Automotive Industry and Components in ??Automotive Industry and Components in Europe ... the world's largest single ... Frost Sullivan, figures from 2002 2,0% 8,1%

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  • Automotive Industry and Components in Europe

  • Automotive Industry and Components in Europe

    The purpose of this presentation is to:

    Demonstrate the importance of the European Union the world's largest singlemarket

    Outline its future dimensions as it expands towards the east

    Describe the present status and future prospects for automotive componentswithin this market

    Explain why Baden-Wrttemberg is the ideal location from which to serve theautomotive components market Europe wide

  • In the last two decades, the sharp contrasts between the Western and the Eastern European countries have been fading and the European Union is the major driver for Europes integration.

    Since May 2004, Poland, the Czech Republic, Slovakia, Hungary, Slovenia, the Baltic States, Cyprus and Malta are members of the European Union. In 2007, Romania and Bulgaria are expected to join the EU.

    European integration opens up a vast market for your company with untold market opportunities.

    Europe is expanding towards the East

    Source: German Federal Statistics Office, EUROSTAT, OECD (2003)

    EU Members (since 2004)Potential EU-members in 2007

    European UnionPopulationArea (km2)GDP (Euro)

    453 m3 891 m

    9 714 bn

    Eastern Europe (non-EU)

    90m581m

    173bn

    PopulationArea (km2)GDP (Euro)

    (excl. Russia)

  • The leading Markets in EuropeIn 2003, the 25 member states* of the European Union had a total Gross Domestic Product of Euro 9 714 bn, exceeding the GDP of the USA (Euro 9 710 bn) and Japan (Euro 3 817 bn).

    Four of the member states Germany, Italy, France and the UK are among the six largest economies of the world. Of these, Germany has the highest GDP, the largest population, and the highest purchasing power.

    Within Germany, the State of Baden-Wrttemberg, Germany`s southwest, is one of the most prosperous and innovative regions.* including new members from May 2004Source: German Federal Statistics Office, EUROSTAT, OECD (2003)

    IS

    GB

    DK

    S

    FINN

    NL

    F

    E

    PI

    AUTCH

    B

    IRL

    GR

    SLOH

    SKCZ

    D

    BG

    RO

    UA

    PL

    BYLT

    EWLV

    RUS

    Dimension of total GDP

  • The right Location for Growth and Prosperity

    Baden-Wrttemberg is already the most highly industrialized and one of the most prosperous regions in Germany.

    Its proximity to important markets east and west makes it an ideal location for pan-European activities.

    And it has further merits:

    It has a highly developed infrastructure suppliers, R&D facilities, business services.

    Its workforce is well trained, innovative and productive.

    Its companies have an established export orientation and know how to penetrate new markets.

    It is set to succeed in the 21st Century.

    Germanys Southwest:Baden-Wrttemberg

  • Europe the most attractive automotive supply market

    Of the 58 million cars and commercial vehicles produced worldwide, 19.5 million (more than a third) were produced in Europe, more than in the NAFTA (16.7 million) and in as much as in the Asia-Pacific region (19.5 million).

    In addition, many of the European car manufacturers have additional production sites outside Europe, while the purchase of automotive supply parts is handled in the Euroean Headquarters.

    SouthAmerica

    (MERCOSUR)

    1.8

    16.7

    NorthAmerica(NAFTA)

    Europe

    19.5

    Others

    0.5

    Global Production of Cars and Commercial Vehicles (in million units)

    Source: Automotive News Europe, figures from 2002

    Asia-Pacific

    19.5

  • Germany Europes largest automotive supply market

    Germany is the largest producer of automotive components with a large number of small and medium-sized companies in this sector, many of them very specialized.

    The European Automotive Components Industry(in % of total sales)

    Source: Frost & Sullivan, figures from 2002

    2,0%

    8,1%

    16,0%

    25,7%

    48,5%

    Rest of Europe

    Italy

    UK

    France

    Germany

  • Germany Europes largest automotive supply market

    With more than 5 million cars and more than 350,000 commercial vehicles, Germany is the largest EU automotive manufacturer and also the largest market for automotive components, accounting for

    51% of the EU OEM market and

    25% of the aftermarket.

    European Production of motor vehicles (million units)

    Source: VDA Jahresbericht, figures from 2002

    0

    0,02

    0,05

    0,07

    0,04

    0,12

    0,3

    0,19

    0,59

    0,41

    0,35

    0,04

    0,13

    0,18

    0,18

    0,23

    0,94

    1,13

    1,63

    2,27

    3,28

    5,12

    FINLAND

    AUSTRIA

    NETHERLANDS

    PORTUGAL

    SWEDEN

    BELGIUM

    ITALY

    UNITED KINGDOM

    SPAIN

    FRANCE

    GERMANY

    Cars

    Commercial Vehicles

  • 20%

    24%

    29%

    53%

    61%

    74%

    7%

    7%

    11%

    26%

    33%

    44%

    Body

    Engine

    Chassis

    Interior

    Axles

    Gear

    Strong growth expectations for European automotive suppliers

    While vehicle production is expected to grow by 16% until 2010, the share of value added by automotive suppliers is expected to rise from 65% to 75% in 2010.

    As a consequence the automotive supply industry is expected to exceed the car manufacturers growth rates. Until 2010, the automotive components industry will grow by 40%.

    A foothold in Germany - the most important automotive production location in Europe will become a key to success in the European automotive supply market.

    Automotive Suppliers are expected to gain a larger share on the value of the vehicle

    (Expected technology fields relevant, % of mentioning)

    Source: VDA; results of expert interviews with managers in the car industry in 2003

    In 2005

    In 2010

  • Constant Growth in Europes automotive supply market

    The EU market for automotive components grew by more than 20% between 1999 and 2003.

    In view of the growing importance of the suppliers role it is expected to grow further.

    The European Automotive Components Industry(in billion )

    Source: Frost & Sullivan

    103,4

    122.3130,1 125.6 126 130,2

    134,1

    '99 '00 '01 '02 '04 '05'03

  • Growth Opportunities for High-Tech Companies

    High-quality, high-tech products are increasingly in demand

    The market is growing and will continue to increase

    There is room for new market entrants among the wide range of producers

    EU norms and standards are not a hurdle, but an opportunity to serve an ever-expanding market

  • Eastern Europe is an attractive Growth MarketBesides China, Eastern Europe is considered the most interesting growth market for automobiles.

    While the registrations grew by 7-8% between 2000 and 2002, the next years are expected to show growth by 9 to 12% in car registrations.

    The Western European automotive supply market will play a major role within this growth scenario, as many of these cars are produced in Western Europe or Central European factories of EU car manufacturers. The total European market attractiveness will further increase in the next years.

    New car registrations in Eastern Europe recent data and forecast (in thousands)

    Source: Prognose-Institut B&D-Forecast* forecast

    2 2762 447

    2 6182 925

    3 199

    2001 2002 2003 2004* 2005*

    7.6% 7.0

    %11.

    7%9.4

    %

  • New Targets for Automotive Suppliers in Eastern Europe

    Source: OICA 2004, Die Welt 2004, facts and figures from 2002

    Revoz (Renault: 66,7%)Production: 126 674 Vehicles

    Slovenia

    Volkswagen Poznan: Production: 40 00 Vehicles

    Poland

    Deawoo FSO Motor:Production: 25 000 Vehicles

    Opel Polska:Production: 89 669 Vehicles

    Fiat Auto Poland:Porduction: 184 473 Vehicles

    Hyundai/Kia:Production: 300 000 Vehicles

    Slovakia

    Volkswagen Slovakia:Production: 201 742 Vehicles

    PSA:Production: 300 000 Vehicles

    Skoda:Production: 442 469 Vehicles

    Czech Rep.

    Toyota Peugeot CitronAutomobile Czech:Production: 300 000 Vehicles

  • New Targets for Automotive Suppliers in Eastern Europe

    Source: Global Auto Systems Europe Kft. 2003, figures from 2002

    Total production: 16425 Vehicles

    Belarus

    Russia

    FordProduction: 16 261 Vehicles

    GAZProduction: 198 135 Vehicles

    ISC-Izh-Avto:Production: 78 236 Vehicles

    OKA:Production: 40 013 Vehicles

    ZAO Roslada:Production: 41 100

    UAZ:Production: 69 599 Vehicles

    VAZ:Production: 699 889 Vehicles

    Magyar SuzukiProduction: 86 808 Vehicles

    Hungary

    Audi Hungaria Motor:Production: 53 606 Vehicles

    Dacia (Renault: 92,75%):Production: 57 376 Vehicles

    Romania

    Daewoo (GM):Production: 21 793 Vehicles

  • New Targets for Automotive Suppliers in Eastern Europe

    In 2002, 2.7 million cars have been produced or assembled in Eastern Europe.

    With an expected growth of 30%, the output will climb to 3 million units in 2005.

    Russia, Poland and the Czech Republic are expected to account for 75% of the total output.

    Source: Economist Intelligence Unit

    2 5412 658 2 722

    2 850 2 941

    300 304 306 308 318

    2000 2001 2002 2003 2004

    Vehicle Production Forecastfor Central and Eastern Europe (in thousands)

  • Baden-Wrttemberg and its Automotive IndustryThe motor vehicle industry has a long tradition in Baden-Wrttemberg:

    The home of Gottlieb Daimler and Carl Benz pioneers in the automobile industry

    The site of automobile production since 1901, when the first Mercedes took to the roads

    It has always had a trend-setting function in many technological areas:

    Mercedes-Benz (DaimlerChrysler) in the field of driver safety

    Porsche in all areas of sports car technology

    Audi in four-wheel drive for normal sedans

    Bosch in fuel-injection systems and ABS

    www.mercedes-benz.de

    www.porsche.de

    www.audi.de

    www.bosch.de

  • Annually, almost one million cars are produced in Baden-Wrttemberg

    Rastatt

    Neckarsulm

    Stuttgart Sindelfingen

    DaimlerChrysler AGRastatt Factory

    Employees: 5 066

    Models: A- Class

    Volume: 200 000 cars annually

    DaimlerChrysler AGSindelfingen Factory

    Employees: 40 843

    Models: C-Class, E-Class, S-Class, E-Class T-Model, CL-Coup

    Volume: 430 000 cars annually

    DaimlerChrysler AGStuttgart-Untertrkheim Factory

    Employees: 20 785

    Production: Engines, axles, gears for Mercedes-Benz passenger cars

    AUDI AGNeckarsulm Factory

    Employees: 14 000Models: A2, A6, A6 Avant, A8, S6, S6

    Avant, S8, offroad quattroVolume: 250 000 cars annually

    Dr. Inc. h. c. F. Porsche AGStuttgart-Zuffenhausen

    Employees: 9 000

    Models: 911, Boxster, Carrera GT

    Volume: 55 000 cars annually

  • Also commercial vehicles have a strong base in the State

    Gaggenau

    Mannheim

    Heilbronn

    Stuttgart

    Ulm

    Laupheim

    DaimlerChrysler AGMannheim Factory

    Employees: 6 430Products: Engines, Gears for

    commercial vehicles

    DaimlerChrysler AGEvoBus Mannheim

    Employees: 4 000Products: BusesVolume: 1 800 buses annually

    VOLVOVolvo Buses Germany, Heilbronn

    Employees: 280Products: BusesVolume: 180 buses annually

    DaimlerChrysler AGGaggenau Factory

    Employees: 6 900Products: UnimogVolume: 2 700 vehicles annually

    NEOPLANStuttgart

    Employees: 592Products: BusesVolume: 333 buses annually

    IVECO MAGIRUSUlm

    Employees: 400Products: Fire brigade vehiclesVolume: 140 vehicles annually

    DaimlerChrysler AGUlm/Neu-Ulm Factory

    Employees: 3 129Products: Mercedes-Benz and

    Setra busesVolume: 2 550 buses annually

    KSSBOHRERLaupheim

    Employees: 300Products: Special off-road vehiclesVolume: 500 vehicles annualy

  • Suppliers of the Automotive Industry

  • Mobility One of Baden-Wrttembergs five Key Clusters

    Mobility

    Health Care

    EnvironmentalTechnology

    Industrial Process Technology

    T.I.M.E.(Telecom, IT, Media,

    Electronics)

  • Baden-Wrttembergs unique Automotive Cluster

    Automobile production depends on a closely knit network of supplier industries.

    In Baden-Wrttemberg, all the supplier industries are present in great density one of the few regions worldwide that offers this advantage.

    Many important innovations, such as the Electronic Stability Program (ESP) or TELE AID, a system combining GPS-navigation with telematic services, are the result of close cooperation between the different sectors.

    Service Sectors

    ElectricalEngineering /

    Electronics

    Metal-working

    Plastics & glass industry Informationtechnology

    Optics / precision engineering

    Automobilemanufacture

    (cars, commercial vehicles, trains, buses)

    Nowhere else in Europe is the concentration in the Mobility-Sector as high as in Baden-Wrttemberg

  • Baden-Wrttemberg A focal point in Automotive Supply

    Baden-Wrttemberg is the center of the German automobile industry, accounting for more than a quarter of the sales in this sector in Germany.

    Vehicle and engine manufacturers: 41 production plants that generated sales of more than 49 billion in 2002 almost 75% of it abroad.

    Direct suppliers to the automobile industry: 220 production plants that profit from the presence of the car manufacturers, resulting in a sales volume of over 15.9 billion.

    Both manufacturers and suppliers benefit from this industrial density the highest worldwide. More than 3 300 businesses (with more than 120 billion turnover) from the most diverse areas work in close cooperation with car manufacturers as suppliers, customers or partners in design and development.

  • Baden-Wrttemberg all Location Criteria fulfilled

    Baden-Wrttemberg can provide...

    Proximity to major motor-vehicle manufacturers: Mercedes-Benz, Porsche, Audi

    Proximity to manufacturers of heavy vehicles, agricultural vehicles and busses: Kssbohrer, Neoplan, Iveco Magirus, Mercedes-Benz, Evobus

    Density of local suppliers in all related areas

    Highly qualified and quality-conscious employees

    Automotive Suppliers benefit from...

    Immediate access to important OEMs

    Cooperation opportunities with other suppliers

    In developing systems and modules

    In carrying out simultaneous engineering tasks

    The skills and experience of well trained personnel in developing innovative products and penetrating new markets

  • Baden-Wrttemberg A unique reservoir of qualified personnel

    Baden-Wrttembergs Car Manufacturers and suppliers employ more than 220 000 people 20% of total workforce in the State.

    Every 20th employee in Baden-Wrttemberg has an engineer degreee.

    More than 90 000 students study management or engineering every year.

    Many universities and technical colleges offer specialized courses for the automotive sector:

    Design, development and process engineering in Esslingen and Konstanz

    Automotive engineering in Karlsruhe and Esslingen

    Business Administration Automotive Industry in Nrtingen

    Automotive Engineering (Powertrain/Services and Chassis/Mechatronics) in Esslingen

    Studies in english language as Mechatronics in Ravensburg and Automotive Engineering in Esslingen

    Automotive design in Pforzheim

  • Baden-Wrttemberg An excellent structure for higher education

    Baden-Wrttemberg has the most densiestand the most modern structure of Universitiesand Academies for higher education, including 9 Universities 37 Universities of Applied Sciences 6 Universities of Education 9 Universities of Arts 9 Vocational Academies 7 Private Universities

    A network of technology transfer centers provides the bridge between private industry and research institutes and guarantees rapid access to new results.

  • Baden-Wrttemberg A highly developed Research Infrastructure

    The State provides a unique research infrastructure consisting of

    3 large-scale research institutes

    13 Max-Planck-Institutes

    15 Fraunhofer Institutes

    8 contract research institutes at Universities

    10 institutes of joint industrial research.

  • Baden-Wrttemberg Good access to the East and the West

    BrusselsBerlin

    PragueBudapest

    Milan

    Paris

    London

    Istanbul

    Stuttgart

    Moscow

    Rome

    MadridLisbon

    Athens

    Copenhagen

    Helsinki

    Distance in km flighttime

    Berlin 500 1hr/10

    Brussels 410 1hr/10

    Budapest 740 1hr/30...

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