Local Brand & Global Brand

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  • 1. 53441218 53441220 54431701 54431705 54431706 54431709

2. Levis. Originaljeans. OriginalpeopleDescription of businessAMERICAS FINEST OVERALL SINCE 1850AMERICAS FINEST JEANS SINCE 1950 3. Convenience Products1) Youth2) Rural4Ps Of Levis : Product 4. 4Ps Of Levis :Price Type Levis Man : Straight 1799 - 6990Boot cut 2299 - 3200Narrow 2399 - 5300Pencil Fit 2799 - 7200Levis Women : Capris (Denim) 2199-3299Capris(Cotton) 1899-2499Boot Cut 2199 - 2899Straight 1699 - 2299Narro 2599 - 3799Pencil Fit 2999 - 4199Slim fit 2499 - 34 99 5. Department Store 135 Outlet 26 4Ps Of Levis :Place 6. Above The Line1) Digital Marketing2) Campaign4Ps Of Levis : Promotion 7. History of Mc Jeans25542543 225482546 1Description of business 8. Basic :Basic : 595 - 1495595 - 1495 Original ClassicOriginal Classic 3535 4Ps Of Mc Jean s : Product &Price 9. Fashion 1595 1995 Youth Trends 25-35 Right Tack 15-25 4Ps Of Mc Jean : Product & Price (Co 10. Department Store & Modern Trade : 233 103 * 13 255397 26 7 Outlet : 3 4Ps Of Mc Jeans : Place 11. Campaign4Ps Of Mc Jeans : Promotion 12. .() Event (Campaign)4Ps Of Mc Jeans : Promotion(Cont.) 13. Event (Campaign) ThaitayTen Linkin Park4Ps Of Mc Jeans : Promotion(Cont.) 14. Brand Royalty Brand Awareness SWOTanalysisStrengths 15. SWOT analysisWeaknesses 16. Business for Social ResponsibilitySWOT analysisOpportunitiesGreen Innovation Fashion 17. SWOT analysisThreats 18. SYouth : 17-30 Youth : 17-30 Rural : 25-40 T - 17-30 25-30 PMass PremiumSegmentation , Targeting , Positioning 19. SWOT analysisStrengths 35 300 20. SWOT analysisWeaknesses Brand 21. SWOT analysisOpportunities FashionSocial Network 22. SWOT analysis MassMultiplemarketThreats 23. S Kids 6 14 Original Classic 35 Youth Trends 25 - 35 Light tack 15 - 25 T - 25-35 - 15-25 P Mass PremiumSegmentation , Targeting , Positioning 24. BCG MATRIX 25. Rivalry Among Current Competitors() 6,000 3,000 ( , ) Industry Analysis (FiveForce) 26. Bargaining Power of Suppliers:() , , , Suppliers Industry Analysis (FiveForce) 27. Bargaining Power of Suppliers:() Mc Jeans Industry Analysis (FiveForce) 28. Bargaining Power of Customers:() , Industry Analysis (FiveForce) 29. Threat of Substitute Products or Services:() () Industry Analysis (FiveForce) 30. Threat of Substitute Products or Services:() () Industry Analysis (FiveForce) 31. Threat of New Entrance:() , ()Industry Analysis (FiveForce) 32. Growth Strategies (Horizontal Integration) Corporate Strategies 33. Corporate Strategies Relationship Marketing (CRM) 50,000 34. Product Strategy Brand ManagementLevis. Original jeans. Original people.www.levismagazine.com 35. Band Loyalty Digital Marketing Brand ManagementProduct Strategy Levis 36. Customer Social Responsibility CSR- - Green Innovation 37. Business StrategiesLow Cost LeadershipDifferentiation 38. Corporate Strategies Growth Strategies ( Horizontal Integration ) Accessories 39. Corporate Strategies Brand Management Sponsor AF6 ... Mc 40. Corporate Strategies Relationship Marketing Social Fan Page Best design never die contest Concert 41. Corporate Strategies CSR 42. Business Strategies Low Cost Leadership 1,200 -1,800 43. Business Strategies Focus 44. Business Strategies DifferentiationTechnology 80 45.