Digital pr smm action connection

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    19-May-2015

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  • 1. SMM -

2. ComScore 2009 , 18.8 (59%) - 6,5 . 2009 . : 42 - (36% ) 23,9 (21%) 72% 18-24 , 58% 25-34 , 45% 35 44 54% , 27% 21% - 79% , 31% - , 11% - , 10% - 7% - . 50 - -40 30 20 10 0 2002 2003 2004 2005 2006 2007 2008 2009 3. , sharing ( ) response ( ) following ( , ) . : / / , , , 4. 5. (, , / , ) ( , ) ( , , -) / ( , , ) (RSS, , ) ( , meme trackers) 6. SMM - (social media marketing) , , PR BTL . . , , . SMM? , , , , (/) ? ( , , .) PR- , 7. SMM , , . . , , 8. SMM - Eastman Kodak - (www.twitter.com, www.facebook.com, www.livejournal.com www.vkontakte.ru. ) , , , . - kodak-ru.livejournal.com/ , 7ya.ru !, - . Time2Smile ., , Kodak . . , , , . , Kodak Time2Smile . 9. SMM - Dominos Pizza - Crispin Porter + Bogusky - Dominos Pizza The Pizza Turnaround . Dominos Pizza . . YouTube 622 387 2 036 , 984 http://www.youtube.com/watch?v=AH5R56jILag&feature=player_embedded 10. AC SMM SMM - , , PR- PR UGC (, , .) , , - 11. - - . , , . , , - . - . , . 12.