Marketing Management CH11 應付競爭 中興大學行銷學系 黃文仙. CH11 本章內容  競爭力量  確認競爭者  分析競爭者  市場領導者的競爭策略  市場挑戰者策略  市場跟隨者策略  市場利基者策略.

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    19-Dec-2015

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Slide 1 Marketing Management CH11 Slide 2 CH11 Slide 3 Michael Porter Slide 4 1. Slide 5 2. Slide 6 3. Slide 7 4. Slide 8 5. Slide 9 (industry) (industry) Slide 10 1. 1. (pure monopoly) (oligopoly) (monopolistic competition) (pure competition) Slide 11 vs. vs. Slide 12 Slide 13 Slide 14 (strategic group) (strategic group) 1. 2. 3. Slide 15 Slide 16 Slide 17 (share of market) (share of mind) (share of heart) Slide 18 Slide 19 Slide 20 Slide 21 Slide 22 Slide 23 1. 1. 2. 2. 3. 3. Slide 24 1. Slide 25 2. Slide 26 3. Slide 27 Slide 28 Slide 29 Slide 30 Slide 31 Slide 32 Slide 33 Slide 34 Slide 35 Slide 36 Slide 37 Slide 38

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