Телевізійна панель, принципи вимірювання аудиторії

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, - , ICTV. , . 2 540 . 1 (50+). . 2 540 /. - PowerPoint PPT Presentation

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  • , -

    , ICTV

  • , 2 540 / 50+ .47.2% / 50 - . 52.8% / 1600 / 940 / 1: 1 / = 4.9. / 2: 1 / = 9.3. / 1 (50+) 2 540 2 (50-)

  • : %: -- - !!!

    Chart1

    2.3921

    1.5263

    1.4408

    1.3543

    1.0231

    0.8876

    5.5053

    1

    1

    1 2 3

    ICTV2.39212.42

    NEW1.52634.42

    INTER1.44081.83

    STB1.35432.85

    1+11.0231

    TRK0.8876

    5.5053

    .

    Chart1

    2.3921

    1.5263

    1.4408

    1.3543

    1.0231

    0.8876

    5.5053

    1

    1

    1

    ICTV2.3921

    NEW1.5263

    INTER1.4408

    STB1.3543

    1+11.0231

    TRK0.8876

    5.5053

  • (, shr% 14-49 50+).

    Chart1

    0.5053

    0.6001

    0.7088

    0.7435

    0.8899

    1.021

    1.0655

    1.0848

    1.3466

    1.5761

    1.7533

    2.6571

    3.1679

    3.5515

    6.9058

    8.1507

    9.3352

    10.5382

    11.7296

    12.4406

    1

    1

    1 2 3

    O-TV0.51

    TONIS0.60

    RU M0.71

    TBi0.74

    MEGA0.89

    5 CH1.02

    NTV1.07

    KINO1.08

    M11.35

    UT11.58

    TET1.75

    K12.66

    ORT3.17

    NTN3.55

    TRK6.91

    1+18.15

    ICTV9.34

    STB10.54

    INTER11.73

    NEW12.44

    Chart1

    79.77

    4.4

    15.83

    1

    -2079.77

    (19 )4.40

    , 15.83

    .

  • (, shr% 18+ 50+).

    Chart1

    18.7285

    9.9528

    9.4432

    7.7663

    7.4031

    6.8328

    4.2047

    3.6809

    2.2955

    2.1186

    1.6704

    1.5186

    1.3327

    0.8308

    0.8268

    0.7451

    0.6536

    0.6471

    0.4424

    0.4373

    1

    1

    1 2 3

    INTER18.73

    STB9.95

    TRK9.44

    ICTV7.77

    1+17.40

    NEW6.83

    ORT4.20

    NTN3.68

    UT12.30

    K12.12

    5 CH1.67

    TET1.52

    NTV1.33

    KINO0.83

    TBi0.83

    M10.75

    TONIS0.65

    MEGA0.65

    RU0.44

    240.44

    Chart1

    81.53

    18.47

    1

    -2081.53

    18.47

    .

  • . ( , - 2010, 14-49 50+)

    Chart1

    8.59959.644914.0225

    11.734511.958611.6275

    12.569213.645912.2585

    14.164210.90137.563

    15.463915.913915.4331

    16.022117.887129.6195

    14-19

    18-54

    18+

    1

    14-1918-5418+

    , 8.609.6414.0225

    , -11.7311.9611.6275

    ICTV, 12.5713.6512.2585

    , 14.1610.907.5630

    1+1, 15.4615.9115.4331

    , 16.0217.8929.6195

    .

  • -. (- 2010, shr%) 14-4918+

  • (- 2010, shr% 14-49 50+)