Emerging Markets

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    25-Jan-2015

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  • 1. International Marketing Opportunities(Emerging Markets & Market Behavior)By: Pavel VassiljevBa MarketingMSc International Marketing &Brand Management

2. + 3. ? 4. Big Emerging Markets 5. 6. 1 . .2 . , , , , 3 . . 4 . .5 . 7. : 8. 9. 10. : 11. . : , 12. : . 13. In 1988, the General Electric Company (GEC) and Plessey combined to create anew telecommunications giant. A brand name was desired that evoked technologyand innovation. The winning proposal was GPT for GEC-PlesseyTelecommunications. A not very innovative name and not suggestive of technologyand a total disaster for European branding. GPT is pronounced in French as Jai pt or Ive farted. 14. Waterpik uses another name in Denmark. "Pik" is the common Danish word for male genitals. Most Danes can easily translate "water" to the danish word "vand". And "vandpik" is a term for the morning erection. "And you put that thing inyour mouth?!?!" 15. Crayola Crayons changed indianred to chestnut. The color was not namedafter Native Americans, it was actually namedfor a special pigment that came from India. 16. The european hardware store chain "Gtzen"opened a mall in Istanbul. "Gt" means "ass"in Turkish. They changed the name to"Tekzen". 17. In Taiwan, the translation of the Pepsi slogan"Come alive with the Pepsi Generation" cameout as:"Pepsi will bring your ancestors back fromthe dead." 18. "female horse stuffed with wax" 19. !