CHIẾN LƯỢC FTG

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  • B GIO DC V O TO

    TRNG I HC KINH T TP.HCM

    KHOA QUN TR KINH DOANH

    BI TIU LUN

    TI:

    Chin lc pht trin ca cng ty FPT Trading (FTG)

    Ging vin hng dn: Tin s Hong Lm Tnh

    Danh sch sinh vin

    Chc v H tn Ngy sinh MSSV Lp

    Ch tch HQT

    ng Hunh Hoi Bo 25/01/1994 31121022095 QT008

    Ph

    CTHQT Nguyn Thanh H 12/02/1993 31111023245 QT007

    Tng G Nguyn Trung Nguyn 22/05/1994 31121023521 QT007

    Ph TG Trn Th Kim Loan 10/11/1994 31121021253 QT009

    G cng ty Nguyn Tn K Hiu 11/11/1994 31121021373 QT008

    i c ng Bi V Tn Nhn 17/03/1994 31121020004 QT007

    Th k Bi V Hoi Thng 19/08/1994 31121021842 QT008

  • Trang | 1

    Mc lc

    LI NI U ......................................................................................................................... 5

    CHNG 1: C S L LUN V CHIN LC CA DOANH NGHIP............... 5

    I. Chin lc ca doanh nghip: ................................................................................. 5

    A. Khi nim v chin lc: ......................................................................................... 5

    B. Vai tr ca chin lc i vi doanh nghip: ........................................................ 5

    C. Chc nng ca chin lc i vi doanh nghip: ................................................. 6

    D. Cp chin lc: .................................................................................................... 6

    1. Chin lc cp cng ty:............................................................................................ 6

    2. Chin lc cp n v kinh doanh (SBU): ............................................................. 6

    3. Chin lc cp chc nng: ...................................................................................... 7

    E. M hnh qun tr chin lc: .................................................................................. 7

    II. Quy trnh hoch nh chin lc kinh doanh ca doanh nghip: ....................... 8

    A. Phn tch mi trng kinh doanh ........................................................................... 8

    1. Mi trng v m: .................................................................................................... 8

    2. Mi trng vi m: .................................................................................................. 11

    3. Phn tch mi trng ni b: ................................................................................ 15

    B. Phn tch SWOT: ................................................................................................... 18

    C. Xc nh s mnh v mc tiu chin lc: .......................................................... 19

    1. Xc nh s mnh: .................................................................................................. 19

    2. Xc nh mc tiu chin lc: ............................................................................... 19

    D. Phn tch cu trc kinh doanh: ............................................................................. 20

    E. Chin lc cp cng ty:.......................................................................................... 22

    1. Chin lc tng trng tp trung: ....................................................................... 22

    2. Chin lc tng trng bng con ng hi nhp (lin kt): ........................... 22

    3. Chin lc tng trng bng cch a dng ha: ................................................ 23

    4. Chin lc suy gim: .............................................................................................. 24

    F. Chin lc cp n v kinh doanh: ....................................................................... 24

    1. Chin lc cnh tranh: .......................................................................................... 24

    2. Chin lc tng trng tp trung: ....................................................................... 25

    3. Chin lc theo chu k sng sn phm v chin lc theo cc giai on pht

  • Trang | 2

    trin ngnh ............................................................................................................................ 26

    4. Cc chin lc cnh tranh theo v tr ca doanh nghip trn th trng: ........ 26

    G. Chin lc cp chc nng: .................................................................................... 26

    1. Chin lc marketing: ........................................................................................... 26

    2. Chin lc nguyn vt liu v mua hng: ............................................................ 27

    3. Chin lc nghin cu v pht trin: ................................................................... 27

    4. Chin lc vn hnh/sn xut: ............................................................................. 27

    5. Chin lc ti chnh: .............................................................................................. 27

    6. Chin lc ngun nhn lc: .................................................................................. 28

    CHNG 2: PHN TCH MI TRNG KINH DOANH CA FPT Trading (FTG)

    ................................................................................................................................................ 29

    I. Gii thiu v cng ty FPT Trading ....................................................................... 29

    A. Gii thiu chung: .................................................................................................... 29

    1. Gii thiu tng quan v tp on FPT: ................................................................ 29

    2. Khi qut v cng ty c phn thng mi Fpt-FPT Trading: ........................... 29

    B. Lch s hnh thnh: ................................................................................................ 30

    C. Tm nhn, s mnh v tinh thn FPT: ................................................................. 34

    1. Tm nhn: ................................................................................................................ 34

    2. S mnh: ................................................................................................................. 34

    3. Tinh thn FPT: ....................................................................................................... 34

    D. S t chc: ......................................................................................................... 35

    E. Ngnh ngh kinh doanh chnh: ............................................................................. 35

    II. Phn tch ngnh cng ngh thng tin v d bo n nm 2020 ........................ 36

    A. Tng quan th trng CNTT nm 2012 (theo sch trng 2013): ....................... 36

    B. Xp hng chung v CNTT-TT ............................................................................... 37

    1. Ch s pht trin CNTT-TT (IDI) ......................................................................... 37

    2. Xp hng v pht trin Internet ............................................................................ 37

    C. Cc d bo: ............................................................................................................. 38

    1. D bo dn s: ........................................................................................................ 38

    2. Ngun nhn lc: ..................................................................................................... 38

    3. D bo quy m GDP Vit Nam n nm 2020: ................................................... 38

  • Trang | 3

    4. D bo s lng my vi tnh/thit b truyn thng a phng tin: ................. 38

    5. D bo in thoi di ng giai on 2014-2020: ................................................. 39

    III. Phn tch mi trng kinh doanh ......................................................................... 39

    A. Phn tch mi trng v m ................................................................................... 39

    1. Yu t kinh t:......................................................................................................... 39

    2. Yu t mi trng chnh tr, chnh sch v php lut: ....................................... 40

    3. Yu t khoa hc v cng ngh: .............................................................................. 42

    4. Yu t dn s: ......................................................................................................... 43

    B. Phn tch mi trng vi m: ................................................................................. 43

    1. Yu t ngun cung ng: ......................................................................................... 43

    2. Yu t i th cnh tranh ...................................................................................... 43

    3. Yu t khch hng: ................................................................................................ 44

    4. Yu t sn phm thay th: ..................................................................................... 44

    C. Phn tch hon cnh ni b: .................................................................................. 44

    1. Ti chnh .................................................................................................................. 44

    2. Ngun nhn lc ....................................................................................................... 47

    3. Nghin cu v pht trin ....................................................................................... 48

    4. Sn xut ................................................................................................................... 49

    5. Vn ha FTG .....................................................................................................