Moscow Media Group ltd

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    05-Dec-2014

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Презентация маркетинговой группы

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  • 1. ......... Q = f (x1; x2; ..., xn);x1; x2; ..., xn % , ( ,etc.) //MSSAGEMoscow Media Group ltd. 8-800-700-76-83 www.mmgrussia.ru +marketingcommunications
  • 2. 2 3public relations,media-relatious+ Moscow Media Group ltd. 2006 - , : - : ( , -, etc.); (- , , - etc.); (, , , indoor ); - (, - , ); - (SMM, SEO, , etc.); ( ); . Moscow Media Group ltd. - - . , , . : . - . , , , . +. , - , . - . . .,,, , , , , , 100% KPI. . , - . -, , . , .
  • 3. 4 5marketing mix.........11 12 13... 1m21 22 23... 2m... ... ... ... ...n1 n2 n3... nmpublic relations,media-relatious;e(; . , , - , , -, . . -, -, - - . , . PR-, -, , - . . - - . , -, twitter, , digital - , , , -, , , - . mmg.brainstirming - . mmg.brainstorming . mmg.brainstorming - , , - , .mmg.brainstorming,. - , , , - .Orange Creative - . - . - , - - . , - . - -, , -, , - , , , . , - , - -, , -, - -, . digital. digital - - digital-. , - , , digital digital- . - - digital - , - .
  • 4. 7 1.1. , , -, , , - , , etc. :1.2. , - -. - , - . :1.3. , , , - (GRP, TRP, Coverage, CPT, CPP, Index T/U .) :1.4. / -; - . - , - . :1.5. Ex-ante ex-post - . - / - / . :
  • 5. 8 92.1. - , , , -, , . :2.2. - - ; - - , , - -. :2.3. , -; - , - . :2.4. - . , , etc. :2.5. - - . :2.6. GR- - - - , . :3.1. - (), -. :3.2. . . . - . :3.3. , , - . - . . :3.4. - , -, outdoor-. :3.5. Indoor (, ,, , etc.). - - , . :3.6. -: , , , ( ), - . . :
  • 6. 11104.1. , ,-. :4.2. - -, - . , -, , - . :4.3. - -, ,. :4.4. -, - :CRM-, , - - , 1, etc. :4.5. - . - -, / -. :4.6. - (, -, -), -. :4.7. - () , - (, , , ), -. :4.8. 24/7 24/7 -, , - , - -. :5.1. - ., Google AdWords, . 5- , -,,,. :5.2. - ; - ; ; . :5.3. - ;, , - - , - . :5.4. (SMM) (vk.com,facebook.com etc.), - - (twitter, , instagram, - Google Mail.ru .). :5.5. Social Media Optimization (SMO) - - -; (, , etc.). :5.6. (SEO)SEO- , , -, - , -. :5.7. - ; ; , - . :- -digitaldigitaldigitaldigitaldigitaldigitaldigitaldigital
  • 7. 12 136.1. -. , -, . :6.2. (- ), , (, , -, , ..). :6.3. // , , --. :6.4. , - -, ,, , , , - . :6.5. -, , , , - , - . :6.6. (-//), :, , , -, . :7.1. ., , - , . ISBN, , , . :7.2. :,-, , ,-,,. :7.3. pre-press .-,,,etc. :7.4. ,,,PR-GR-, etc. :7.5. - , -, pre-press. :7.6. -- . pre-press:,,,,. :7.7. . - , , , , . :7.8. - . - , .., , ,(,),-,USB-,. : 13
  • 8. /---- ----
  • 9. .........
  • 10. 19sb;= sb1 ;sb2 ;sb3 ... ;, sbnps.m.a.r.t7+ >1200>850 >7500 37%{ }80 / 10...................................marketingcommunications/, ,, ,, ,, ,,
  • 11. BCGSWOT- marketing mix 4 (4; 5; 6... N) : GE :: CADB - ;= sb1 sb ;sb2 ;sb3 ... ; , sbnp (strategic businessunit)s.m.a.r.t

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