History of Advertising History of Advertising. History … Advertising – as old as mankind Cave painting / graphics

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    23-Dec-2015

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  • Slide 1
  • History of Advertising History of Advertising
  • Slide 2
  • History Advertising as old as mankind Cave painting / graphics
  • Slide 3
  • Earliest forms 3000 B.C. Egyptians stenciled inscriptions on bricks, pottery, etc. Romans inscriptions on houses, goods arriving from abroad
  • Slide 4
  • India Surnames indicating Profession Gawali,Tambe, Pitale, Sonar, Lokhande, Lohar, Bhatt,Sutar, Raje, Pradhan, Gavandi,Lokhande, Kulkarni, Peshwe, Upadhye, Pujari, Vaidya, Patil, Shimpi, Deshmukh, Mali, Wani, Phule, Saraf, Kumbhar, Koli, Pandit, Munim, Gaighani, Munshi, & so on
  • Slide 5
  • India Kapoor, Chawla, Mehta, Sainik, Shroff, Choudhary, Hakim, Mullah, Maulavi, Kazi, Smith, Carpenter, Gunn, Alphonso, Mason, Taylor, Fisher, Clarke, Baker, Goldsmith Parsee plenty {all wallas} also Engineer, Doctor, Vakil, Dalal, Merchant, Lawyer, & so on
  • Slide 6
  • Earliest forms Town criers Pictures / Sign Boards Symbols Trade mark bricks, pots, jewellery
  • Slide 7
  • Slide 8
  • Early forms Industrial Revolution selling of mass produced goods 1443 Johann Guttenburg - printing 1473 England - John Caxton printing of handbill 14 th & 15 th Century progress world wide in Printing
  • Slide 9
  • Slide 10
  • Slide 11
  • Early forms 1652 Advt. for Coffee 17 th Century weekly newspaper in England called Mecuries - information about the Colonies / transfers news in general
  • Slide 12
  • Slide 13
  • Slide 14
  • Early forms 1702 - 1 st Daily Newspaper in London - The Daily Courant 1704 - 1 st American Newspaper - The Boston Newsletter 1729 - Benjamin Franklin {father of advertising in US } - Pennsylvania Gazette
  • Slide 15
  • Early Advertising 1729 - 1 st Ad Agency in England - James White & Charles Lamb 1841 - 1 st Ad Agency in US - Volney Palmer
  • Slide 16
  • Other Firsts 1904 - 1 st Offset press by American printer, Ira W. Rubel 1982 - The Times - 1 st National Newspaper published by Photographic Typesetting
  • Slide 17
  • Firsts in India 1780 - 29 th Jan. 1 st Newspaper - Bengal Gazette by James Hicky 1790 - Courier, Bombay - advts. in English, Marathi, Gujarathi & Urdu. 1905 - 1 st Advt. Agency B. Dattaram, Girguam, Mumbai
  • Slide 18
  • The 1920s Entry of Foreign Agencies D.J. Keymer gives rise to Ogilvy & Mather, Clarion 1925 - LR Swami & Co., Madras 1926 - LA Stronach, Mumbai National set up for American advertisers 1929 - J Walter Thompson 1 st Multi National Agency
  • Slide 19
  • Radio 1927 Indian Broadcasting Co. 1936 All India Radio 1957 Commercial Advt. Vividh Bharati 1977 1 st FM Chennai 1992 Jallandhar 1993. 15 th Aug. - Mumbai
  • Slide 20
  • The 1930s & Lintas 1930 HLL Lever Inter National Advertising Services 1 st Foreign Brand Lux & Pears 1939 Dalda now generic for any cooking fat 1940 Leela Chitnis, 1 st Indian Actress to model for Lux Soap
  • Slide 21
  • The 1940s 1939 IENS in Calcutta newspaper owners of India, Burma & Ceylon Mid 1970 - became INS 1945 - 1 st PR Dept. by Tata 1945 Advertising Agencies Association of India AAAI 1946 Tom & Bay, Pune 1948 ABC Audit Bureau of Circulation
  • Slide 22
  • The 1950s 1951 - Society of Indian Advertisers 1952 - Society of Advertising Practitioners Late 1950 - Creative Artists Guild - CAG Advertising Club in Cal. & Bombay 1955 - DAVP Govt. Advts. 1956 Press Registrar
  • Slide 23
  • Television 1960 - Delhi - 20 minutes {Twice a week} 1965 - Aug. Entertainment programmes 1966 - Govt. persuade to open up the Broadcasting Media Teesra Rasta - 1 st Soap 1972 - DD, Bombay 1976 - DD separated from AIR 1978 - 1 st Commercial on TV
  • Slide 24
  • Television 1982 - Asian Games, Delhi Colour TV 1 st Colour Advt - Bombay Dying UTV - Pioneers of Cable TV 1984 - 1 st Live Coverage India v/s WI 1985 - 1 st Coloured Soap Hum Log 1986 - 1 st Telefilm Janam 1991 - 1 st Satellite Channel Zee, STAR Gulf War
  • Slide 25
  • The 1990s 1993 - 1 st Advertising School MICA Mudra Inst. Of Com., Ahmedabad
  • Slide 26
  • As of Today Advertising films & Cinema Slides as old as Cinema & Theatres Advertising on the Internet & Web sites 2004 - 1 st Advertising Agency to get ISO Certification Pratisaad Communications, Pune

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