B2 Portal and CRM 整合方案

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E-Business & E-Commerce Solution Provider. B2 Portal and CRM . kevin@iscom.com.tw http://www.iscom.com.tw. E-Business & E-Commerce Solution Provider. . B2C Portal B2C Portal and CRM Integration of B2C Portal and CRM( ) - PowerPoint PPT Presentation

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  • B2 Portal and CRM kevin@iscom.com.twhttp://www.iscom.com.twE-Business & E-Commerce Solution Provider

  • B2C PortalB2C Portal and CRMIntegration of B2C Portal and CRM()Integration of B2C Portal and CRM()Integration of B2C Portal and CRM(.com)Q & AE-Business & E-Commerce Solution Provider

  • Introduction of B2C PortalE-Business & E-Commerce Solution Provider Portal (Yahoo,Hinet,Sina.com)(Virtual Community) / () / ()

  • E-Business & E-Commerce Solution ProviderKey Factors of B2C PortalConnectivity=>HyperLinkContext=>Search-AgentContent => information/knowledgeCommerce => salesCommunications =>messageCommunity =>value-added service

  • E-Business & E-Commerce Solution Provider (CRM) (Security) (Cost Down) (e-Business) (Marketing Strategy) IT Gaps/Bottleneck of B2C Portal

  • E-Business & E-Commerce Solution ProviderB2C/B2B Portal and CRMB2BB2CB2CB2C

  • E-Business & E-Commerce Solution ProviderABCABCRight-TimeRight-ChannelKey Value of CRM

  • E-Business & E-Commerce Solution Provider.comLoyaltyCRMB2CDeployment of CRM on B2C-Portal

  • E-Business & E-Commerce Solution ProviderB2C Portal infrastructure()=>Define structureKey-Item of B2C Portal in CRM-Operation=>serviceSegmentation of Customer-Degree(Create factors)Recording and Collecting of Multi-Dimension Data =>System Analysis & Design Data Warehouses Operation from multi-Database>Extract & TransformData-Mining Execution(multi-dimension analysis) on Data Warehouse (Data-Mart) Decision-support system from Extracts KnowledgeIntegration of CRM and B2C-Portal()

  • E-Business & E-Commerce Solution ProviderXXXhttp:www.xxx.com.twMarketingFAQ&

    &&E-ServiceHyperLinkIntegration of CRM and B2C-Portal()

  • E-Business & E-Commerce Solution ProviderB2C-PortalIntegration of CRM and B2C-Portal()

  • E-Business & E-Commerce Solution ProviderB2C PortalInternetCustomersData WarehouseERP-DBData-Mining ToolsBusiness-Knowledge

  • E-Business & E-Commerce Solution ProviderStaticMessage-ServiceInformation-ServiceOn-DemandInteractive Knowledge ServiceWEB/Mail/Mobil on-demandTEL/FAXWeb-ConsultingMail-ConsultingMobil-ConsultingService Degree on DemandData/MessageInformation on DemandKnowledge on Demand

  • E-Business & E-Commerce Solution ProviderData WarehouseData MartData MartData MartExtractTransformMetaData OLAPData-MiningIntegration of CRM and B2C-Portal()

  • E-Business & E-Commerce Solution ProviderB2C Portal infrastructure()=>Define structureKey-Item of B2C Portal in CRM-Operation=>Marketing & ServiceGrouping of Customer-Attribute=>Community/MemberRecording and Collecting of Multi-Dimension Data =>System Analysis & Design Data Warehouses Operation from multi-Database=>Extract & TransformData-Mining Execution(multi-dimension analysis) on Data Warehouse(Data-Mart)Decision-support system from Extracts KnowledgeIntegration of CRM and B2C-Portal()

  • E-Business & E-Commerce Solution ProviderXXXhttp:www.xxx.com.twMarketingFAQ&

    &HyperLinkE-Marketing & e-ServiceIntegration of CRM and B2C-Portal()

  • E-Business & E-Commerce Solution Provider

  • E-Business & E-Commerce Solution ProviderService Degree on Demand()Fixed or StaticMessage-ServiceCustomization/DynamicServicePersonalized Service WEB/Mail/MobilService for GroupPre-ReadyTel/ Fax Service Web-PersonalizedMail-PersonalizedMobil--PersonalizedLoyality

  • E-Business & E-Commerce Solution ProviderB2C Portal infrastructure()=>Define structureKey-Item of B2C Portal in CRM-Operation=>Sales & ServiceGrouping of Customer-Attribute=>Community/MemberRecording and Collecting of Multi-Dimension Data =>System Analysis & Design Data Warehouses Operation from multi-Database=>Extract & TransformData-Mining Execution(multi-dimension analysis) on Data Warehouse(Data-Mart)Decision-support system from Extracts Knowledge=> (Marketing-Policy or Promotion Activity on internet)Integration of CRM and B2C-Portal(.com)

  • E-Business & E-Commerce Solution ProviderIntegration of CRM and B2C-Portal(.com)

  • E-Business & E-Commerce Solution ProviderBasic/New Content-ServiceBasic/New commerce-ServiceValue-Added-ServiceRefined-ServiceDifferent-ServiceOn internetPersonalizedService on internetWEB/Mail/Mobil-device/PDAValued-Added ServiceWeb/MailE-CommerceService Degree on Demand(.com)Web-PersonalizedMail-PersonalizedMobil--PersonalizedLoyality

  • E-Business & E-Commerce Solution ProviderB2C PortalInternetCustomersData WarehouseERP-DBData-Mining ToolsBusiness-KnowledgeIntegration of CRM and B2C-Portal(.com)

  • E-Business & E-Commerce Solution Provider(Summary) Key Features of B2C Portals Business Benefit and Function of B2C Portal Integration of e-CRM & B2C Portal How to implement B2C Portal & CRM during different industry How to evaluate of B2C Portal and CRM

  • E-Business & E-Commerce Solution Provider