Millennial mediaexchange20150326

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    07-Aug-2015

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  1. 1. Find Your Audience One Impression at a Time
  2. 2. & 100 / ___ ___ ___ DMP CRMSDK SSP ___ 2
  3. 3. | DSPs | IO / SDK / & + + mmdmp Nexage Millennial Media 3
  4. 4. MMX 100% 12005 65,000
  5. 5. Connection OS Lat / Long + SDK
  6. 6. Connection + SDK CRM OS
  7. 7. 7
  8. 8. 8 MX Player Tubemate Flashlight Words with Friends Jewelstar Calculator Plus Jango The Guardian Accuweather Sudoku PicsArt Echofon for Twitter Ask.fm TuneIn Radio Tweetcaster Padgram Shazam
  9. 9. *Combined MMX & Nexage 9 Type Operating System Environment Others Name Ave. Weekly Average CPM (USD) Ave Est. Clear Price Phone Tablet Android iOS Other Site Has Has ID Australia 384,828,532 $0.91 $2.05 50% 50% 25% 75% 0.4% 89% 11% 43% 79% China 263,620,760 $0.32 $0.91 69% 31% 57% 43% 0.3% 94% 6% 40% 60% Hong Kong 106,726,259 $0.33 $1.32 65% 35% 70% 30% 0.3% 97% 3% 36% 61% India 466,619,740 $0.31 $0.85 73% 27% 89% 10% 0.9% 90% 10% 39% 40% Indonesia 286,136,238 $0.39 $3.83 69% 31% 74% 26% 0.6% 91% 9% 39% 51% Japan 283,596,284 $0.41 $2.87 70% 30% 41% 58% 0.3% 98% 2% 43% 81% Malaysia 153,856,320 $0.57 $4.09 69% 31% 80% 20% 0.4% 93% 7% 56% 47% New Zealand 46,842,736 $0.77 $2.81 60% 40% 37% 62% 0.3% 93% 7% 37% 75% Philippines 138,165,159 $0.42 $1.87 59% 41% 59% 40% 1.0% 92% 8% 41% 73% Russia 711,805,964 $0.42 $1.62 66% 34% 80% 20% 0.2% 95% 5% 30% 72% Singapore 69,402,764 $0.60 $2.34 72% 28% 50% 43% 6.9% 90% 10% 34% 63% South Korea 162,348,832 $0.68 $2.01 78% 22% 86% 13% 0.3% 98% 2% 63% 62% Taiwan 118,408,432 $0.32 $0.63 65% 35% 57% 43% 0.3% 98% 2% 40% 77% Thailand 176,990,660 $0.37 $2.16 72% 28% 61% 38% 0.4% 98% 2% 45% 62% United Kingdom 1,734,549,196 $1.20 $3.08 53% 47% 49% 51% 0.6% 62% 38% 61% 53% United States 21,460,267,171 $0.91 $4.67 78% 22% 53% 46% 0.9% 80% 20% 74% 67% Viet Nam 126,893,746 $0.37 $0.79 67% 33% 55% 44% 0.3% 99% 1% 29% 74%
  10. 10. ID URL AppNexus ID ID OS ID ID ID IP URL
  11. 11. ___ 78% OS / ___ OS100% 95% ___ 76%* 134M MMX11% M Source: MMX supply analysis, September 2014
  12. 12. MMX 70%MMXMRAID
  13. 13. () () 320x50, 300x50, 300x250 480x75, 480x60 480x75, 480x60, 300x250 728x90 480x320, 320x480 1024x768, 768x1024 MMX
  14. 14. ___ (1 : ) ___ (1 : 1 1 : ) / CPMs
  15. 15. 16 20MMX ___ ___ MMX
  16. 16. 16 Arts & & & & & &
  17. 17. 20 DIY 2554 CTR CVR CVM IT 2554 MMX
  18. 18. Deal Deal ID Deal ID Deal Deal
  19. 19. Deal Executed in an environmentin a , can: Deal IDRTB Deal ID: RTB CPM CPM floor Buy in Deal ID Deal ID Deal ID MMX CPM Deal ID
  20. 20. Merci Danke Todd Tran Head of Platform Business, EMEA & APAC E: todd.tran@millennialmedia.com