ComScore. Digital аудитория – количество и качество

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<ul><li> 1. comScore, Inc. Proprietary.www.comscore.comwww.facebook.com/comscoreincwww.comscore.comwww.facebook.com/comscoreinc@comScoreDigital Digital Branding , comScorecomScoreEMEAEmail: dzevig@comscore.comMedia Requests: worldpress@comscore.com 2014</li></ul> <p> 2. - comScore, Inc. Proprietary. 2 3. - , +9%+13%Source: comScore Video Metrix, December 2011 December 2013, WW 15++15%+17% comScore, Inc. Proprietary. 3Source: comScore MMX, December 2011 December 2013, Russia 15+70,00065,00060,00055,00050,00045,00040,000Dec-2011 Dec-2012 Dec-20136- 3- 4. ?, :)20,00015,00010,0005,000SOCHI2014.COM (000)Olympics Sochi 2014*SOCHI2014.COMSource: comScore MMX, February 2013 February 2014, WW 15+ comScore, Inc. Proprietary. 4Source: comScore MMX, December 2013 February 2014, Russia 6+20,00015,00010,0005,0000Feb-2013Feb-2014WorldWideSOCHI2014.COM(000)0Dec-2013 Jan-2014 Feb-2014* ( , , , .., ) 5. ? , , 2.50 (000) 2.001.501.000.50 comScore, Inc. Proprietary. Source: comScore MMX, January 2014 February 2014, Russia 6+ 51,4001,2001,0008006004002000Jan-2014 Feb-20140.00Jan-2014 Feb-2014+1304%-21%http://sochi2014-sberbank.ru/ 6. 1. 2. comScore, Inc. Proprietary. 6 7. 5% 84% Source: comScore Marketing Solutions, Russia, August 2010, Russia 15+ comScore, Inc. Proprietary. 75%90%47%16%3%33%26%2%20%58%% % % -""""""53%84%5% 8. comScore, Inc. Proprietary. Source: comScore AddEffx, Automotive 8404%246%199% 172% 1 1-2 1-3 1-4239% 211% 183% 173% 1 1-2 1-3 1-4229% 220%140%78% 1 1-2 1-3 1-427%0%38% 47% 1 1-2 1-3 1-4 % Action Lift = 240 . 100088 . 1000 -1- 1=173% 9. , comScore, Inc. Proprietary. 9 10. ( Oreo) , .: N = 1,551, 18-54, : IAB Mobile Rising Star(Adhesion Banner, Push, Slider, Full Page Flex, Filmstrip, Vibrant Brand Flex) 2013 comScore, Inc. Proprietary. 10 11. ( Oreo) : N = 1,551, 18-54, : IAB Mobile Rising Star(Adhesion Banner, Push, Slider, Full Page Flex, Filmstrip, Vibrant Brand Flex) 2013**Interaction was considered tohave taken place when usersslided, swiped or tapped an ad. comScore, Inc. Proprietary. 11 12. ( Oreo) : N = 1,551, 18-54, : IAB Mobile Rising Star(Adhesion Banner, Push, Slider, Full Page Flex, Filmstrip, Vibrant Brand Flex) 2013 comScore, Inc. Proprietary. 12 13. comScore, Inc. Proprietary. 13 14. , . - comScore, Inc. Proprietary. 14 15. 57% comScore, Inc. Proprietary. 15 16. , cookie comScore, Inc. Proprietary. 16: 17. dzevig@comscore.com 18. ABOUT COMSCOREcomScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights onweb, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments.A preferred source of digital audience measurement, comScore offers a variety of on-demand software andcustom services within its four analytics pillars: Audience Analytics, Advertising Analytics, Digital BusinessAnalytics and Mobile Operator Analytics. By leveraging a world-class technology infrastructure, the comScoreCensus Network (CCN) captures trillions of digital interactions a month to power big data analytics on a globalscale for its more than 2,000 clients, which include leading companies such as AOL, Baidu, BBC, Best Buy,Carat, Deutsche Bank, ESPN, France Telecom, Financial Times, Fox, LinkedIn, Microsoft, MediaCorp, Nestle,Starcom, Terra Networks, Universal McCann, Verizon, ViaMichelin and Yahoo!. comScore, Inc. Proprietary. 18STAY CONNECTEDwww.facebook.com/comscoreincwww.twitter.com/comScoreEMEAwww.linkedin.com/company/comscore-incwww.youtube.com/user/comscore </p>