Социальная отчетность: требование времени

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    1000 , , , . , , , , , . 1000 . . . . . . , . , .We were the first tobacco group to carry out social reporting and although some stakeholders have been sceptical, our Social Reports have generally been constructively received. They have also been a good basis for widening the dialogue and engagement with stakeholders in each successive reporting cycle. We are encouraged that our efforts have been taken seriously and have gained external recognition in the UK and overseas. In the UK, this includes two ACCA (Association of Chartered Certified Accountants) awards for Sustainability Reporting, the PricewaterhouseCoopers Building Public Trust Award for stakeholder communication and the selection of both British American Tobacco p.l.c. and our company in Malaysia in the Dow Jones Sustainability Indices for 2003 and 2004 (the only tobacco companies to be included).British American Tobacco has won the inaugural 'PricewaterhouseCoopers Building Public Trust Award 2003' for Stakeholder Communication after being short-listed with BP and Shell. The awards celebrate the public commitment of companies to embrace greater transparency in their reporting. Eleven companies were short-listed for the awards across five categories. David Phillips, partner, PricewaterhouseCoopers, said: "Better quality reporting is not only essential for good corporate performance but is also a prerequisite for building trust among stakeholders. , 2004 . , 2004 , - , . 2005 , . , , . , PR-. . . , , , . , , . . , , . .