АВТОТРАНСПОРТНАЯ УСЛУГА: СУЩНОСТЬ, ХАРАКТЕРИСТИКИ И ОСОБЕННОСТИ

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  • 7 , . 18, 2011

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    V. SHINKARENKO, Dr. Econ. Sc., Kharkiv National Automobile and Highway University

    MOTOR TRANSPORT SERVICE: ESSENCE,

    CHARACTERISTICS AND FEATURES

    Abstract. The definition of service as an action which one side can offer to another side in order to satisfy consumers demands which consist of changing the conditions of products con-sumption or consumers state has been specified. It has been determined that the motor transport service at freight is the result of rendering it, but in passenger transportation it is the process and the result of rendering it. The essence of the main characteristics of services has been specified and the problems following their appearance have been determined. The feasible list of market-ing measures ensuring their successful rendering and realization has been developed.

    Key words: service, motor transport service, its essence, main characteristics, marketing

    measures.

  • 8 , . 18, 2011

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    1. . : : / . . . : -, 2001. 337 .

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