Effective Communication Techniques and Skills for Different Audiences Laura-Lee Davidson QEM TCUP LDI Cohort II – Session Three August 5, 2009

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<ul><li> Slide 1 </li> <li> Effective Communication Techniques and Skills for Different Audiences Laura-Lee Davidson QEM TCUP LDI Cohort II Session Three August 5, 2009 </li> <li> Slide 2 </li> <li> STYLE AND SKILLS Self-assessment exercise designed to help evaluate interpersonal communication skills and style, and provide you with helpful tips for becoming a good communicator - and team player! Self-assessment exercise designed to help evaluate interpersonal communication skills and style, and provide you with helpful tips for becoming a good communicator - and team player! </li> <li> Slide 3 </li> <li> MEMORABLE MESSAGES TO THE POINT RELEVANT WORTHWHILE COMPELLING MOVES THE LISTENER OR READER TO ACTION </li> <li> Slide 4 </li> <li> FOUR CS * COMPREHENSION CONNECTION CREDIBILITY CONTAGIOUSNESS * ADAPTED FROM ARTICLE BY ISABELLE ALBANESE (ABOUT.COM WEBSITE) </li> <li> Slide 5 </li> <li> COMPREHENSION MESSAGE IS CLEAR AND SHARP REPETITION HELPS TELL THEM WHAT YOU ARE GOING TO TELL THEM TELL THEM WHAT YOU ARE GOING TO TELL THEM TELL THEM TELL THEM TELL THEM WHAT YOU TOLD THEM TELL THEM WHAT YOU TOLD THEM KEEP IT SIMPLE </li> <li> Slide 6 </li> <li> CONNECTION RESONATE WITH AUDIENCE HAS MEANING OR SIGNIFICANCE FOR THEM TRIGGERS AN EMOTIONAL RESPONSE SPARK NEW BEHAVIORS AND ACTIONS </li> <li> Slide 7 </li> <li> CREDIBILITY AUDIENCE MUST BELIEVE WHO IS SAYING IT WHAT IS BEING SAID HOW IT IS BEING SAID MAY UNDERSTAND BUT NOT TRUST THE DELIVERER OR DELIVERY MEDIUM </li> <li> Slide 8 </li> <li> CONTAGIOUSNESS CATCH THE MESSAGE RUN WITH IT SPREAD IT AROUND MESSAGE MUST BE ENERGETIC, NEW, DIFFERENT, MEMORABLE EVOKE A VIVID EMOTIONAL RESPONSE, HAVE TALKING POTENTIAL, MOTIVATE ACTION </li> <li> Slide 9 </li> <li> TYPES / FORMATS Meetings/Conferences/Workshops Press Releases and Press Conferences Presentations (e.g., Powerpoint) E-mail / Letters Website Listserv / Bulletin Boards Webinar / Videoconference Phone / Fax Television / Radio Internet Marketing (Social Networking sites ) </li> <li> Slide 10 </li> <li> AUDIENCES Meetings / Conferences / Workshops Presentations Press Releases and Conferences E-mail / Letters Phone / Fax Television / Radio Website Listserv / Bulletin Boards Webinars / Videoconference Social Networking e.g., Facebook and Twitter 10 </li> <li> Slide 11 </li> <li> Audience Awareness To make our communication successful GAUGE the interests of the audience. Consider the age, gender, background, and interest of the audience. Consider the age, gender, background, and interest of the audience. Choose the approach that best suits the audience. Choose the approach that best suits the audience. Create an atmosphere such that each person feels that the speaker is talking directly to him/her Create an atmosphere such that each person feels that the speaker is talking directly to him/her Show sincerity and whole heartedness for the subject. Show sincerity and whole heartedness for the subject. Concentrate on ideas and do not get distracted by the activities performed by the audience (e.g. smiling, whispering.) Concentrate on ideas and do not get distracted by the activities performed by the audience (e.g. smiling, whispering.) </li> <li> Slide 12 </li> <li> QUESTIONS? DISCUSSION </li> </ul>