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  • Feature ReportShopperTrendsGetting to know Thai FMCG

    P 5-6

    thailands

    firste-maga

    zine

    iPlus Life in Shanghai Movie Review Photo Quiz! Buzzing Trends Tesco ... and more!

  • Volume 1 | May 12, 2012

    1

    Letter to Editor

    : 15,000 ? ?

    : PPR Review 2555 12,000 15,000

    : ?

    : ( PPR)

    : ?

    : Admin

    Irin.Khandhajavana@nielsen.com

  • Volume 1 | May 12, 2012

    1

    Message from MD

    Le Meridien ... ...

    3 rock staff party NGID

    ( !)

    !

    3 ()

    2

  • 3HR Corner

    Who do you think you are? Traditionalist Boomer Gen-X Millennial

    Generations at Work

    HR 4 (? )

    wheres my bonus?

    the competitor is paying me more

    how is my resumeenhanced?

    why should I staywith you?

    loyalty to the company

    wait for your chance

    good work willeventually be rewarded

    you are a partof our five yearstrategy

  • 1950

    The "By the Book" Generation:

    1950 - 1970

    The Change the world Generation:

    ,

    1971 - 1985

    The I Generation:

    Global citizenship

    1985

    The "Multi" Generation:

    The period of time you were born in

    Generation motto

    Traditionalist Boomer Gen-Xer Millennial

    HR Tips!

    Simply Excellent Award!4

    HR

    Link https://recognition.octanner.com/nomination/nielsen

    Simply Excellent Award link

  • 5BASES Corner Letter from Shanghai BASES Girl

    Prim Hongladarom

    Life in Shanghai BASES Shanghai 2

    Shengjianbao

    2

    Lujiazui Financial District

  • SHANGHAI6

    events update

    1 The Bund Huangpu Lujiazui

    Financial District 2

    2

    Best,Prim

    Shenjiang

    The Bund

    Xiaolongbao

  • 7Practices 101

    StandardizedSpecialized

    Limited

    CustomizedAd-hocFlexible

    Today

    Tomorrow

    Structured with flexibilittyDeeper/broader understanding

    Integrated & FamousSimplified

    practiceinn vationn v

    Innovation Innovation (Practices )

    Practice ? Practice

    !

    5 :

    Innovation, Brand Health/Social, Marketing Effectiveness,

    Shopper, Cross-Platform Audience Measurement.

    Innovation BASES; Brand

    Health/Social CR Watch;

    Marketing Effectiveness CR, Watch, AAC

    ; Shopper RMS, CR,

    CPS; Cross-Platform Audience Measurement

    Watch

    Practice

    Innovation Practice ? Innovation Practice

    Innovation Practices

    Innovation Practices Distinctiveness : Relevance : Category Impact : Robust Process : Endurance :

    Innovation Practice ? Innovation

    BASES+CR Innovation Practice Innovation Practice?

  • SH PPER TRENDS

    ShopperTrends FMCG

    Feature Report

    SHOPPER

    ShopperTrends FMCG

    SH PPER TRENDS

    8

  • Feature Report

    65.9

    60.6

    54.6

    44.8

    34.4

    1980 19901960 1970 2000 2010

    26.3

    +31%

    +30%

    +22%+11%

    +9%

    Thailand DemographicPopulation (Mil. Person)

    Average Household Size

    2000

    3.9

    3.2

    2010

    Urb

    an

    2.9

    3.4

    Rura

    l

    BKK

    2.83.0 3.0

    Cent

    ral

    Nor

    th

    Nor

    thea

    st

    3.5 3.4

    Sout

    h

    Average Household Size (2010)

    Thailand Sociology ChangesShrinking household size

    source: Thailand national statistic oce

    9

    1960-1970

    31% 9%

    2000-2010

    2.8

    3.5

  • Feature Report

    Thailands Convenience Store: Value Share and Number of Store

    Value % Share of trade

    Number of Convenience store

    2001

    3,250

    2005

    5,026

    2010*

    8,169

    2011*

    2001 2005 2010* 2011*

    9,052

    8 1118 20

    3031

    29 29

    62 69 66 64

    Convenience Store

    Super Hyper Market

    Traditional Trade

    50%

    2001 3250

    9052

    (?)

    Thailand Sociology ChangesCentralize & Urbaniaztion

    North

    Northeast

    % Urban Population

    % of Population

    29% (Y2000)

    44% (Y2010)

    Central

    Bangkok

    South

    Urban

    Urban

    Rural

    19

    2000 2010

    18

    23

    2000 2010

    38

    15

    2000 2010

    15

    34

    2000 2010

    29

    10

    2000 2010

    23

    10

  • Feature Report

    Thailand: Sales Value% Growth(2010 vs. 2011)

    35 -7-6-6

    -5-5

    -5-4

    -3-2-2

    -2-2

    -1-1

    -1

    2927

    242322212121

    19181717

    16

    15

    PAPER WIPE

    HAIR COLORING

    SEASONED SEAWEED

    RICE PORRIDGE & SOUP

    COOKING OIL

    BREAD SPRED

    READY TO DRINK TEA

    CHOCOLATE

    RATICIDE

    AIR CARE

    DISPOSABLE DIAPERS

    TONIC FOOD DRINK

    PORE PACK

    SPIRITS

    CONDOM

    CONDENSED MILK

    FUNCTIONAL DRINK

    TALCUM POWDER

    NON DAIRY CREAMER

    TOILET SOAP

    SPORTS DRINK

    SOFTDRINK

    PREPACKED RICE

    FABRIC STARCH

    DISH WASHING

    LAUNDRY BLEACH

    MOUTH FRESHENER

    DETERGENT

    CUP YOGHURT

    CHEWING GUM

    Top 15 Bottom 15

    6.85.3

    0.9

    5.36.9

    0.52.1

    4.96

    7.2

    1.7 2.4

    8.6

    12.9

    10.58.0

    7.8

    11.511.0

    10.2

    -1

    6.8

    -8,890 MB*

    -1,630 MB*

    -570 MB*

    6.8

    -2.6

    Thailand FMCG: Sales Value % Growth YA

    *Sales lost compared to MAT Sep 11 growth

    Source: Nielsen Retail

    MAT Sep11 Oct-11 Nov-11 Dec-11

    Total Thailand Greater Bangkok Central North Northeast South

    North

    Northeast

    Central

    Bangkok

    South

    Sep 11

    Oct 11

    Nov1 1

    Before Flood

    During Flood

    After Flood

    Before Flood

    Before FloodDuring Flood

    After Flood

    Central GBKK

    Total Sales Lost -11,090 MB

    11

    11090

    2011

  • Feature Report

    MainShopper

    57%

    KeyInfluencer

    43%

    75%

    GENDER

    Females Males

    AGE

    1222

    15

    26 25

    25%

    15-24 25-34 35-39 40-49 50-65

    24%

    76%

    +1% YA

    +2% YA

    2722

    1020 21

    15-24 25-34 35-39 40-49 50-65

    ?

    3.32011

    Base All supemarket Hypermarket (2010 n1900, 2011 n-1900)

    20103.1

    3.43.1

    17.117.7

    16.114.5

    14.513.7

    12.310.4

    5.54.0

    3.09.0

    1.61.4

    1.31.6

    1.02.4

    0.81.4

    0.52.5

    Hypermarkets

    Supermarkets

    Traditional Grocery

    Wet Markets

    Convenience Store OUTSIDE petrol

    Vegetable Vender

    Convenience Store

    Weekend Market

    Department store

    Personal care

    Central Shopping

    Health Supermarket Special Outside

    Community Mall

    Average Frequency of Visit per Month

    12

  • 1Feature Report

    ? () "" ?

    : ...

    ?

    Organic food

    Environmentallyfriendly/energysaving products

    Fair trade products

    Whatever it costs

    Even if more than any otherbrand

    Even if costs a lot more thancheapest brand

    Even if costs a bit more thancheapest brand

    Only if costs same as cheapestbrand

    Wouldnt buy at all

    Dont know

    2012 trend

    13

  • Top Rank!? RM FMCG 3 Boonrawd Brewery, TTM Thai Beverage

    Summary

    loyalty

    ?

    !

    Want to know more?

    For more details.Contact : Alan (6304), Jing (6060) Husin (6030)

    1 Boonrawd Brewery Co.,Ltd.2 TTM3 Thai Beverage PLC4 Unilever Thai Trading Co.,Ltd.5 Other Manufacturer6 Nestle (Thai)7 PMI8 Pepsi-Cola (Thai) Trading9 Coca-Cola Co.,Ltd.10 Ajinomoto (Thailand) Co.,Ltd.

    -

    -

    -

    -

    -

    -

    -

    Sales Value Ranking based on Nielsen Categories Coverage

    Source Nielsen Retail Index

    14

    Feature Report

  • *All pages are official pages for Thailand

    = ? "" ?

    RMS Corner

    Smirnoff172,970 likes

    Lays289,425 likes

    Pepsi836,339 likes

    Twisties227,420 likes

    Ichitan592,825 likes*New Brand!

    MaybellineNY 114,854 likes

    *Growth not available at Total Thailand level

    Johny Walker170,259 likes

    Sor Bor Mor(Benmore)

    126,719 likes

    Pantene93,673 likes

    Sunsilk112,602 likes

    Note: bubble size = no. of likesRelative GrowthMAT Apr12

    Hi

    Lo

    -->

    15

  • How Did Top 10 Brands on Facebook Thailand Performed Lately?

    ()

    Source: 1) Nielsen Retail Index, data ending April 20122) Socialbakers. (June 8th, 2012). Top Facebook Pages with the Most Momentum in Thailand.Retrieved from http://www.socialbakers.com/facebook-pages/brands/thailand/

    :

    lets scan

    CPS

    CPS social media Facebook

    group panelist

    MobileScan

    MobileScan

    MobileScan CPS

    HomeScan

    MobileScan

    16

  • RS Corner Tesco Tesco Tesco. ?

    Jack Cohen 1919

    90

    14 6,000

    3

    1998 CP

    1,100

    17

  • RS Corner