КРИТЕРИИ ЭФФЕКТИВНОСТИ МАРКЕТИНГА ПРЕДПРИЯТИЯ

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    CRITERIA OF EFFICIENCY OF MARKETING OF THE ENTERPRISE

    Goncharova Y.Y.

    The criterion of economic efficiency of the enterprise is developed, its factors of in-fluence are defined, calculation of these indicators is given in an example LLC Tekhnotest.

    Keywords: economic processes, criterion of economic efficiency, factors of economic efficiency.

    Goncharova Ylia Yuirievna, graduate student of department Global economy,

    Russia, Tula, Tula State University

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