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<ul><li><p>INDIAN PUMP MANUFACTURERS ASSOCIATION (IPMA)</p><p>National Workshop on Agricultural Demand Side Management (AgDSM)</p><p>Presentation on Indian Pump Industry 2016</p><p>ByBharat B. Patel, President</p><p>Indian Pump Manufacturers Association (IPMA)</p><p>Organized by:EESL, New Delhi</p><p>Monday, 18 January 2016</p><p>W</p><p>E</p><p>L</p><p>C</p><p>O</p><p>M</p><p>E</p><p>W</p><p>E</p><p>L</p><p>C</p><p>O</p><p>M</p><p>E</p></li><li><p>Background of agricultural pump industry in India</p><p>Growth of agricultural pump industry in India in past</p><p>Present and future production capacity of agricultural pumpIndustry in India</p><p>Scenario of energy efficient pump sets production inIndia</p><p> Capacity of producing energy efficient pump sets in India</p><p>Achievements of Indian pump industry in R&amp;D; etc.</p><p>TOPICS TO BE COVERED</p></li><li><p> IPMA was established in 1951 </p><p> No. of IPMA member 120 nos.</p><p> Total turnover of pump industry : Rs. 20,000 cr.- IPMA members Rs. 11,000 cr.- Non-IPMA members Rs. 9,000 cr.</p><p>INDIAN PUMP INDUSTRY SCENARIO 2016</p><p>Product No. of licenses </p><p>registered under </p><p>BIS (as on </p><p>16.01.16)</p><p>No. of brands </p><p>under BEE</p><p>(as on 16.01.16)</p><p>Submersible pumpsets (IS 8034) 617 264</p><p>Openwell Sub. Pumpsets (IS 14220) 292 91</p><p>Electric Monoset Pumps (IS 9079) 114 10</p></li><li><p>Agriculture43%</p><p>Irrig. WS6%</p><p>Domestic30%</p><p>Industrial13%</p><p>Misc.8%</p><p>4</p><p>SECTORWISE DEMAND OF PUMPS IN INDIA</p></li><li><p>BACKGROUND AGRO PUMPS IN INDIA</p><p> The agriculture pump market in India is valued at about INR8600 cr. in 2014-15, and is expected to grow @ 7 to 8 percentannually.</p><p> Agro pumps growth depends on Govt policy and investments Star labeled and solar pumps being at focus</p><p> Due to Erratic monsoon climate and scarcity of water acrossareas in the country, govt and manufacturers have to worktogether for agricultural growth of the country</p><p> Fluctuations in ground water level is also increased demandof agricultural pump set in the market</p><p> Rising population &amp; urbanization boosts the demand forpumps in the market</p><p> Healthy economic outlook also motivates the growth of theIndian pumps industry</p><p> More than 600 manufacturers at large, medium and small scale</p></li><li><p>GROWTH OF AGRICULTURAL PUMP INDUSTRY IN INDIA </p><p> In spite of several challenges, Pump manufacturers in India arecontinuously improving to enhance productivity, quality and service.</p><p> There are lot of engineering expertise in pump manufacturing , sothat we are able to offer a wide variety of very efficient products,from renowned manufacturers.</p><p> Market for the Energy Efficient Agriculture Pumps Growing becauseof the 5 star rating promotion and subsidy benefits given tofarmers with new connection.</p></li><li><p> Water shortage Due to unreliable monsoons, deep ground water level will fluctuate and it increase shortage of water</p><p> Electrification in Rural Areasit will boost the requirement of agricultural pumpsets</p><p> Availability of agricultural landTendency to convert wasteland to cultivating land</p><p> Price sensitivityThough price sensitivity remains high, customers awarenessincreased towards quality and energy efficient products</p><p> Costs of raw materialsIncreasing raw material costs (e.g. copper, aluminium, steel) impact pump prices</p><p>GROWTH OF AGRICULTURAL PUMP INDUSTRY IN INDIA </p></li><li><p>CHALLENGES TO AGRICULTURAL PUMP INDUSTRY IN INDIA </p><p> Most unpredictable business hence difficult to maintaininventory specially to MSMEs</p><p> Different site conditions in different states w.r.t. voltageband, water level, quality of water, etc.</p><p> Poor selection of the pump sets with respect to head anddischarge and poor maintenance</p><p> Approval Process for standards and Departmental approvals ,varies from department to department and State to state.</p></li><li><p>PRESENT AND FUTURE PRODUCTION CAPACITY OF AGRICULTURE PUMP INDUSTRY </p><p>Summary of Production Capacity</p><p>Product TypeStar rated </p><p>pumps</p><p>Approx. </p><p>production / </p><p>year</p><p>Total </p><p>present </p><p>capacity </p><p>(Approx.)</p><p>Monoset Pumps 1 L3.5 L 3 Ph</p><p>9 L 1 Ph</p><p>7L 3 Ph</p><p>18 L 1 Ph</p><p>Openwell Submersible </p><p>pumps 1.25 L 3.5 L 7 L</p><p>Submersible Pumps 1.5 L 9 L 19 L</p><p>Note : Production Capacity can be increased by investment of nominal capital and man power</p></li><li><p>FUTURE REQUIREMENT OF AGRICULTURAL PUMPSET IN INDIA</p><p>REGIONWISE POTENTIALITY OF SUBMERSIBLE PUMP IN INDIA</p><p>REGION STATE IN REGION POTENTIALITY IN QTY.</p><p>NORTH INDIA</p><p>HARYANA 175000UTTAR PRADESH 150000PUNJAB 137500HIMACHAL PRADESH 25000JAMMU AND KASHMIR 12500TOTAL - A 500000</p><p>SOUTH INDIA</p><p>ANDHRAPRADESH 150000KARNATAKA 125000TAMILNADU 87500KERALA 25000TOTAL - B 387500</p><p>WEST INDIA</p><p>RAJASTHAN 150000MADHYAPRADESH 137500GUJARAT 137500MAHARASHTRA 125000CHHATISGARAH 75000TOTAL - C 625000</p><p>EAST INDIA</p><p>WEST BENGAL 112500JHARKHAND 75000BIHAR 75000ORISSA 75000AASAM 25000TRIPURA/SIKKIM 12500NAGALAND/MEGHALAYA 12500TOTAL - D 387500TOTAL A+B+C+D 1900000</p><p>NOTE - ABOVE SUBMERSIBLE PUMP POTENTIALITY COVERED 3" TO 10" DIA. BOREWELL SUBMERSIBLE PUMP</p></li><li><p> According to Ministry of Agriculture it accounts for 14% of Indias </p><p>GDP Project Details</p><p> India`s Agriculture sector consumes about 140 billion units a year </p><p>which is equivalent to around 18% of total National electricity </p><p>consumption of India </p><p> The average efficiency level of in-efficient non-star rated pump sets </p><p>are in the range of 25%-30% </p><p> Efficiency level of star rated energy efficient pump sets is 40%-45% </p><p> Potential of 20% savings is estimated by mere replacement of in-</p><p>efficient pump sets with star rated pump sets </p><p>SCENARIO OF ENERGY EFFICINT PUMPSET IN INDIA</p></li><li><p>SCENARIO OF ENERGY EFFICINT PUMPSET IN INDIA</p></li><li><p>LIST OF STAR RATED PUMP MANUFACTURERS IN INDIA HAVING MORE THAN 100 STAR </p><p>RATED MODELS</p><p>TOTAL MANUFACTURERS OF STAR RATING MODELS AS PER IS 8034 IN INDIA : 266 NOS.</p><p>SR.NO. COMPANYTotal Star Rated Models (Nos.)</p><p>1 VARUNA 3282 PLUGA 2393 WATERMAN 2294 U-NEEL 2275 CROMPTON GREAVES 1916 AMRUT 1817 C.R.I.PUMPS 1708 TEXMO 1679 MBH PUMPS 148</p><p>10 SHAKTI 14611 FALCON 13812 OSWAL 13513 CHETAN 12414 SILVER 12115 UNNATI 10716 ANGEL 100</p><p>Source : BEEs website (as on 21.12.2015)</p></li><li><p> In 100 mm borewell dia. submersible pumpsets, mass productiontechnologies with noryl impellers</p><p> Innovation and cost effective manufacturing of Investment Castingand Fabricated stainless steel Pumps to increase the pump efficiency.</p><p> Development of 50ft and 60ft head per stage pumps. Understanding the Voltage conditions and design pumps as</p><p>per customer requirements Burnishing process started to reduce friction losses in</p><p>motor and hence to increase motor efficiency Solar pumping system for farming Submersible DC motors are developed for Solar Application Sea water pumping system for power generation Specialized pumps for Oil and Natural Gas Sector,</p><p>Mining and Metal Ore refining sector, Steel, etc. Sewage and waste water pump solutions in India</p><p>ACHIEVEMENTS OF INDIAN PUMP INDUSTRY IN R&amp;D</p></li><li><p>Production capacity of producing energy efficientagriculture pumpset : 50 lakhs pumpset per year</p><p>IPMAer means;</p><p>Innovator, who sets new trends</p><p>Power conserver of the nation</p><p>Manufacturers of the pump of highest quality</p><p>Abiders of good engineering practices</p><p>CAPACITY OF PRODUCING ENERGY EFFICIENT PUMPSET AND ACHIEVEMENT IN R &amp; D</p></li><li><p>Proposed MethodologyBy</p><p>Indian Pump &amp; Manufacturers Association (IPMA)</p><p>For successful implementation of Ag-DSM Project</p><p>Ag-DSM - Pumping Program</p></li><li><p>Present Scenario of Agriculture Pumping</p><p> There are 2.1 Crore electrified pumps in India, being used for agricultureand consuming 92.33 Billion units energy every year, contributes approx22% of total electricity consumption of India.</p><p> Energy Saving potential in Agriculture Pumps is approx 27.79 Billion Units. At present Farmer is getting electricity either free or on very low cost (Flat</p><p>Rate or Rs. 1 to 1.5/Unit) and thats why farmer is not interested toimprove efficiency of Pumps.</p><p> Even after very low tariff or on flat rate there is huge theft of electricity inagriculture.</p><p> The present average efficiency of the pumps installed is approx 22 to 30% There are two major reasons of pumping inefficiency the first one and</p><p>most important is selection of pump set (Head and Discharge combinationin terms of pump stage and model) and second one is inefficientcommercial pumps.</p></li><li><p>Pump Life Cycle</p><p>Pump Capital cost, 5%</p><p>Maintinance cost, 5%</p><p>Electrcity Cost, 90%</p><p>% Cost During Life Cycle</p><p>Pump Capital cost</p><p>Maintinance cost</p><p>Electrcity Cost</p></li><li><p>Present Ag-DSM Methodology The present Ag-DSM Projects invites bids from either Manufacturer or</p><p>ESCO Company, for the Design, Manufacture, Supply, Dismantling &amp;Installation of 1,00,000 nos. of Agriculture Pumps with 1 Year Warrantyand 4 to 5 years Repair &amp; Maintenance.</p><p>Having Competencies to Manufacture Energy Efficient Pump</p><p>Not Having Team to Manage Projects and 5 Year Maintenance</p><p>High Cost for 5 Year Maintenance </p><p>Only Manufacturer</p><p>Cost of Pump Becomes High</p><p>Investment of Product and services is Difficult</p><p>Difficult to Find out all Kind of required Pumps</p><p>Only ESCO</p><p>Company</p></li><li><p>Proposed Methodology-1</p><p>EESL</p><p>ESCO (Execute the Project , </p><p>establish the saving, and remote monitoring of EE </p><p>Pumps)</p><p>Manufacturer(Rate contract With EE Pump </p><p>Manufacturer)</p></li><li><p>Proposed Methodology-1Step-1</p><p> By this No. Of Manufacturer will BID and PMC will getcompetitive price and required quantity at any time,which reduce the lead time of project execution.</p><p>EESL Will Float a Tender</p><p> For The Empanelment of EE Pump Manufacturer</p><p> Rate Contract will be done with No. of Manufacturer </p><p> For EE Pump with Controller with Defined Specifications &amp; One year standard warranty only</p><p>Payment to the Manufacturer</p><p> 70% Payment will be made after supply of Pumps </p><p> 20% After achieving of Required efficiency/Results</p><p> 10% after successful completion of warranty period of one year</p></li><li><p>Proposed Methodology-1Step-2</p><p>Option 1</p><p>Separate Tender for ESCO Based On Per site Cost </p><p> Tender will be awarded based on less cost per site</p><p> Selection, Installation and Maintenance of EE Pumps </p><p> Achieve and sustain efficiency/saving</p><p> Establish and Maintain Remote Monitoring system </p><p>Payment to the ESCO Company Per Site Basis</p><p> Fix Cost Per site Basis</p><p> 60% After success full Installation and achieving the efficiency/saving </p><p> 10 % after Establishment of Remote Monitoring system</p><p> Balance 6% each year after success full completion, for 5 years </p></li><li><p>Proposed Methodology-1Step-2</p><p>Option -2 </p><p>Separate Tender for ESCO Sharing Basis </p><p> Tender will be awarded, who offer higher sharing to the EESL</p><p> Selection, Installation and Maintenance of EE Pumps </p><p> Achieve and sustain efficiency</p><p> Establish and Maintain Remote Monitoring system </p><p>Payment to the ESCO Company Sharing Basis b/w EESL and ESCO Based on Tender </p><p> 50% on deemed saving approach after achieving of efficiency/Saving and establishment of Remote Monitoring system </p><p> Balance 10% each year after successful completion of a year for 5 years</p></li><li><p> This will be responsibility of the EESL to float tenders,investment, take payment from concerning DISCOM,awareness among farmers and other related issues.</p><p> EESL/ESCO Shall also establish a common portal on whichManufacturer will provide the detail of star rated pumpswith head and discharge with lead time of supply, so thatESCO Can select the pumps from them, as well as entireproject shall be updated on the same at each step.</p><p> By the remote monitoring system transparent data ofpower consumption can be obtain, further remote access(ON/OFF) of the pump through mobile may also beprovided to farmer, farmer may also send complain throughthis.</p><p>Proposed Methodology-1</p></li><li><p>2nd ProposalAGDSM-WITH SOLAR PUMP</p><p> AGDSM/ESCO Model For Solar Pump, will be workable for any Bidder with 6 years pay back and working Life for 20 Years.</p><p> Consideration for ESCO-Solar Pump Model</p><p> Subsidy of 30% (Central Government) for Capital Investment</p><p> Power cost for Rs. 7/Kwh (After saving can be supplied to Industrial customer.</p><p> Interest On Capital 12.5%</p><p> Detail Calculation ESCO SOLAR</p><p>AGDSM ESCO WORKING WITH SOLAR PUMP.xlsx</p></li><li><p>Benefits of Solar Based ESCO</p><p> No capital investment to Generate Power plant and Transmission and Distribution Infrastructure which cost Rs. 30 to 40 Million Per MW, and approx 20 Million Per MW for T&amp;D.</p><p> Life span of Solar Module is 25 Years, project can be design for 20-25 years.</p><p> No chances of Theft, Losses during T&amp;D</p><p> For Farmer, reliable electricity during Day Time, However in conventional electricity farmer get it mostly during Night Time</p><p> The saved electricity can be supplied to Industries.</p><p> Need not to constant monitoring for energy saving achieved</p><p> Additional Benefits can be taken By connecting Grid to obtain the power generated during non agriculture season.</p></li></ul>


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