Copywriting + Community Management

  • Published on
    26-Apr-2017

  • View
    212

  • Download
    0

Embed Size (px)

Transcript

  • Amanda Gordon Social Media Writing Samples and Community Management

    June 2012- 2014

  • Overview

    2

    Clients: Calvin Klein Monster High Westfield Style Westfield Topanga

    | Calvin Klein Copy | 2012 - 2013

  • 3

    Calvin Klein

  • Types of Content

    4

    Copywriting the following types of content for Facebook and Twitter: E-Comm Editorial Fashion Week Style Share Calvin Klein Q + A Red Carpet

    | Calvin Klein Copy | 2012 - 2013

  • E-Comm Copy Examples

    5 | Calvin Klein Copy | 2012 - 2013

  • Editorial Copy Examples

    6 | Calvin Klein Copy | 2012 - 2013

  • Fashion Week Copy Examples

    8 | Calvin Klein Copy | 2012 - 2013

  • Style Share Copy Examples

    15 | Calvin Klein Copy | 2012 - 2013

  • CK Q + A Copy Examples

    16 | Calvin Klein Copy | 2012 - 2013

  • Red Carpet Copy Examples

    17 | Calvin Klein Copy | 2012 - 2013

  • 18

    Monster High

  • Account Management Responsibilities

    19

    Managing Facebook calendars with internal, brand, and local teams as well as a copywriter and translators for the following Local Markets: Australia Canada France Germany Italy Spain United Kingdom

    | Monster High Responsibilities | 2013 - 2014

  • Responsibilities

    20

    Additional Responsibilities: Themes Calendars Reporting:

    Weekly, Monthly, Quarterly Community Management UGC outreach/communication

    | Monster High Responsibilities | 2013 - 2014

  • 21

    Westfield Style

  • Types of Content

    22

    Copywriting and management for the following types of content for Facebook, Twitter, and Instagram: Behind-the-Scenes In-center events Tastemaker Blog Posts #Regrams Serial Content: #manimonday Culturally Relevant: red carpet

    | Westfield Style Copy | 2012 - 2014

  • Westfield Style Behind-The-Scenes Copy Examples

    23 | Westfield Style Copy | 2012 - 2014

  • Westfield Style In-Center Event Copy Examples

    24 | Westfield Style Copy | 2012 - 2014

  • Westfield Style Tastemaker Blog Post Copy Examples

    25 | Westfield Style Copy | 2012 - 2014

  • Westfield Style #Regram Copy Examples

    26 | Westfield Style Copy | 2012 - 2014

  • Westfield Style Serial Content Copy Examples

    27 | Westfield Style Copy | 2012 - 2014

  • Westfield Style Culturally Relevant Copy Examples

    28 | Westfield Style Copy | 2012 - 2014

  • 29

    Westfield Topanga

  • Types of Content

    30

    Copywriting the following types of content for Facebook, Twitter, and Instagram: In-center products In-center events Contests

    | Westfield Topanga Copy | 2014

  • In-Center Product Copy Examples

    31 | Westfield Topanga Copy | 2014

  • In-Center Events and Promotions Copy Examples

    32 | Westfield Topanga Copy | 2014

  • Follower Communication Copy Examples

    33 | Westfield Topanga Copy | 2014