Designing Children

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(The Sorrell Foundation). .

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  • Designing Children

  • Designing Children

    by Jee-hye Yeum / Interbrand Korea, Consultant

    BRAND REPORT

    Pg. 4 | Interbrand Brand Letter VOL.19

    .

    .

    , .

    (The Sorrell Foundation).

    .

    IMF 35 (Visual Arts)

    (Conceptual Art) .

    (Tate Museum) (Damien Hirst)

    ,

    .

    (, Sir John Sorrell) (Lady Francis Sorrell)

    (Newell and Sorrell) . 1976

    (British Airways), BBC, (Royal Mail)

    . 1999,

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    .

  • BRAND REPORT Designing Children

    Pg. 5 | Interbrand Brand Letter VOL.19

    12

    2000 .

    (Department for Children, Schools and Families) .

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    20

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    (Critique)

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  • BRAND REPORT Designing Children

    Pg. 6 | Interbrand Brand Letter VOL.19

    (Corporate Citizenship) Joined Up Design For

    Schools( Joinedupdesignforschools )

    .

    (The Challenge) 15

    .

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    (The Brief) .

    (The Conversation) .

    (The Concept) .

    (The Follow-up) .

    5-6 12-14

    . 2007 Joinedupdesignforschools

    (Commercial Architecture Awards)

    (Acland Burghley School) The Hub

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  • BRAND REPORT Designing Children

    Pg. 7 |

    . (Critical Awareness)

    ,

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    (Point of View) .

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    Joinedupdesignforschools The Hub (: SHH www.shh.co.uk, thesorrellfoundation.com)

    Interbrand Brand Letter VOL.19

    PLAY

  • BRAND REPORT Designing Children

    Pg. 8 | Interbrand Brand Letter VOL.19

    .

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    . 14

    (National Art and Design Saturday Club) , 14-16

    400

    . (Design Club) , ,

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    (References)

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    (Pro bono)

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  • Public Architecture 1% 400

    1% .

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    Pg. 9

    BRAND REPORT Designing Children

    | Interbrand Brand Letter VOL.19

  • Jeehye Yeum

    Jeehye Yeum is a Consultant in the Planninggroup at Interbrand Korea.