Владимир Мосин — AdRiver

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    09-Aug-2015

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<ol><li> 1. AdRiver SSP 2015 2 ? </li><li> 2. AdRiver SSP 120+ DSP DSP DSP AdRiver AdRiver DSP Open market place Private market place Direct deal 2 </li><li> 3. 1 : </li><li> 4. , , , - DSP - </li><li> 5. 1 16% 16% 0% 5% 10% 15% 20% </li><li> 6. 2 : </li><li> 7. RTB CPC/CPM </li><li> 8. I + M + A + Pmin + DSP(N) + Rn =? DSP DSP </li><li> 9. I + M + + Pmin + DSP(N) + Rn =? DSP DSP </li><li> 10. AdRiver 2015 AdRiver SSP 12-24 25-44 45+ 2+ 100+ 2+ 100+ 2+ 100+ 2+ 100+ 12-44 2 45+ 2 </li><li> 11. 78% 78% 74% 72% 72% 72% 70% 68% 67% 66% 64% 63% 59% 59% 58% 57% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 0 20,000 40,000 60,000 80,000 100,000 120,000 2 AdRiver 2015 AdRiver SSP. 1 : AdRiver DMP. 99,9% </li><li> 12. 73% 71% 69% 68% 68% 68% 68% 68% 67% 65% 65% 65% 65% 59% 0% 10% 20% 30% 40% 50% 60% 70% 80% 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 AdRiver 2015 AdRiver SSP. 1 : AdRiver DMP. 99,9% </li><li> 13. I + M + A + + DSP(N) + Rn =? DSP DSP </li><li> 14. floor price. 1 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 0. 50,000. 100,000. 150,000. 200,000. 250,000. 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 190 200 210 220 230 240 250 260 1 2 3 200.000 80 . </li><li> 15. VS . 1 59% 100% 100% 64% 0% 20% 40% 60% 80% 100% 120% 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 190 200 210 220 230 240 250 260 100% 64% 59% 100% </li><li> 16. floor price. 2 .0 .5,000 .10,000 .15,000 .20,000 .25,000 0 50,000 100,000 150,000 200,000 250,000 90 100 110 120 130 140 150 160 170 180 190 200 210 220 230 240 250 260 270 280 290 300 310 320 330 340 350 360 370 380 390 400 410 420 430 440 450 460 470 480 490 500 bids . floor 110 </li><li> 17. VS . 2 95% 100% 84% 62% 100% 90% 40% 11% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 90 100 110 120 130 140 150 160 170 180 190 200 210 220 230 240 250 260 270 280 290 300 310 320 330 340 350 360 370 380 390 400 410 420 430 440 450 460 470 480 490 500 Floor 200 84% 40% Floor 480 62% 11% Floor 110 100% 90% </li><li> 18. I + M + A + Pmin + + Rn =? DSP DSP </li><li> 19. AdRiver SSP http://www.adriver.ru/rtb/dsp-list/ 120 web 100 DSP- </li><li> 20. I + M + A + Pmin + DSP(N) + =? DSP DSP </li><li> 21. DSP- AdRiver SSP 600 4500 </li><li> 22. RTB 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% , , , FMCG </li><li> 23. e-commerce - . 50,000. 100,000. 150,000. 200,000. 250,000. 300,000. 350,000. 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000 40 70 90 110 130 150 170 200 220 240 260 330 360 390 440 460 480 500 520 540 560 580 600 620 640 660 680 700 720 740 760 790 820 840 900 1170 DSP2 DSP3 DSP4 DSP1 . e-commerce 4 DSP 100 290 530 250 ! </li><li> 24. / 0. 10,000. 20,000. 30,000. 40,000. 50,000. 60,000. 0 50000 100000 150000 200000 250000 300000 350000 400000 60 80 90 100 110 120 140 150 160 170 180 200 210 220 DSP1 DSP2 2 8 ! (40 5) 99 101 . 2 DSP </li><li> 25. DSP I + M+ A + Pmin + DSP(N) + R n = DSP </li><li> 26. 10% 20% PMP ( ) OMP ( ) 5%DD ( ) </li><li> 27. ! sales@adiver.ru : (495) 981-34-00 http://www.adriver.ru/rtb/ssp-join/ AdRiver SSP: , </li></ol>