ГРАФИЧЕСКИЕ НОРМЫ В ПЕЧАТНОМ ТЕКСТЕ

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  • , 14 55

    1 , - , - -. , . , 1) , 2) 3) - . - -1, -. - , , 2.

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    , -, (. ). -mail: khakimova-elena@yandex.ru

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    2Elena M. Khakimova, Candidate of Philology, as-

    sistant professor, Department of Mass Communication, South Ural State University. -mail: khakimova-elena@yandex.ru

    8135.003.08+811

    ..

    GRAPHIC NORMS IN PRINTED TEXT E.M. Khakimova

    , . - , , - .

    : , , , , , , .

    Printed language is regarded as a separated linguistic structure which is the subject

    of special orthological order, i. e. callitypia. Different types of callitypical norms aredistinguished and described in this article. It is brought to notion that in printed languagethe systematical correlation of signs is standardized, and it contributes to the accuracy ofprinted language in comparison with its spoken and written varities.

    Keywords: orthology, graphic norms, written language, printed language, calligraphyrules, callitypical norms, rigid and discrete systems.

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    ( ) // : . . III: -, -: . : - . -, 2003. . 8190; .. (IIV ). : , 1993. 64 .; .. , , , , - , // . 1993. 1. . 4451; .. - . : . . -, 1999. 127 . 2 . : . // : . . .: ,

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