Isobar TH - Digital update (Mar 23-29)

  • View
    218

  • Download
    6

Embed Size (px)

DESCRIPTION

Bringing People and Brands Together Like Never Before.

Transcript

  • 23 29 M A R

    D i g i t a l N e w s U p d a t e

  • M A R 27

    Thumbsup

    http://thumbsup.in.th/2012/03/samsung-seoul-in-love-galaxy-tab-7/ Samsung (Seoul In Love) Samsung Galaxy Tab 7.7

    1.5 1 Samsung Galaxy Tab 7.7

    VDO link http://www.youtube.com/watch?feature=player_embedded&v=vUi3409ufs4

    1

    D i g i t a l L o

    c a l

  • M A R 29

    Campaignasia

    http://www.campaignasia.com/Article/295432,opinion-facebook-strengthens-commitment-to-consumers-and-marketers.aspx Reach Generator: Significantly more reach Your content and your ads are now the same, appear in four places: Newsfeed, right-hand side, mobile newsfeed

    and the logout page. The lines between what they refer to as paid, owned and earned media started to blur. Brand Timelines: Have a more personal relationship with their target market.

    2

    D i g i t a l

    G l o

    b a l

    Facebook advertising platform: better engagement and exposure

  • M A R 29

    Campaignasia

    http://www.campaignasia.com/Article/295437,foursquare-aims-to-be-more-than-a-location-based-game-with-explore.aspx Foursquare's extensive database and social media features can base recommendations on where fellow Foursquare

    buddies have been, and on places and lists that the user follows. Foursquare has no plans to charge brands for the services it currently offers, but will instead add an additional level

    of premium services that it can monetize. Foursquare wants to transition from a game to a social research tool that users turn to as their go-to guide and

    reference.

    3

    D i g i t a l

    G l o

    b a l

    Foursquare aims to be more than a location-based game with 'Explore'

  • M A R 28

    Digitalbuzzblog

    http://www.digitalbuzzblog.com/samsung-dual-world-3d-projection-face-mapping-on-people/ Explore Your Dual World launched as a way to be a little different for a new Samsung phone that supports dual sim

    cards. Real persons face becomes the canvas for the projections VDO link http://www.youtube.com/watch?feature=player_embedded&v=9wBxf-NIbbI

    4

    D i g i t a l

    G l o

    b a l

    Samsung: 3D Projection Face Mapping

  • M A R 28

    Marketingoops

    http://www.marketingoops.com/digital/social-media/-colourdna--pinterest-/ colourDNA colourDNA DNA Tag Tag DNA

    VDO link http://www.youtube.com/watch?v=MdPL4pDj_dw&feature=player_embedded

    5

    D i g i t a l

    G l o

    b a l

    colourDNA

  • M A R 27

    http://digital-stats.blogspot.com/2012/03/chrome-was-worlds-most-used-browser-on.html Chrome temporarily slid ahead of IE with a share of just over 32%. Mozilla has only seen a drop of about 5% while IE is down more than 10%

    6

    D i g i t a l

    G l o

    b a l

    Chrome was the world's most used browser on March 16th Digital-stats

  • M A R 27

    http://www.marketingoops.com/digital/social-media/twitter-social-media/sme-advertising-amex/ Twitter Adwords SME American

    Express VDO link http://www.youtube.com/watch?v=3e5H9b9IM_Q&feature=player_embedded

    7

    D i g i t a l

    G l o

    b a l

    Twitter !

    Marketingoops

  • M A R 27

    Thumbsup

    http://thumbsup.in.th/2012/03/nfc-challenge-for-google/ ISIS Multi-payment card NFC (Near Field Communications) : ISIS HTC, LG, Motorola, Samsung Sony Ericsson : Verizon, AT&T T-Mobile :VISA :ISIS Gemalto Trusted Service Manager

    (TSM)

    8

    D i g i t a l

    G l o

    b a l

    ISIS: Multi-payment card

  • M A R 27

    Veedvil

    http://www.veedvil.com/ad-infographic/rebrief-by-google/ 4 Coco-Cola, Volvo, Alka-Seltzer Avis 2012 18 Brief 4 Brief Video link http://www.youtube.com/watch?feature=player_embedded&v=vPDnZoJiwA4

    9

    D i g i t a l

    G l o

    b a l

    Re:Brief Google

  • M A R 27

    Thumbsup

    http://thumbsup.in.th/2012/03/baidu-search-engine-on-ios-in-china/ iOS Baidu Baidu 78.3% Google 16.7% Apple

    10

    D i g i t a l

    G l o

    b a l

    Baidu iOS

  • M A R 26

    PSFK

    http://www.psfk.com/need-to-know-sxsw-interactive Co-sharing : Digital media is allowing people to trade items , places and favors with one another Me-TV : Personalized TV experiences, programming recommendation Social pairing : Strangers with similar interest are being connected through smart services. Sonic interface : Incorporate sonic-recognition technologies, use audio cues Game for good : Gamers use their skill to do social good improving health, raising funds

    11

    D i g i t a l

    G l o

    b a l

    Five digital trends

  • M A R 26

    Digitalbuzzblog

    http://www.digitalbuzzblog.com/infographic-the-value-of-social-loyalty/ SimpliFlying conducted a study on how frequent travellers (who travel at least five times a year) use social media and there are some interesting take outs: Almost 90% of frequent flyers use Facebook regularly Over 65% of these users Like at least one airline on Facebook Over 80% of frequent fliers want to earn loyalty points by recommending the airline to a friend 72% of frequent fliers would join a social loyalty program

    12

    D i g i t a l

    G l o

    b a l

  • M A R 26

    Digital-stats

    http://digital-stats.blogspot.com/2012/03/people-who-engage-with-social-media.html Social TV - the act of connecting with people via social networks while watching television. 58% of heavy engagers in Social TV (more than 10 times a week) watch more live TV because they need to be part of

    the conversation in real-time. Social TV has also made these viewers into more active consumers and influencers.

    13

    D i g i t a l

    G l o

    b a l

    social interaction while watching TV =

    Social TV

  • M A R 25

    Digitalbuzzblog

    http://www.digitalbuzzblog.com/buy-chocolate-with-a-facebook-pledge/ The Anthon Berg Generous Store has introduced a new way to buy your chocolate gifts without the need for any

    cash, you simply pay with the promise of a good deed toward a person you care for. Instead of a cash register, the store uses iPads where people can log in to Facebook and post their promises to the

    profiles of both the giver and receiver of the generous deed. VDO link http://www.youtube.com/watch?feature=player_embedded&v=_cNfX3tJonw

    14

    D i g i t a l

    G l o

    b a l

    Buy Chocolate with a Facebook Pledge

  • M A R 24

    Marketingoops

    http://www.marketingoops.com/digital/social-media-marketing-digital/facebook-ad-unit-size/ 135 () >> 90 () 11080 pixel () 9972 19% () 1 2 3 7 ! scroll bar

    15

    D i g i t a l

    G l o

    b a l

    Facebook (ad unit)

  • M A R 23

    Adverblog

    http://www.adverblog.com/2012/03/23/is-this-the-smartest-brand-use-of-pinterest-yet/#more-11881 A Pinterest campaign for Kotex dubbed Womens Inspiration Day Targeting 50 influential Pinterest users, taking the time to understand what they pinned and therefore what

    interested them. Then for each of the influencers they created a customized gift box based on their pins and send to them. VDO link http://www.youtube.com/watch?feature=player_embedded&v=UVCoM4ao2Tw

    16

    D i g i t a l

    G l o

    b a l

    Is this the smartest brand use of Pinterest yet?

  • M A R 23

    Digital-stats

    http://digital-stats.blogspot.com/2012/03/searches-from-ios-devices-account-for.html As Siri takes a bigger role in iOS, customers will increasingly use voice-assisted search instead of mobile search. Siri doesnt use just Google for search; it can pull information from Bing, Wolfram Alpha and other mobile services. Google estimates that mobile is about 20% of all paid search items and iOS is likely the biggest contributor.

    17

    D i g i t a l

    G l o

    b a l

    Searches from iOS devices account for 60% of mobile searches in the US