Контекстная реклама, SEO и аналитика. Лирика, теория, практика

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<ul><li> 1. ,SEO , , Nimax 2012</li></ul> <p> 2. 3. 4. , . (=) :12345 - ( , , ) 4 5. 5 6. 6 7. , 7 8. , .Google Adwords67% 26% 5%8 9. 1 2 3 4 5 6 7 9 10. 11. : , , . ! 11 12. : , , 2 . ! !12 13. : 13 14. $ $ $$ $ Google : - ? 14 15. $$$$ , 3 , = 15 16. $$ ? 16 17. 18. 1 2 3 45 , -18 19. CTR 19 20. 1 23 4 ? TR? ? 20 21. // 21 22. SEO 23. 24. ?12 3 1234 24 25. ?! + . . 25 26. , = (SEO + ), seo- , , 26 27. , . , , . 1000 27 28. 28 29. SEO SEO! 29 30. 30 31. 1 2 -3 4 5 6 ( ) 31 32. 33. 33 34. 1 34 2 , ( , )3 ( , ) : 34 35. : . ... : , - ( ). SEO- !35 36. - 2- . : 1 ? 2 , ? 3 ( )? Google Analytics ..36 37. , -, . , , ,, . - 100 . - 1 . . , . 37 38. ? 12 , , 12 , ( ) 38 39. , ? ( ( , ) , ) 39 40. ? , . , .40 41. ? ( , , ) , 41 42. . :12 3 ( )42 43. . :123 4 , , . 43 44. SEO 44 45. 46. SEO , , 1 23 10- 46 47. : 3123 4 , 47 48. : 48 49. Drive safely! SEO 49 50. 51. 52. : -1 2 3 , , , ,, , ? , 52 53. -12 3 Google Analytics Socialbakers (social) . ClickTale (In-Page) Liveinternet ( ) Kissmetrics Rambler 100 Ominiture (Adobe)(E-commerce, social) SiteCatalyst Optimizely Yahoo! Web Analytics (A/B ) Quantcast Coremetrics Webtrends 53 54. - - : .. 54 55. , 2%98% 55 56. Multitouch Paradox : digital, 56 57. - : A/B/N : Google Website Optimizer Content Experiments GA ! 57 58. -: (2 ) - , ., =5 =20 B=30 , ! 20-5 2 20+5 2, 30-5 2 30+5 2.. 10 30, B 20 40. =29 B=21 =100, =150, 90 110 140 160, 58 59. - 1 2 3 4 56 59 60. - 12 3 4 5 / -60 61. : , , , 12 3 4: : : : ! , ! (, ! ! ..). : 20% : , 25% 1366 768. : . , 34% , 43% 90%41% , 73% 61 62. ROI ROI Return on InvestmentAdvertisment is not a fuckin Investment. Its like a fuckin Electricity Bill.Its just a fuckin Cost of Doing Business 62 63. 64. , , , :123 , ? , ? ? , 64 65. - 2- Google Analytics. , . 65 66. , . / . , , , ! 66 67. . 12 , , .. . ! 67 68. . :1 234 , - developers.google.com/analytics/devguides/collection/gajs/gaTrackingEcommerce68 69. 69 70. ! , move@nimax.ruanna@nimax.rutwitter.com/#!/kenesttwitter.com/#!/anna_lukashovafacebook.com/innokenty.nesterenkofacebook.com/lukashova.aa 70 71. www.nimax.rublog.nimax.rufacebook.com/nimax.rutwitter.com/#!/Nimaxru 71 </p>