ПОТРЕБИТЕЛЬСКИЙ РИСК: ЗДОРОВЬЕ, ДЕНЬГИ, ДУШЕВНОЕ РАВНОВЕСИЕ

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<ul><li><p> . </p><p> 38 </p><p> 316.342.6 . . </p><p> : , , </p><p> . , - , , - . - . : , , - , , , - . Abstract. Based on domestic, foreign scientific experiences and own sociological re-search the author has examined economic, physiologic and psychological consumer risks. The article has been defined consumer risk behavior of regional consumers. Keywords: human potential, consumer behavior, consumer risk, economic risk, physiologic risk, psychological risk. </p><p> , , . - , - , , - . , . . . </p><p> -, , , : () -, [1, . 139]. </p><p> . . , - , - . - (, , ), - . . - , , , - : - ; - ; , . </p></li><li><p> 1 (9), 2009 . </p><p> 39 </p><p> - , 2008 . -, 400 ( . ). - ( , , ). </p><p> -: , , . </p><p> : - ?. </p><p> , 51,7 % - , 12,7 % - 12,7 % - - . , , - , , , - , - . </p><p>16,1 % , , .. - . </p><p> - . . , - , . </p><p>, - , , -, . - , . : ( ), ( - ), ( - ). </p><p>, , 40,3 % - , 37,9 % - , 14,9 % (. 1). </p><p> , , - , - . - . - , . -, . </p></li><li><p> . </p><p> 40 </p><p> . 1 </p><p> , -</p><p> . , , - -. , - , .. - - . -, , . </p><p> - - . , , , , - , . </p><p> (51,7 %) , 36,4 % - , . , - , . , 50,0 % , - (58,4 %) - . </p><p> , , 30,9 % -, ; 11,9 % - , 11,0 % . </p><p> , , 28 % , 14,4 % . 5 % , (. 2). </p><p> , - . - , , -</p></li><li><p> 1 (9), 2009 . </p><p> 41 </p><p>. , - , , - . , , . </p><p>0%</p><p>5%</p><p>10%</p><p>15%</p><p>20%</p><p>25%</p><p>30%</p><p>. 2 , , </p><p> . , . </p><p> . , , , : -, , [2, . 40]. , . , , , , . , - -. , , - -. . , , - , . - , . - , - . </p><p> , , : , , . - - - . </p></li><li><p> . </p><p> 42 </p><p> , , - . - , , , , - . </p><p> - ? , : - ?. - . - , , -. , 23,7 % - . - , , ., - , , . . </p><p> - , , , - . </p><p> : , ?. , 49,2 % , , 37,3 % . , , , 8,5 % - , - . , - . </p><p> - 3645 , 18,8 % , . 25 36 . </p><p> , , , . - . , . , - . : , -, , . , . </p></li><li><p> 1 (9), 2009 . </p><p> 43 </p><p> . - , - (, , ) - . </p><p> 1. , . . / . . // </p><p>. 1999. 8. .139141. 2. , . : : . </p><p> . / . . . : , 2004. 120 . </p><p> , </p><p>Vasilenko Olga Viktorovna Graduate student, Volgograd State University </p><p>E-mail: suewa@mail.ru </p><p> 316.342.6 </p><p>, . . : , , / </p><p>. . // . . . 2009. 1. . 3843. </p><p> /ColorImageDict &gt; /JPEG2000ColorACSImageDict &gt; /JPEG2000ColorImageDict &gt; /AntiAliasGrayImages false /CropGrayImages true /GrayImageMinResolution 300 /GrayImageMinResolutionPolicy /OK /DownsampleGrayImages true /GrayImageDownsampleType /Bicubic /GrayImageResolution 300 /GrayImageDepth -1 /GrayImageMinDownsampleDepth 2 /GrayImageDownsampleThreshold 1.50000 /EncodeGrayImages true /GrayImageFilter /DCTEncode /AutoFilterGrayImages true /GrayImageAutoFilterStrategy /JPEG /GrayACSImageDict &gt; /GrayImageDict &gt; /JPEG2000GrayACSImageDict &gt; /JPEG2000GrayImageDict &gt; /AntiAliasMonoImages false /CropMonoImages true /MonoImageMinResolution 1200 /MonoImageMinResolutionPolicy /OK /DownsampleMonoImages true /MonoImageDownsampleType /Bicubic /MonoImageResolution 1200 /MonoImageDepth -1 /MonoImageDownsampleThreshold 1.50000 /EncodeMonoImages true /MonoImageFilter /CCITTFaxEncode /MonoImageDict &gt; /AllowPSXObjects false /CheckCompliance [ /None ] /PDFX1aCheck false /PDFX3Check false /PDFXCompliantPDFOnly false /PDFXNoTrimBoxError true /PDFXTrimBoxToMediaBoxOffset [ 0.00000 0.00000 0.00000 0.00000 ] /PDFXSetBleedBoxToMediaBox true /PDFXBleedBoxToTrimBoxOffset [ 0.00000 0.00000 0.00000 0.00000 ] /PDFXOutputIntentProfile () /PDFXOutputConditionIdentifier () /PDFXOutputCondition () /PDFXRegistryName () /PDFXTrapped /False</p><p> /CreateJDFFile false /Description &gt; /Namespace [ (Adobe) (Common) (1.0) ] /OtherNamespaces [ &gt; /FormElements false /GenerateStructure false /IncludeBookmarks false /IncludeHyperlinks false /IncludeInteractive false /IncludeLayers false /IncludeProfiles false /MultimediaHandling /UseObjectSettings /Namespace [ (Adobe) (CreativeSuite) (2.0) ] /PDFXOutputIntentProfileSelector /DocumentCMYK /PreserveEditing true /UntaggedCMYKHandling /LeaveUntagged /UntaggedRGBHandling /UseDocumentProfile /UseDocumentBleed false &gt;&gt; ]&gt;&gt; setdistillerparams&gt; setpagedevice</p></li></ul>

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