Marketing Management CH11 應付競爭 中興大學行銷學系 黃文仙. CH11 本章內容  競爭力量  確認競爭者  分析競爭者  市場領導者的競爭策略  市場挑戰者策略  市場跟隨者策略  市場利基者策略.

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    19-Dec-2015

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  • Marketing Management CH11
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  • CH11
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  • Michael Porter
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  • 1.
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  • 2.
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  • (industry) (industry)
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  • 1. 1. (pure monopoly) (oligopoly) (monopolistic competition) (pure competition)
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  • vs. vs.
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  • (strategic group) (strategic group) 1. 2. 3.
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  • (share of market) (share of mind) (share of heart)
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  • 1. 1. 2. 2. 3. 3.
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  • 1.
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  • 2.
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  • 3.
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