בן משה

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    Personal branding is about managing your name even if you dont own a business in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your blind date has Googled your name. Going to a job interview? Ditto. - Tim Ferriss, Author of the 4-Hour Work Week

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