Goodys- Mcdonalds comparison - MBA full time AUEB

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<ul><li> 1. </li></ul> <p> 2. 1970 , . , : 3. : - 4. Franchise (, ) 5. 6. Goodys burger snack/sandwich urger PizzaSnack/ sandwich / EthnicMc Donalds Roma Pizza KFC Pizza HutEverest Dominos Pizza Fan 7. 8. 1975: Grill House - Goodys 1976 1977: 2 Goodys 1 franchise 1978-1984: 1997: 2001: .. 60% Vivartia 2010: . Goodys . 9. Goodys 167 , 1 6 -. casual dining, * . 10. . . , : 11. SWOT Analysis Goodys - Brand name ( Goodys ) (. , ) special channels ( ) 12. Marketing Mix 13. Burgers &amp; HACCP 14. Burgers Sandwiches Junior Goodys Goodys 15. - HACCP 16. Brand name - Logo Goodys , . , , . : , , . 17. : , Good deals: 2011 family Goodys: 25 ( ): , 18. Goodys . , . ( , , , malls, , ) (franchising) Goodys 2011 Goodys DeliveryService 19. , , social media (facebook,twitter) 20. mad , Mad Goodys Playmobil mini Junior 21. , : K , E M I E, . (), SOS rGOODaki Goodys , 22. : . (, , ) : ( ) (,, ) 23. , , , , , : , , -videoclips ( Goodysnet) , / ( , , , .): , : (junior) , , 24. - (.. ) 25. McDonalds fast food 45 30.000 119 1991 2001 60 , 30: , . 26. * , 2008 27. Marketing Mix 28. Burgers snacks Mc HACCPMcDonalds Agricultural Assurance Program MAAP 29. Burger wraps , , Happy Meal - Mc 30. , . , , : , , 31. Brand name - Logo McDonalds fast food Richard Maurice McDonald : golden arches McDonalds : Ronald McDonald : , ( Burger King ), Goodys 32. , "nice surprice", 2 "Mc ", 3,50 1. 33. 30 11 franchise ( ,, . ) drive-in 24 34. slogan: Im loving it : tastes good, is good it tastes sogood because it is Happy Meal: 35. , , Im lovin it . 36. , ( ) 37. : . 38. 39. 23% 88% 40. Goodys McDonalds 41. ..Goodys 2010 45,9 . McDonalds 84 . 20 Premier Capital Goodys 42. &amp; 43. Goodys Goodys Delivery Internet brand equity (Argoodaki, CRM, social media) , , . 44. ! </p>