1223363069 minimart 25 hours

  • View
    93

  • Download
    1

Embed Size (px)

Transcript

  1. 1. 25 Hours:
  2. 2. 25 hours 8 2546 15-30 ampm - Suppliers :
  3. 3. 120 2546 40% 8 25% 2% (IRR) 25% 5% 20% 20% 2547 10% 2548:
  4. 4. .. 2539 25 hours 25 hours 6 31 2545 17.5 6 2545 21% 1% %1 5,400,000 54,00090%2 300,000 3,0005%3 60,000 6001%4 60,000 6001%5 60,000 6001%6 60,000 6001%7 60,000 6001%:
  5. 5. 25 hours 25 hours 2540 3 2540 25 hours 12 10% 5% Convenience Store Category Management :
  6. 6. 12 (Category) Category 1Category 2Category 3Category 4Category 5Category 6Category 7, , , Jet Spray,, , ,, ,Snack, , ,, , , , 4.0%7.0%5.0%0.5%4.5%5.5%9.0%18.0%7.5%3.0%5.0%31.0%15%21%10%50%20%20%16.5%20%35%55%10%8%:
  7. 7. Category 8Category 9Category 10Category 11Category 12Post-mix, , ,, Internet 45 12 25hours 100,000 30 80,000 3 75,000 Counter 80,000 Cash Register 1 35,000 Roller Grill 1 40,000 Salad Bar 10,000 10,000 1 5,000 1 4,000 161,000 :
  8. 8. Suppliers Bakery 6 3 15 % 1 300,000 (.)25 hours190 30,00025 hours280 20,00025 hours380 20,00025 hours480 20,00025 hours580 20,00025 hours680 20,00025 hours780 20,00025 hours880 20,00025 hours980 20,00025 hours1080 20,00025 hours1180 20,000:
  9. 9. 25 hours1280 20,000:
  10. 10. Convenience Store Convenience Store 8 2546 5% 3 30 % 2546, 25 % 2547 10% 2548 :
  11. 11. 254620 120 22% 20%254720 140 24% 16.7%254820 160 25% 14.3%:
  12. 12. 25 hours 2546 Convenience Store (CompetitiveAdvantage) 8 2546 Supplier ( Five-Forces Model) 100 2544 :
  13. 13. 500,000 Modern trade Convenience Store 2542 70:30 2544 60:40 : Cash & Carry, HyperMarket, Super market Convenience Store 25 hours (ConvenienceStore) 25 hours - :
  14. 14. / *- 1 25 ampm 1 1.5 20 40 * - 1 - 25 hours - - 16 10 3 / (Supplier) 25 hours (Supplier) (Supplier) :
  15. 15. 2,500 25 hours 2,000-3,000 30% Take Over Unilever CPC :
  16. 16. 15-30 (Value for Money) RTD (Ready To Drink) Family Mart, Lotus Express :
  17. 17. (Convenience Store) Convenience Store Supermarket HyperMart Catalog Internet (Competitive Advantage) (Opportunities): Convenience Store (Threats): :
  18. 18. (Strength): (Weakness): :
  19. 19. 25 hours 10 Growth (Margin) STP Analysis 3 1. 2. 3. 1. 2 - Traditional Trade - Modern Trade C-Store, G-Store,Hypermart, Cash & Carry, Supermarket, Minimart 25 hours Modern Trade Convenience Store Franchise , ampm, 150 50%2. :
  20. 20. 25hours C-Store 15-30 2546 10,000 7,000 3,000 8 3. :
  21. 21. *7-Eleven* 25 hoursLocal Supermarket 20 % 2545 120 30 40 7,000 10,000 Gross Profit 15% 2545 20, 22, 25% 2546, 2547,2548 (Category Management) FunctionalStrategy :
  22. 22. : : 2 : : Convenience Store 1. (Top of Mind) (BrandPerception)2. (Location & Convenience) 3. (Availability and Category Management) :
  23. 23. Convenience Store Convenience Store (Convenience and Commitment) 4 Category1: - Top5- - - BeerFestivalCategory2:- Top5- Size- - Food PartyCategory3: - Top5- :
  24. 24. Category4: Jetspray- -- Category5: ..................................................................................................Category6: ..................................................................................................Category7: ..................................................................................................Category8: ..................................................................................................Category9: ..................................................................................................Category10: ..................................................................................................Category11: ..................................................................................................Category12: .................................................................................................. 25 hours :
  25. 25. 2546 Action 1. Stock: : Key : Update .-.1. / : SKU : : Performance 1. : Promotion 3 : Supplier : : Feed Back Promotion :
  26. 26. Price Discrimination Value Pack, Hot Price 25 hours . Refreshment Corner Food & Drink 6% Food & Drink Action 1. - - - - - 1 3 2. &- - 3. &- - Plus Sale4. - - 1 3 :
  27. 27. 5. Supplier- Feed back Supplier - Supplier 1 3 1 : 10,000 5% 40 2 : / , , , 3 : : Convenience, Mini mart, Traditional Trade : Supermarket, Modern trade Convenience Store