81 42 81.001.1
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non-confLIct DIscouRsE: concEPts, scRIPts, stRatEGIEs
The article considers the problem of non-conflict discourse organization in terms of its content, strategies and structure. The notion of the conflict is specified, conceptual foundations of non-conflict interaction are modelled and cooperative strategies of interpersonal communication are identified.
Key words: non-conflict discourse; interpersonal communication; cognitive and emotional con-vergence; politeness; tolerance; intentionality; attractiveness
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Have you decided what you are going to do yet, Harold? his mother said taking off her glasses.
No, said Krebs.Dont you think its about time? His mother
did not say this in a mean way. She seemed wor-ried.
I hadnt thought about it, Krebs said.God has some work for everyone to do, his
mother said. There can be no idle hands in his Kingdom.
Im not in his Kingdom.We are all of us in his Kingdom.Krebs felt embarrassed and resentful as al-
ways.Ive worried about you so much, Harold,
his mother went on.I know the temptations you must have been
exposed to. I know how weak men are. I know what your own dear grandfather, my own father, told us about the Civil War and I have prayed for you. I pray for you all day long, Harold.
Krebs looked at the bacon fat hardening on his plate.
Your father is worried too, his mother went on. He thinks you have lost your ambition, that you havent got a definite aim in life. Charley Sim-mons, who is just your age, has a good job and is going to be married. The boys are all setting down, theyre all determined to get somewhere; you can see that boys like Charley Simmons are on their way to being really a credit to the com-munity.
Krebs said nothing.Dont look that way, Harold, his mother said.
You know we love you and I want to tell you for your own good how matters stand. Your father does not want to hamper your freedom. He thinks you should be allowed to drive the car. If you want to take some of the nice girls out riding with you, we are only too pleased. We want you to enjoy yourself. But you are going to have to settle down to work, Harold. Your father doesnt care what you start in at. All work is honorable as he says. But youve got to make a start at something. He asked me to speak to you this morning and then you can stop in and see him in the office.
Is that all? Krebs said.Yes. Dont you love your mother, dear boy?No, Krebs said [Hemingway, 2002, p. 231].
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. : -, . - - : Charley Simmons, who is just your age, has a good job and is going to be mar-ried.
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When Tracy broke the news to Ernestine, the black woman said thoughtfully, That means they gonna make you a trusty. Youll get the run of the prison. That might make busting out a little easier.
How do I do it? Tracy asked.Youve got three choices, but theyre all risky.
The first way is a sneak-out. You use chew-ing gum one night to jam the licks on your cell door and the corridor doors. You sneak outside to the yard, throw a blanket over the barbed wire, and youre off and runnin.
With dogs and helicopters after her. Tracy could feel the bullets from the guns of the guards tearing into her. She shuddered. What are the other ways?
The second ways a breakout. Thats where you use a gun and take a hostage with you. If they catch you, theyll give you a deuce with a nickel tail. She saw Tracys puzzled expression. Thats another two to five years on your sentence.
And the third way?A walkway. Thats for trustees who are out on
a work detail. Once youre out in the open, girl, you jest keep movin.
Tracy thought about that. Without money and a car and a place to hide out, she would have no chance, Theyd find out I was gone at the next head count and come looking for me.
Ermestine sighed. There aint no perfect es-cape plan, girl. Thats why no ones ever made it outta this place.
I will, Tracy vowed. I will [Sheldon, 1986, p. 9293].
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(Symbolism). (Value). (Authority). (Order). (Ceremony). (Love). (Honor). (Humor). (Beauty). (Spirit). -
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(Smoothing)., (Dominance). (Compromise). (Confrontation) [Montana, 2000]. -
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, .. 1. -  / .. . 2- ., . . : , 2002. 284 ., .. 2. -  / .. // . . . 2011. 4 (16). . 96102., .3. .  : / .. , .. -, .. . . : , 2002. 544 ., 4. . . .  / . : . .; . ., . . . .. . . : , 2000. 408 ., 5. .. -
 / .. // - . . . 2012. 2 (18). . 193200., .. 6. :  / .. // - : . .-. . (, 2224 2011 .). : , 2011. . 160169.Brooks, N.7. Teaching Culture in the Foreign Language Classroom [Text] / N. Brooks // Pathways to Culture : Readings on Teaching Culture in the Foreign Language Class / ed. be P.R. Heusinkveld. Yarmouth : Intercul-tural Press, 1997. P. 1137.Montana, P.J.8. Management [Text] / P.J. Montana, B.H. Charnov. 3rd ed. New York : Barrons, 2000. 541 p.Hemingway, E.9. Soldiers Home [Text] / E. Heming-way // American Short Stories. New York : Penguin Books, 1988. P. 227233.Sheldon, S. 10. If Tomorrow Comes [Text] / S. Sheldon. London : Pan Books, 1986. 384 p.Wood, J.11. T. Interpersonal Communication : Everyday Encounters [Text] / J.T. Wood. 3rd ed. Belmont (USA) : Wadsworth / Thomson Learning, 2002. 444 p.
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DIscouRsE LIfEtIME In MoDERn bRanD coMMunIcatIon
The author examines diverse functions of time in brand discourse, adduces relevant conceptions of time in natural and human sciences. Regularities in use of concepts in the discourse of competing brands and their temporal correlation have been introduced and explained.
Key words: discourse; brand; brand communication; time; concept -
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