HENRY SINGER Creating Your Personal Brand. TOPICS OF DISCUSSION 1.Creating your own personal brand 2.Wardrobe assessment 3.Building a wardrobe a. Business.

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    23-Dec-2015

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<ul><li> Slide 1 </li> <li> HENRY SINGER Creating Your Personal Brand </li> <li> Slide 2 </li> <li> TOPICS OF DISCUSSION 1.Creating your own personal brand 2.Wardrobe assessment 3.Building a wardrobe a. Business basics b. Business casual 4.Seasonal trends </li> <li> Slide 3 </li> <li> CREATING YOUR PERSONAL BRAND Who has a strong personal brand? Questions you need to ask: Is there a company dress policy? Is there an industry standard or dress code? Personal networking when are you not at work? What do you want your personal style stay about you? Take cues from the client </li> <li> Slide 4 </li> <li> WARDROBE ASSESSMENT and PLANNING What do I need? What do I own? Should I still wear it? Does it still fit? Wardrobe versus impulse purchase Where do you get advice? How much should I pay? Budget for your wardrobe Sale versus regular price Interest free plans </li> <li> Slide 5 </li> <li> BUILDING A WARDROBE- BUSINESS BASICS Standard Suits (2 to 3) Black/Navy/Charcoal To start choose year round high performance fabrics Separate Jackets (1 or 2) Neutral shades in classic patterns (e.g. small neat patterns) Dress Trousers (2 or 3) Navy, black, or charcoal in pure wool or wool stretch fabrics </li> <li> Slide 6 </li> <li> BUILDING A WADROBE BUSINESS BASICS Dress Shirts (7 10) White, blue and tan solids including one French cuff Patterns (stripes or checks) Neckwear (5 10) Solids, neat patterns, and stripes </li> <li> Slide 7 </li> <li> BUILDING A WARDROBE- BUSINESS BASICS Shoes (2- 3 pairs) Black, chocolate and mahogany Shoe trees Shoe care kit Belts 2-3 coordinating colors for shoes </li> <li> Slide 8 </li> <li> BUILDING A WARDROBE- BUSINESS BASICS Outerwear (1-2 ) Three quarter or full length styles to fit over a suit jacket </li> <li> Slide 9 </li> <li> BUILDING A WARDROBE- BUSINESS CASUAL Suit without a tie Separate jackets Layered knits Collared shirts Dress polo t-shirts Subtle patterned dress pants Seasonal casual pants Dress denim Dress/ casual shoes Casual belts </li> <li> Slide 10 </li> <li> BUILDING A WARDROBE- BUSINESS CASUAL No t-shirts No sweat shirts No fleece No athletic sneakers No casual denim </li> <li> Slide 11 </li> <li> INDUSTRY TRENDS- CLOTHING Suits Shorter &amp; slimmer 2 or 3 button single breasted Dark tonal patterns Subtle pin stripes &amp; checks Jackets Slim styles paired with denim New takes on vintage fabrics Trousers Flat front or single pleat Seasonal fabrics </li> <li> Slide 12 </li> <li> INDUSTRY TRENDS- ACCESSORIES Dress shirts Semi spread collars Higher collar styles Slimmer body lines to match clothing Antiqued striped fabrics/ wallpaper prints/ checks Accents and solids in lilac, blue, pink and earth tones for spring Ties Three widths (7cm/ 8cm/ 9.5 cm) Neat patterns, semi solids, tone on tone patterns </li> <li> Slide 13 </li> <li> REMEMBERYOU CREATE AND CONTROL YOUR OWN PERSONAL BRAND </li> <li> Slide 14 </li> <li> THANK YOU </li> </ul>

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