Андрей Молев. Измерение отложенного спроса. Best cases

  • Published on
    15-Jun-2015

  • View
    900

  • Download
    4

Embed Size (px)

Transcript

<ul><li> 1. BEST CASES AdWatch Isobar </li></ul> <p> 2. / Performance CRM CPM CPVI CPP CPC CPA CPL 3. , Viewable impressions, Effective Reach, GRP -, , Leads, Sales 4. 1. : Chevrolet / : 5. : COMSCORE ACTIONLIFT EXPOSED GROUP UNEXPOSED (CONTROL) GROUP .. : Exposed Group = 15,027 Control Group = 15,027 = 30,054 6. . - 7. 2. : Nokia / : YouTube + GDN 8. + / + GDN 9. YouTube 8% 0,31% 23% 2,52% 23% 5,27% 19% 9,24% 10. 3. 5 1 32 : Danone Actimel / : - + - + . + 11. 64% 42% 71% - 12. , . . 13. Imperia Tower | Presnenskaya nab, 6/2 | Moscow| 123317| Russia t. +7 (495) 995-95-45 | f. +7 (495) 995-75-15 www.adwatch.ru, e-mail: welcome@adwatch.ru facebook: http://www.facebook.com/adwatch ! </p>