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  • 02 28

    3206

    08

    EMERGING MARKETS NEWS

    ABOUT COMPETITORS

    COVER STORY

    EMERGING MARKET

    CASE STUDY

    2017.12

    VOL .24

    emerging markets magazineCONTENTS

  • Euromonitor 2016 (AMWAY ) 33.8% 5

    2-5 PFIZER

    MERCK BAYER Abbott

    Wockhardt 7 1.1%

    (ASSOCHAM)

    2022 21 ( - )

    2 017 1

    B2C Lazada

    20 C2C

    Tokopedia

    Garena

    sea

    South East Asia

    38%

    28% 3C 29%

    3C

    ( - )

    -

    hop acid

    L26 lactobacillus casei L26

    ( - )

    2

  • E M E R G I N GM A R K E T S N E W S

    Rommel Juan

    WIFI

    GPS

    ( - )

    TWG Tea

    TWG Tea

    (

    - )

    SINGAPORE

    TWG Tea

    3

  • EM

    ER

    GI

    NG

    MA

    RK

    ET

    S N

    EW

    S

    Central Group 2 EC

    2016 Zalora

    Zalora

    Lazada

    Google

    2015 60

    2025 880

    ( - )

    Zalora

    :

    ( - )

    (SCA)

    BOT

    55

    8.8 40

    51 700

    1,000

    ( - )

    Central Group

    4

  • 80%

    ( Vientiane)

    (Luang Prabang)

    2013 2016 10

    (CITES)

    (

    - )

    21

    20

    5

    2.7

    ( -

    )

    EcolinkEcolink

    Ecolink 8

    3

    150

    ( - )

    5

  • A B O U TC O M P E T I T O R S

    Kar i Kar i

    17

    10%

    Kar i Kar i

    70

    50

    Kar i Kar i

    2020

    30%

    10 0

    8

    10

    ( TITF)

    inbound

    1. 2

    10% 30%

    ( - )

    6

  • 10

    iLot te

    w w w. i lo t te .com

    iLot te

    MART Leje l

    10 0 0 Mal l in Mal l

    20 08 10

    1

    42 MART30 3 Ange l -

    in -us 2 12

    MART

    2021

    50 0 0

    2023 1

    C J E&M

    C J E&M

    10

    C J E&M 20 07

    6

    23 C J E&M

    86 0

    780

    C J E&M

    ( - )

    CJ

    7

  • :

    (20 15)

    7,973

    11,587 1, 20 0

    IT -

    (

    )

    8

    C O V E R S T O R Y

  • ( )

    (Woman Power)

    (USD)

    34,724 ( )

    Malaysia26,436

    Thailand10,781

    Philippines9,190

    Indonesia7,973

    Vietnam4,535

    India4,589

    China8,536

    17,125 ( )

    12,902 ( )

    11,587 ( )

    10,528 ( )

    10,000 USD

    9,749 ( )

    7,176 ( )

    6,715 ( )

    6,633 ( )

    5,897 ( )

    14,584 ( )13,050 ( )

    NRI (2015)

    9

  • 10

  • /

    IT /

    6 ( 2.8 )

    20~30

    Yoga Ball Sunglasses

    GPS Navigation

    Mosquito Repellent Patch Sport Socks

    STRAUSS RAYBANYONEX

    GARMIN Godrej adidas

    GPS

    57% 90%

    79% 87%

    68% 80%

    64% 27% GPS

    41% 83%

    64% 91%

    TOP1: TOP2: TOP3: /

    TOP1: TOP2: TOP3:

    TOP1: TOP2: TOP3:

    TOP1: TOP2: TOP3:

    TOP1: TOP2: TOP3:

    TOP1: TOP2: TOP3:

    Badminton Racket

    11

  • IT Work-Life-Balance

    IT

    IBMAmazon

    881

    Work-Life-Balance

    2020

    IT

    200 IT 600

    IT Euromonitor

    2014 10,600

    IT

    WhitefieldNandi

    Hills

    20-49

    9

    78%

    CO

    VE

    R S

    TO

    RY

    12

  • 54%

    63%

    (cycling capital)

    GPS

    hardcore GPS

    GPS

    ( 12 )

    $3,226 INR( 1,483 )

    1. Ray Ban2. Fastrack3. OAKLEY

    1. (35%)2. (33%)3. (28%)

    1. (41%)2. (36%)3. (28%)

    1. (47%)2. (30%)3. (28%)

    1. (43%)2. / (31%)3. (28%)

    1. (38%)2. (33%)3. (31%)

    1. (30%)2. (29%)3. (25%)

    1. (36%)2. (31%)3. (29%)

    1.GARMIN2.POLAR3.wahoo

    1.Godrej2.Odomos3.All Out

    1. YONEX2.NIKE3.COSCO

    1.SONY2.BOSE3.UBL

    1.adidas2.NIKE3.PUMA

    1.YAMAH2.Pearl3.Havana

    $10,965 INR( 5,043 )

    $454 INR( 208 )

    $3,073 INR( 1,413 )

    $1,891 INR( 869 )

    $$452 INR( 207 )

    $10,506 INR( 4,832 )

    13

  • ( )

    47%

    /

    2016 P.V.

    Sindhu

    50%

    Yonex

    C/P

    VictorFleet

    RedsonExthree

    made in China

    /

    /

    3073INR(

    1,397 ) Yonex

    Victor (

    3500~9000INR( 1,390~4,140 )

    )

    ( AshawayCarlton )

    CO

    VE

    R S

    TO

    RY

    14

  • Vector

    Konex( VictorYonex)

    / APP

    APP Swiggy

    PayTM /

    APP

    Playo APP

    20

    APP

    Made in Taiwan

    /

    / APP

    T-Racket

    ( Taiw a n R a c k e t)T- C y cle ( Taiw a n

    Bicycle)

    ACG

    The Universit y of Tok yo

    INSEADMAP

    NRI

    15

  • 16

  • OL

    1,000 ( 1.3 )

    20-30

    Food for Kid/Baby

    Baby Tableware

    Skin Care Water Purifier Home Security Camera

    dielac KUKUSeed

    PONDS KangarooSony

    APP

    52% 51%

    20% 50%

    77% 91%

    39% 22% 88%

    TOP1: TOP2: TOP3:

    TOP1: TOP2: TOP3:

    TOP1: TOP2: TOP3:

    TOP1: TOP2: TOP3:

    TOP1: TOP2: TOP3:

    TOP1: TOP2: TOP3:

    Contact Lens

    /

    66% 89%

    17

  • 20176.7%

    2016

    (HILL ASEAN)

    96%

    50%

    18-31

    81%

    ( )

    ( /

    ) ( )

    ( )

    (mass market)

    CO

    VE

    R S

    TO

    RY

    18

  • A.

    91%

    B.

    ( 6 12

    1% )

    90%

    /

    $738,667 VND

    1.KU.KU Duckbill

    2.Nuti Food

    3.RichellZARA

    1. (66%)2. (27%)3. (20%) (20%)

    1. (41%)2. (35%)3. (33%)

    1. (35%)2. (33%)3. (29%) (29%)

    1. (38%)2. (36%)3. / (33%)

    1. (39%)2. (32%)3. (25%) (25%) (25%)

    1. (39%)2. / (29%)3. (27%)

    1. (45%)2. (42%)3. (32%)

    1.Dielac

    2.MAMAKONuti

    FoodNestle

    1. Kangaro

    2.Karofi

    3.TOSHIBA

    LGSANYO

    1.Bao Muanl2.Amway3.HERBALIFE

    1.SONY2.SAMSUNG3.HIK VISIONPanasonic

    1.Kingston2.SAMSUNG3.SanDisk

    1.Seebaby2.Combi3.Fedora Gluck

    $311,649 VND

    $3,698,000 VND

    $622,051 VND

    $3,586,751 VND

    $236,696 VND

    $1,228,500 VND

    19

  • miniso( )mumuso(

    )

    miniso

    mumuso 100%

    BPA

    KuKu

    C.

    84%

    /

    BB

    $468,432 VND

    1.PONDS

    2.MAYBELINE

    OLAY

    3.HAZELINE

    1. (50%)2. (37%)3. / (33%)

    1. (45%)2. / (37%)3. (35%)

    1. (48%)2. / (43%)3. (30%)

    1.PONDS

    2.HAZELINE

    3.OLAYTHE

    FACE SHOP

    1. SEED2.PREMIUM LENSDoll Eye3.HORIEN DREAMCON

    $362,226 VND

    $400,423 VND

    CO

    VE

    R S

    TO

    RY

    20

  • BPA free

    Made in China

    MIT

    Made in

    Taiwan

    /

    K-Pop

    C/P

    GDP

    2013 1500

    12

    showroom

    ACG

    The Universit y of Tok yo

    INSEADMAP

    NRI

    21

  • 22

  • (

    Gojek

    700 ( 1.6 )

    Instagram

    FB/Instagram

    Shopping Mall

    /

    Cosmetics Skincare

    Suitcase Earphone Fitness Equipment

    Wardah PONDS Enervon-C

    Polo SonyKETTLER

    65% 85%

    79% 86%

    80% 92%

    74% 52% 3

    87% 95%

    60% 56%

    TOP1: TOP2: TOP3:

    TOP1: TOP2: TOP3:

    TOP1: TOP2: TOP3:

    TOP1: TOP2: TOP3:

    TOP1: TOP2: TOP3:

    TOP1: TOP2: TOP3:

    Supplements

    23

  • Joint Leave Holiday

    2017

    CO

    VE

    R S

    TO

    RY

    Central Park Mall Rimowa

    24

  • Golds Gym 2015 2016

    40%

    Car Free Day

    Re.juve

    50000

    113

    Re.juve

    30

    Re.juve

    Bulan Puasa 5 24

    6 24

    Euromonitor2015

    41 2010 2015

    14.6%2016 Deloitte

    2010

    86%

    2017

    Re.juve Lippo Mall Puri

    25

  • /

    InstagramFB

    Instagram

    Instagram

    2017

    6

    Facebook Instagram

    92% 92%

    Kyile

    Cosmetic

    Kyile Cosmetic

    76%

    Wardah

    Wardah

    Warah Wardah

    2017

    46%

    42%

    2017

    20162017

    CO

    VE

    R S

    TO

    RY

    26

  • 30

    80%

    9

    ( : )

    7

    1

    MIT

    2017

    MIT

    InstagramFB

    Instagram

    Instagram

    FB

    The Universit y of Tok yo

    INSEADMAP

    NRI

    27

  • E M E R G I N GM A R K E T

    IMF 20 16

    87,082 77,6 61

    3,711 5,650

    5,952 6,421

    28

  • GDP 2012 140

    2016 197 GDP

    7% 20172018

    GDP 7%2015

    2015

    2020

    GNI 1,869

    2030 2016

    Opportunities for Consumer

    Goods in Cambodia

    800

    29

  • EM

    ER

    GI

    NG

    MA

    RK

    ET

    GDP 2013

    2016 16%

    LNG 34%

    2008

    2035 (Wawasan 2035)

    10

    63,000

    15%

    Official Development Assistance

    ODA OECD

    Development Assistance Com mittee

    DAC ODA 2014

    2015 ODA

    24.2

    23.4%

    5,762

    42 1989 4

    ( Melayu Islam Beraja MIB

    Malay Muslim Monarchy)

    (

    )

    30

  • GMS

    World Economic

    Forum 2016 9 28 2016-

    2017 The Global

    Competitiveness Report 2016-2017

    31

  • C A S E S T U D Y

    32

  • show room2527

    320 400

    33

  • B2C

    1980 2000

    (SUNON)

    B2B( )

    2012

    2008

    LED

    B2B B2C

    2015 B2C(

    )

    B2C

    B2B

    B2B

    ( )

    B2C

    CA

    SE

    ST

    UD

    Y

    (0.8 ) (7 )

    iF / (NASA)

    34

  • SOP(

    )

    ( )

    7

    GDP(

    )

    (2017) 7

    (

    )

    LED

    iF

    35

  • CA

    SE

    ST

    UD

    Y

    36

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