Тенденции маркетинга в Японии

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. 5 , 2012 Strategic Consulting Firm, JAPAN Shinobu Fujita (CEO). 1. : . . . - PowerPoint PPT Presentation

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1

5 , 2012

Strategic Consulting Firm, JAPAN

Shinobu Fujita (CEO)1

1. : 2 ; ; ; -; -

() 2. 1 ( Lotte Co., Ltd.)

3 2004 .,

-

. PC/ ; ; ; ;

2. 2( Shiseido Co., Ltd.)4 ; -MIRAI MIRROR( )

SOLUTIONNAVI ANALYZER

-

(IKEA, ); ; ;

2. 3( MUJI Co., Ltd.)5 ; * * * ;

3. : 6 1: Lotte , 2: Shiseido - 3: Muji

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