Forecast report

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  • why this, why now: The fashion object may have characteristics of functional utility, but in general the acceptance of the object is largely based on qualities other than functional utility.

  • why this, why now: In any given period of time, the current or acceptable fashion objects are subject to and defined by public tastes.

  • why this, why now: The fashion object may contain directly relevant psycho-social characteristics, such as high social visibility or conspicuousness, and high ego-involvement.

  • why this, why now: The fashion object must be a non-permanent object which is subject to change, obsolescence, and eventual replacement by newer objects.

  • why this, why now: The fashion product may represent a luxury rather than a necessity or commodity product.

  • why this, why now: The fashion objects of any given time symbolize the collective tastes of social system members who have adopted the fashion object.