שינוי התנהגות - חן שקדי - UXI Live 2011

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1. ? BJ Fogg 54:51-00:51 2. ? UX -8 3. 000,000,4 000,83000,003,1 4. -03 42 5. ! , . ! Know, think, do 6. BJ Fogg Captology " 01 ". . . . 7. ? . . ? 8. ? ? ? 9. 1. 2. 3. 10. 51 = ( )BlueDot (.)BlackPath 11. 12. behavior grid 13. Behavior Wizard ( ) Fogg www.behaviorwizard.org 14. 15. 2. ? / / / ?: : 16. 3. ?! ? ? ? ? ? ? 17. 4. ? : , : , 18. , ? 19. 8 20. : 21. ....: one.co.il 22. 1 02 23. 2 "/": SXC: SXC 24. 3 ?? 25. 1.4 02 26. 2.4 27. 1 2 3 4 28. 6 5 5. 6. For example, if a leadingWeb 2.0 company is using reminder emails to trigger behaviorfor instance, driving customers to the companys websitethoseemails are likely persuading effectively, or the company wouldprobably not continue this approach.Rather than starting from scratch, a better, more reliable method is toimitate whats already workingon Facebook, Amazon, in videogames, and moreand adapt those successful approaches to thetarget behavior and audience 29. 6 5 .... The design team should not be afraid of doing something that issimilar to what has already worked. imitating successful examplesis perhaps the most important step thus far in creating persuasivetechnologies design patterns Innovators often wantto be creative; they hope to craft something completely new.Thats a mistake The secretsauce usually is not superficial design elements such as color ortypeface. 30. 7 31. 8 02 3 04 32. Facebook 33. "/" ?? design patterns 34. referencescaptology.stanford.eduwww.bjfogg.comwww.behaviorwizard.orgbehaviorgrid.org 35. ! - , , __________________________________________________ : 1295396-30 | : 3920644-250 | hensh1@clalit.org.il